Brand page · Beverages · United States
Vivino: 3.6M visits a month, 9 active Meta ads, Gravity score 674.
Vivino — Vivino is a wine marketplace and app that helps people discover and buy wine through community reviews and ratings. In September 2026 vivino.com drew an estimated 3.6M visits, down 4% on the month before. It ranks #3 of 12,385 Beverages brands in United States and holds a 3.9 Trustpilot rating over 25,291 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 10 peers: Beverages brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Vivino is a wine marketplace and app that helps people discover and buy wine through community reviews and ratings.
01 · Traffic
How much traffic Vivino gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Vivino drew an estimated 3.6M visits in September 2026, down 4% on the month before and down 1% over three months.
- Worldwide#5,068of 4.5M sites · Top 1%
- In United States#1,712of 1.2M sites · Top 1%
- Beverages, worldwide#5of 97,069 brands · Top 1%
- Beverages, United States#3of 12,385 brands · Top 1%
3.6M
estimated visits in September
1 mo ▼ −4.3%4 mo ▼ −1.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Vivino.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Vivino holds 3.9 out of 5 on Trustpilot over 25,291 reviews, 8,858 of them in the last twelve months: 61% of customers give five stars and 16% one star. That volume places Vivino in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %. On Google, Vivino scores 3.9 over 811 reviews.
Wine Store Food Products Supplier
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Vivino sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Vivino's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Vivino in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Vivino is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Vivino runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2025 (image).
Louis Armand Premier Cru Blanc de Blancs Brut ChampagneVivino5 Oct 2026image
Camille Jacquet Champagne Brut Grand Cru Chardonnay ‘Le Mesnil-sur-Oger’Vivino5 Oct 2026image
Louis Armand Premier Cru Blanc de Blancs Brut ChampagneVivino5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Vivino.
The creators who tag @vivino on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @vivino on Instagram, led by Wellington Crackers (15.2K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWellington Crackers@wellingtoncrackers · 🇺🇸 US | Food cooking nutrition Creator | 15.2K | 0.1% | 10 | Tagged @vivino |
06 · Competitors according to Gravity
Who Vivino competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Vivino among Beverages brands in United States. The closest is vino.com, then Vinoseleccion, Wine, callmewine.fr, wtso.com, Weinfreunde.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| vino.comvino.com | |||||||
| Vinoseleccionvinoseleccion.com | |||||||
| Winewine.com.br | |||||||
| callmewine.frcallmewine.fr | |||||||
| wtso.comwtso.com | |||||||
| Weinfreundeweinfreunde.de |
07 · Company
The company behind Vivino.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Vivino is a company based in United States, founded in 2010 according to LinkedIn, on a domain registered in October 2007. It employs about 283 people, is listed at late_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 2010, per LinkedIn
- Domain registered
- 25 Oct 2007
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 283 on LinkedIn
- Funding stage
- Late stage venture · last deal: series d
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vivino.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Vivino
What people ask Google about Vivino.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Vivino legit or a scam?
According to Gravity by Benchr, Vivino is a brand based in United States: its website has existed since October 2007, its Trustpilot profile is claimed by the brand, it employs 283 people on LinkedIn, it has 171,889 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Vivino reviews: is it worth it?
Customers rate Vivino 3.9 out of 5 on Trustpilot over 25,291 reviews, 8,858 of them in the last twelve months: 61% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Vivino scores 3.9 over 811 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Vivino sell?
Vivino is a wine marketplace and app that helps people discover and buy wine through community reviews and ratings. Gravity by Benchr classifies it under Beverages. Source: Gravity by Benchr product classification.
Does Vivino have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Vivino advertises on Facebook and Instagram and on Google, where its offers often run. Check vivino.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Vivino?
Gravity by Benchr records a company based in United States, founded in 2010 according to LinkedIn, on a domain registered in 2007, with 283 employees on LinkedIn, listed at late_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Vivino growing?
Not at the moment. Gravity by Benchr estimates about 3,612,000 visits to vivino.com in September 2026, down 4% in a month and down 1% over three months. Vivino ranks #3 of 12,385 Beverages brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Vivino spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Vivino on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beverages brands in United States?
Among Beverages brands in United States in the Gravity by Benchr index, Vivino ranks #3 of 12,385 by estimated traffic. Its closest competitors on the same market are vino.com, Vinoseleccion, Wine, callmewine.fr, wtso.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Vivino.