Brand page · Personal Care
Vision Direct: 107K visits a month, 8 active Meta ads.
Vision Direct — Vision Direct is an online retailer that sells contact lenses and eye care products, offering various brands and types of contact lenses along with related eye care solutions and treatments. In September 2026 visiondirect.it drew an estimated 107K visits, down 17% on the month before. It ranks #34 of 2,288 Personal Care brands and holds a 4.7 Trustpilot rating over 38,342 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Vision Direct is an online retailer that sells contact lenses and eye care products, offering various brands and types of contact lenses along with related eye care solutions and treatments.
01 · Traffic
How much traffic Vision Direct gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Vision Direct drew an estimated 107K visits in September 2026, down 17% on the month before and down 3% over three months.
- Worldwide#88,345of 4.5M sites · Top 5%
- In Italy#2,159of 138K sites · Top 5%
- Personal Care, worldwide#4,332of 215,119 brands · Top 5%
- Personal Care, Italy#34of 2,288 brands · Top 5%
107K
estimated visits in September
1 mo ▼ −17.0%4 mo ▼ −2.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Vision Direct.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Vision Direct holds 4.7 out of 5 on Trustpilot over 38,342 reviews, 2,182 of them in the last twelve months: 89% of customers give five stars and 2% one star. That volume places Vision Direct in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, Vision Direct scores 4.9 over 22 reviews.
Contact Lenses Supplier
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Vision Direct sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Vision Direct's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Vision Direct in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Vision Direct is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Vision Direct runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2022 (image, text, video).
Vision DirectVision Direct8 Oct 2026image
Vision DirectVision Direct16 Sept 2026image
Buy Contact Lenses Online UK | Order Online at Vision DirectVision Direct5 Jun 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad21 Oct 2026Luxottica Group S.p.a.verified
Image ad20 Oct 2026Luxottica Group S.p.a.verified
Image ad20 Oct 2026Luxottica Group S.p.a.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Vision Direct.
The creators who tag @visiondirect on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Vision Direct competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Vision Direct among Personal Care brands. The closest is pascalcoste-shopping.com, then eOptika, Clearly Official Store Australia, perfUUm, pariscom2030.com, MAKEUP.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| pascalcoste-shopping.compascalcoste-shopping.com | |||||||
| eOptikaeoptika.hu | |||||||
| Clearly Official Store Australiaclearly.com.au | |||||||
| perfUUmperfuum.com | |||||||
| pariscom2030.compariscom2030.com | |||||||
| MAKEUPmakeup.kz |
07 · Company
The company behind Vision Direct.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Vision Direct is an e-commerce brand.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
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- Share capital
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- Status
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- President
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- Activity code
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- Employees
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- Funding stage
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- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- visiondirect.it
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Vision Direct
What people ask Google about Vision Direct.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Vision Direct legit?
According to Gravity by Benchr, Vision Direct is a brand: its Trustpilot profile is claimed by the brand, it has 22,071 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Vision Direct?
Customers rate Vision Direct 4.7 out of 5 on Trustpilot over 38,342 reviews, 2,182 of them in the last twelve months: 89% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Vision Direct scores 4.9 over 22 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Vision Direct?
Vision Direct is an online retailer that sells contact lenses and eye care products, offering various brands and types of contact lenses along with related eye care solutions and treatments. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Vision Direct discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Vision Direct advertises on Facebook and Instagram and on Google, where its offers often run. Check visiondirect.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Vision Direct doing well?
Not at the moment. Gravity by Benchr estimates about 107,300 visits to visiondirect.it in September 2026, down 17% in a month and down 3% over three months. Vision Direct ranks #34 of 2,288 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Vision Direct's ad budget?
Gravity by Benchr does not publish a spend figure for Vision Direct on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Vision Direct ranks #34 of 2,288 by estimated traffic. Its closest competitors on the same market are pascalcoste-shopping.com, eOptika, Clearly Official Store Australia, perfUUm, pariscom2030.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Vision Direct.