Brand page · Advertising & Marketing

Vistaprint Top 1% worldwide Top 1% in Advertising & Marketing
vistaprint.com·Since 1999

Vistaprint: 6.7M visits a month, 407 active Meta ads.

Vistaprint — VistaPrint is an online printing service that helps create and order custom products including marketing materials, business cards, signage, promotional products, custom gifts, packaging and more. In September 2026 vistaprint.com drew an estimated 6.7M visits, up 4% on the month before. It ranks #1 of 504 Advertising & Marketing brands and holds a 4.5 Trustpilot rating over 7,614 reviews.

vistaprint.com@vistaprint 242KFacebookLinkedIn 172KTrustpilot 4.5Meta Ad Library 407

Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026

Estimated traffic
6.7M
+4% vs. August 2026
Instagram followers
242K
1,934 posts · @vistaprint
Trustpilot
4.5
7,614 reviews · 2,503 in 12 months
Meta ads
407
active · on Google since 2021
Products
—
Data not available
Rank in United States
#1
of 504 in Advertising & Marketing
LinkedIn
172K
followers · 6,302 employees
Earned media value
€35.4k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

VistaPrint is an online printing service that helps create and order custom products including marketing materials, business cards, signage, promotional products, custom gifts, packaging and more.

01 · Traffic

How much traffic Vistaprint gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Vistaprint drew an estimated 6.7M visits in September 2026, up 4% on the month before and up 14% over three months.

  • Worldwide#3,058of 4.5M sites · Top 1%
  • In United States#1,072of 1.2M sites · Top 1%
  • Advertising & Marketing, worldwide#1of 4,903 brands · Top 1%
  • Advertising & Marketing, United States#1of 504 brands · Top 1%
Monthly visitssource Sept 2026

6.7M

estimated visits in September

1 mo ▲ +4.1%4 mo ▲ +14.5%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

What customers say about Vistaprint.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Vistaprint holds 4.5 out of 5 on Trustpilot over 7,614 reviews, 2,503 of them in the last twelve months: 81% of customers give five stars and 14% one star. That volume places Vistaprint in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.

Trustpilotclaimed page · read 21 Oct 2026
4.5TrustScore · 7,614 reviews · 2,503 in 12 months
Top 5% review volumeTop 20% rating quality
5 ★81%
4 ★2%
3 ★1%
2 ★2%
1 ★14%

Business to Business Service Digital Printing Service e-Commerce Service Graphic Designer Promotional Item Store Prints and Signs Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Vistaprint sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Vistaprint's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Advertising & Marketing
Advertising & Marketing53%
Signage11%
General Office Supplies9%

The dominant category places Vistaprint in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Vistaprint.

The creators who tag @vistaprint on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @vistaprint on Instagram, led by Kira’s Cupcakery (11K followers, 1.3% engagement).

Influencersaccounts tagging @vistaprint · Instagram
AccountProfileFollowersEngagementTagsRelationship
KKira’s Cupcakery@kirascupcakery · 🇺🇸 USFood cooking nutrition Creator11K1.3%5Tagged @vistaprint
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Vistaprint competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Vistaprint among Advertising & Marketing brands. The closest is helloprint.com, then PrintPlace, Printed.com, GotPrint, MOO, Onlineprinters.

CompetitorsAdvertising & Marketing · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
helloprint.comhelloprint.com
PrintPlaceprintplace.com
Printed.comprinted.com
GotPrintgotprint.com
MOOmoo.com
Onlineprintersonlineprinters.de
Competitors Gravity finds for Vistaprint. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Vistaprint with helloprint.com

07 · Company

The company behind Vistaprint.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Vistaprint is an e-commerce brand, on a domain registered in May 1999. It employs about 6,302 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
4 May 1999
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
6,302 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
vistaprint.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Vistaprint

What people ask Google about Vistaprint.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Vistaprint legit or a scam?

According to Gravity by Benchr, Vistaprint is a brand: its website has existed since May 1999, its Trustpilot profile is claimed by the brand, it employs 6,302 people on LinkedIn, it has 241,848 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Vistaprint reviews: is it worth it?

Customers rate Vistaprint 4.5 out of 5 on Trustpilot over 7,614 reviews, 2,503 of them in the last twelve months: 81% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Vistaprint sell?

VistaPrint is an online printing service that helps create and order custom products including marketing materials, business cards, signage, promotional products, custom gifts, packaging and more. Gravity by Benchr classifies it under Advertising & Marketing. Source: Gravity by Benchr product classification.

Is there a Vistaprint discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Vistaprint advertises on Facebook and Instagram and on Google, where its offers often run. Check vistaprint.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind Vistaprint?

Gravity by Benchr records a company, whose domain was registered in 1999, with 6,302 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Vistaprint growing?

Yes. Gravity by Benchr estimates about 6,727,200 visits to vistaprint.com in September 2026, up 4% in a month and up 14% over three months. Vistaprint ranks #1 of 504 Advertising & Marketing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does Vistaprint spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Vistaprint on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Advertising & Marketing brands?

Among Advertising & Marketing brands in the Gravity by Benchr index, Vistaprint ranks #1 of 504 by estimated traffic. Its closest competitors on the same market are helloprint.com, PrintPlace, Printed.com, GotPrint, MOO. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Vistaprint.