Brand page · Decor · United States
Vitruvi: 62.5K visits a month, 52 active Meta ads, Gravity score 583.
Vitruvi — Vitruvi US is a company that creates natural home scenting and air care products including diffusers, essential oils, and humidifiers. They focus on safe, non-toxic air care products using 100% pure essential oils. In September 2026 vitruvi.com drew an estimated 62.5K visits, down 12% on the month before. It ranks #501 of 42,373 Decor brands in United States.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 102 peers: Decor brands in Canada with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Vitruvi US is a company that creates natural home scenting and air care products including diffusers, essential oils, and humidifiers. They focus on safe, non-toxic air care products using 100% pure essential oils.
01 · Traffic
How much traffic Vitruvi gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Vitruvi drew an estimated 62.5K visits in September 2026, down 12% on the month before and up 92% over three months.
- Worldwide#140,480of 4.5M sites · Top 5%
- In United States#45,440of 1.2M sites · Top 5%
- Decor, worldwide#2,777of 185,686 brands · Top 5%
- Decor, United States#501of 42,373 brands · Top 5%
62.5K
estimated visits in September
1 mo ▼ −11.8%4 mo ▲ +91.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Vitruvi.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Vitruvi holds 3.2 out of 5 on Trustpilot over 4 reviews, 2 of them in the last twelve months: 50% of customers give five stars and 25% one star.
Electronics & Technology
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Vitruvi sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Vitruvi sells on Shopify, 96% of its catalogue in stock. The best seller is Stone Diffuser, at US$103.99–US$129.99, followed by Cloud Humidifier and Ceremony Diffuser Blend.
#1Stone DiffuserVitruviUS$103.99–US$129.99In stock
#2Cloud HumidifierVitruviUS$183.74–US$244.99In stock
#3Ceremony Diffuser BlendVitruviUS$25.49In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Vitruvi in its comparison group.
- Average rating
- 4.31 / 5
- Rated products
- 74% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$49.55
- Currency
- USD
04 · Ads
What Vitruvi is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Vitruvi runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Meet the Stone DiffuserVITRUVI7 Oct 2026video
Bring the Outdoors InVITRUVI7 Oct 2026video
40% Off, While It LastsVITRUVI7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Vitruvi Corporationverified
Text ad20 Oct 2026Vitruvi Corporationverified
Text ad20 Oct 2026Vitruvi Corporationverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Vitruvi.
The creators who tag @vitruvi on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @vitruvi on Instagram, led by НАВITАТІОN BOHEME (21.1K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ННАВITАТІОN BOHEME@habitationboheme · 🇺🇸 US | Decoration garden diy Creator | 21.1K | — | 2 | Tagged @vitruvi |
06 · Competitors according to Gravity
Who Vitruvi competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Vitruvi among Decor brands in United States. The closest is MAISON BERGER, then Grow Fragrance, Homesick, Scentify, Scentia, AromaTech.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MAISON BERGERmaison-berger.com | |||||||
| Grow Fragrancegrowfragrance.com | |||||||
| Homesickhomesick.com | |||||||
| Scentifyscentifyhome.com | |||||||
| Scentiascentiausa.com | |||||||
| AromaTecharomatechscent.com |
07 · Company
The company behind Vitruvi.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Vitruvi is a company based in Middletown, United States, founded in 2014 according to LinkedIn, on a domain registered in March 2007. It employs about 14 people, is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Middletown
- Founded
- 2014, per LinkedIn
- Domain registered
- 23 Mar 2007
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 14 on LinkedIn
- Funding stage
- Early stage venture · last deal: series a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vitruvi.com · Shopify · USD
- Catalogue
- 72 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Vitruvi
What people ask Google about Vitruvi.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Vitruvi a legit company?
According to Gravity by Benchr, Vitruvi is a brand based in Middletown, United States: its website has existed since March 2007, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 14 people on LinkedIn, it has 150,861 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Vitruvi sell?
Vitruvi US is a company that creates natural home scenting and air care products including diffusers, essential oils, and humidifiers. They focus on safe, non-toxic air care products using 100% pure essential oils. Gravity by Benchr classifies it under Decor, with Home Fragrances making up 59% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Vitruvi expensive?
Vitruvi's best seller, Stone Diffuser, sells from US$103.99 to US$129.99 on vitruvi.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check vitruvi.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Vitruvi discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Vitruvi advertises on Facebook and Instagram and on Google, where its offers often run. Check vitruvi.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Vitruvi?
Vitruvi sells on its own website, vitruvi.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Vitruvi?
Gravity by Benchr records a company based in Middletown, United States, founded in 2014 according to LinkedIn, on a domain registered in 2007, with 14 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Vitruvi growing?
Yes. Gravity by Benchr estimates about 62,500 visits to vitruvi.com in September 2026, down 12% in a month and up 92% over three months. Vitruvi ranks #501 of 42,373 Decor brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Vitruvi use?
Gravity by Benchr identifies vitruvi.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Vitruvi spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Vitruvi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United States?
Among Decor brands in United States in the Gravity by Benchr index, Vitruvi ranks #501 of 42,373 by estimated traffic. Its closest competitors on the same market are MAISON BERGER, Grow Fragrance, Homesick, Scentify, Scentia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Vitruvi.