Brand page · Health Care · United States

Vitamin World Top 5% worldwide Top 5% in United States Top 5% in Health Care Top 10% in Health Care in United States
vitaminworld.com·🇺🇸 Beverly Hills, United States· Shopify·Since 1999

Vitamin World: 49.3K visits a month, 12 active Meta ads, Gravity score 453.

Vitamin World — Vitamin World is a health and wellness company that sells premium vitamins, probiotics, and nutritional supplements. The brand offers products for various health needs including heart health, brain health, joint health, and daily wellness support. In September 2026 vitaminworld.com drew an estimated 49.3K visits, down 46% on the month before. It ranks #836 of 12,108 Health Care brands in United States and holds a 1.9 Trustpilot rating over 13 reviews.

vitaminworld.com@officialvitaminworld 6.1KFacebookLinkedIn 3.3KTrustpilot 1.9Meta Ad Library 12

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
49.3K
−46% vs. August 2026
Instagram followers
6.1K
463 posts · @officialvitaminworld
Trustpilot
1.9
13 reviews
Meta ads
12
active · on Google since 2024
Products
81%
in stock · 369 collections
Rank in United States
#836
of 12,108 in Health Care
LinkedIn
3.3K
followers · 496 employees
Earned media value
€95.5
per month, Instagram

Gravity score

453/ 1000 · 10 of 10 indicators rated
Brand Power505
Momentum442
Performance414

Percentiles within 815 peers: Health Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Vitamin World is a health and wellness company that sells premium vitamins, probiotics, and nutritional supplements. The brand offers products for various health needs including heart health, brain health, joint health, and daily wellness support.

01 · Traffic

How much traffic Vitamin World gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Vitamin World drew an estimated 49.3K visits in September 2026, down 46% on the month before and down 4% over three months.

  • Worldwide#172,163of 4.5M sites · Top 5%
  • In United States#55,116of 1.2M sites · Top 5%
  • Health Care, worldwide#4,612of 105,715 brands · Top 5%
  • Health Care, United States#836of 12,108 brands · Top 10%
Monthly visitssource Sept 2026

49.3K

estimated visits in September

1 mo ▼ −46.3%4 mo ▼ −3.7%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Vitamin World.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Vitamin World holds 1.9 out of 5 on Trustpilot over 13 reviews: 8% of customers give five stars and 92% one star.

Trustpilotread 21 Oct 2026
1.9TrustScore · 13 reviews
5 ★8%
4 ★0%
3 ★0%
2 ★0%
1 ★92%

Fitness and Nutrition Service Vitamin and Supplements Store Pharmacy

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Vitamin World sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Vitamin World sells on Shopify, 81% of its catalogue in stock. The best seller is Ultra 360 Multivitamin for Men 50+ with Minerals & Herbs, Vitality & Energy Support Caplets, at US$22.99–US$35.99, followed by Ultra 360 Multivitamin for Women 50+ with Minerals & Herbs, Menopause & Energy Support, 90 Caplets and Triple Strength Omega-3 Fish Oil 1,360 mg with EPA & DHA, Heart, Brain & Joint Support, 180 Softgels.

ProductsCatalogue read Oct 2026
  • #1Ultra 360 Multivitamin for Men 50+ with Minerals & Herbs, Vitality & Energy Support CapletsVitamin WorldUS$22.99–US$35.99In stock
  • #2Ultra 360 Multivitamin for Women 50+ with Minerals & Herbs, Menopause & Energy Support, 90 CapletsVitamin WorldUS$22.99–US$35.99In stock
  • #3Triple Strength Omega-3 Fish Oil 1,360 mg with EPA & DHA, Heart, Brain & Joint Support, 180 SoftgelsVitamin WorldUS$29.99–US$59.99In stock
  • +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Catalogue mixOct 2026
Fitness & Nutrition92%
Cosmetics1%
Tableware1%
Cardio1%

Share of the catalogue by product family.

Activity mixdominant: Health Care
Health Care95%
Kitchen & Dining2%
Personal Care1%
Beverages1%
Fitness & General Exercise Equipment1%

The dominant category places Vitamin World in its comparison group.

Prices and ratingsstore data
Average rating
4.77 / 5
Rated products
52% of the catalogue
In stock
81%
Upper price quartile
US$36.99
Currency
USD

05 · Influencers

Who talks about Vitamin World.

The creators who tag @officialvitaminworld on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @officialvitaminworld · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Vitamin World competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Vitamin World among Health Care brands in United States. The closest is Supplement First, then Blue Sky Vitamin, technologies 7, NutriCartel, Professional Supplement Center, The Healthy Place.

CompetitorsHealth Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Supplement Firstsupplementfirst.com
Blue Sky Vitaminblueskyvitamin.com
technologies 77ohplus.com
NutriCartelnutricartel.com
Professional Supplement Centerprofessionalsupplementcenter.com
The Healthy Placefindyourhealthyplace.com
Competitors Gravity finds for Vitamin World. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Vitamin World with Supplement First

07 · Company

The company behind Vitamin World.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Vitamin World is a company based in Beverly Hills, United States, founded in 1977 according to LinkedIn, on a domain registered in January 1999. It employs about 496 people, is listed at m_and_a stage.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Beverly Hills
Founded
1977, per LinkedIn
Domain registered
14 Jan 1999
Share capital
Data not available
Status
was_acquired
President
Data not available
Activity code
Data not available
Employees
496 on LinkedIn · 201-500
FundingGravity index, Nov 2026
Funding stage
M and a
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
vitaminworld.com · Shopify · USD
Catalogue
369 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Vitamin World

What people ask Google about Vitamin World.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Vitamin World legit?

According to Gravity by Benchr, Vitamin World is a brand based in Beverly Hills, United States: its website has existed since January 1999, it sells on a Shopify store, it employs 496 people on LinkedIn, it has 6,079 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Vitamin World reviews: is it worth it?

Customers rate Vitamin World 1.9 out of 5 on Trustpilot over 13 reviews: 8% give five stars, 92% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Vitamin World sell?

Vitamin World is a health and wellness company that sells premium vitamins, probiotics, and nutritional supplements. The brand offers products for various health needs including heart health, brain health, joint health, and daily wellness support. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 92% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Vitamin World prices: how much is it?

Vitamin World's best seller, Ultra 360 Multivitamin for Men 50+ with Minerals & Herbs, Vitality & Energy Support Caplets, sells from US$22.99 to US$35.99 on vitaminworld.com. 81% of the catalogue is in stock. Gravity does not track prices daily: check vitaminworld.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Vitamin World promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Vitamin World advertises on Facebook and Instagram and on Google, where its offers often run. Check vitaminworld.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Vitamin World?

Vitamin World sells on its own website, vitaminworld.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Vitamin World?

Gravity by Benchr records a company based in Beverly Hills, United States, founded in 1977 according to LinkedIn, on a domain registered in 1999, with 496 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Vitamin World doing well?

Not at the moment. Gravity by Benchr estimates about 49,300 visits to vitaminworld.com in September 2026, down 46% in a month and down 4% over three months. Vitamin World ranks #836 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Vitamin World use?

Gravity by Benchr identifies vitaminworld.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since November 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Vitamin World's ad budget?

Gravity by Benchr does not publish a spend figure for Vitamin World on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Health Care brands in United States?

Among Health Care brands in United States in the Gravity by Benchr index, Vitamin World ranks #836 of 12,108 by estimated traffic. Its closest competitors on the same market are Supplement First, Blue Sky Vitamin, technologies 7, NutriCartel, Professional Supplement Center. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Vitamin World.