Brand page · Health Care · United Kingdom
Viridian: 49.7K visits a month, 9 active Meta ads, Gravity score 544.
Viridian — Viridian Nutrition is a UK-based, family-owned ethical supplement company that produces vitamins, minerals, herbs, amino acids, nutritional oils, tinctures and balms with integrity. In September 2026 viridian-nutrition.com drew an estimated 49.7K visits, down 14% on the month before. It ranks #234 of 3,296 Health Care brands in United Kingdom and holds a 4.0 Trustpilot rating over 38 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 238 peers: Health Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Viridian Nutrition is a UK-based, family-owned ethical supplement company that produces vitamins, minerals, herbs, amino acids, nutritional oils, tinctures and balms with integrity.
01 · Traffic
How much traffic Viridian gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Viridian drew an estimated 49.7K visits in September 2026, down 14% on the month before and down 36% over three months.
- Worldwide#171,027of 4.5M sites · Top 5%
- In United Kingdom#8,982of 192K sites · Top 5%
- Health Care, worldwide#4,571of 105,715 brands · Top 5%
- Health Care, United Kingdom#234of 3,296 brands · Top 10%
49.7K
estimated visits in September
1 mo ▼ −13.9%4 mo ▼ −36.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Viridian.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Viridian holds 4.0 out of 5 on Trustpilot over 38 reviews, 15 of them in the last twelve months: 68% of customers give five stars and 24% one star. That volume places Viridian in the top 40 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %.
Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Viridian sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Viridian sells on Shopify, 96% of its catalogue in stock. The best seller is High Potency Magnesium, at £5.70–£22.80, followed by Vitamin D3 2000iu and High Potency Magnesium Bisglycinate.
#1High Potency MagnesiumViridian£5.70–£22.80In stock
#2Vitamin D3 2000iuViridian£4.95–£38.55In stock
#3High Potency Magnesium BisglycinateViridian£16.05–£47.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Viridian in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 70% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$33.69
- Currency
- GBP
04 · Ads
What Viridian is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Viridian runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since February 2024 (image, text, video).
100% Magnesium BisglycinateViridian Nutrition17 Sept 2026video
100% Magnesium BisglycinateViridian Nutrition17 Sept 2026video
100% Magnesium BisglycinateViridian Nutrition17 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Viridian International Limitedverified
Text ad20 Oct 2026Viridian International Limitedverified
Text ad20 Oct 2026Viridian International Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Viridian.
The creators who tag @viridiannutrition on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @viridiannutrition on Instagram, led by Nourish Health Stores (10.4K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNourish Health Stores@nourishireland · 🇮🇪 IE | Food cooking nutrition Creator | 10.4K | 1.1% | 6 | Tagged @viridiannutrition |
06 · Competitors according to Gravity
Who Viridian competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Viridian among Health Care brands in United Kingdom. The closest is Matter, then Igennus Healthcare Nutrition, Vitality Supplements, Time Health, Solgar, FutureYou Cambridge.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mattergetmatter.co | |||||||
| Igennus Healthcare Nutritionigennus.com | |||||||
| Vitality Supplementsvitality-supplements.co.uk | |||||||
| Time Healthtimehealth.co.uk | |||||||
| Solgarsolgar.co.uk | |||||||
| FutureYou Cambridgefutureyouhealth.com |
07 · Company
The company behind Viridian.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Viridian is a company based in Daventry, United Kingdom, founded in 1999 according to LinkedIn, on a domain registered in April 2000. It employs about 53 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Daventry
- Founded
- 1999, per LinkedIn
- Domain registered
- 5 Apr 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 53 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- viridian-nutrition.com · Shopify · GBP
- Catalogue
- 43 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Viridian
What people ask Google about Viridian.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Viridian legit?
According to Gravity by Benchr, Viridian is a brand based in Daventry, United Kingdom: its website has existed since April 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 53 people on LinkedIn, it has 27,854 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Viridian?
Customers rate Viridian 4.0 out of 5 on Trustpilot over 38 reviews, 15 of them in the last twelve months: 68% give five stars, 24% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Viridian known for?
Viridian Nutrition is a UK-based, family-owned ethical supplement company that produces vitamins, minerals, herbs, amino acids, nutritional oils, tinctures and balms with integrity. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 91% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Viridian expensive?
Viridian's best seller, High Potency Magnesium, sells from £5.70 to £22.80 on viridian-nutrition.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check viridian-nutrition.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Viridian promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Viridian advertises on Facebook and Instagram and on Google, where its offers often run. Check viridian-nutrition.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Viridian?
Viridian sells on its own website, viridian-nutrition.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Viridian?
Gravity by Benchr records a company based in Daventry, United Kingdom, founded in 1999 according to LinkedIn, on a domain registered in 2000, with 53 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Viridian doing well?
Not at the moment. Gravity by Benchr estimates about 49,700 visits to viridian-nutrition.com in September 2026, down 14% in a month and down 36% over three months. Viridian ranks #234 of 3,296 Health Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Viridian use?
Gravity by Benchr identifies viridian-nutrition.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Viridian spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Viridian on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United Kingdom?
Among Health Care brands in United Kingdom in the Gravity by Benchr index, Viridian ranks #234 of 3,296 by estimated traffic. Its closest competitors on the same market are Matter, Igennus Healthcare Nutrition, Vitality Supplements, Time Health, Solgar. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Viridian.