Brand page · Clothing · Australia
Volcom: 51.1K visits a month, 93 active Meta ads, Gravity score 580.
Volcom — Volcom is a clothing company rooted in skateboarding, surfing and snowboarding that creates meaningful products for men's, women's and kids across various categories including outdoor, swim, skate, denim, and fashion. In September 2026 volcom.com.au drew an estimated 51.1K visits, down 1% on the month before. It ranks #610 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Volcom is a clothing company rooted in skateboarding, surfing and snowboarding that creates meaningful products for men's, women's and kids across various categories including outdoor, swim, skate, denim, and fashion.
01 · Traffic
How much traffic Volcom gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Volcom drew an estimated 51.1K visits in September 2026, down 1% on the month before and down 27% over three months.
- Worldwide#167,034of 4.5M sites · Top 5%
- In Australia#4,065of 105K sites · Top 5%
- Clothing, worldwide#16,102of 459,295 brands · Top 5%
- Clothing, Australia#610of 12,275 brands · Top 5%
51.1K
estimated visits in September
1 mo ▼ −1.2%4 mo ▼ −26.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Volcom.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Volcom holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Clothing Store Men's Clothing Store Sportswear Store Sportwear Manufacturer Activewear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Volcom sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Volcom sells on Shopify, 47% of its catalogue in stock. The best seller is V Solver Light Weight Pant, at A$36.00, followed by Mens Sickly Stone Short and Solver Light Weight Pant.
#1V Solver Light Weight PantVolcomA$36.00In stock
#2Mens Sickly Stone ShortVolcomA$50.00In stock
#3Solver Light Weight PantVolcomA$36.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Volcom in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 32% of the catalogue
- In stock
- 47%
- Upper price quartile
- US$62.77
- Currency
- AUD
04 · Ads
What Volcom is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Volcom runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2025 (image, text, video).
NO VACANCY PREMIERE PERTHVolcom6 Oct 2026image
No Vacancy PremiereVolcom6 Oct 2026image
UNFILTERED 4.0Volcom29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Volcom Australia Pty Ltdverified
Text ad21 Oct 2026Volcom Australia Pty Ltdverified
Text ad21 Oct 2026Volcom Australia Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Volcom.
The creators who tag @volcom_oznz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @volcom_oznz on Instagram, led by Volcom Skate (916K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVolcom Skate@volcomskate · 🇺🇸 US | Fitness sport bodybuilding Creator | 916K | 0.4% | 12 | Tagged @volcom_oznz |
06 · Competitors according to Gravity
Who Volcom competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Volcom among Clothing brands in Australia. The closest is Trade Wear, then Vivid Workwear, Motto, FORMER MERCHANDISE, Larriet, Eastaxe.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Trade Weartradewear.com.au | |||||||
| Vivid Workwearvividworkwear.com.au | |||||||
| Mottomotto.com.au | |||||||
| FORMER MERCHANDISEformermerchandise.com.au | |||||||
| Larrietlarriet.com.au | |||||||
| Eastaxeeastaxe.com |
07 · Company
The company behind Volcom.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Volcom is a company based in Burleigh Waters, Australia, founded in 1991 according to LinkedIn. It employs about 952 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Burleigh Waters
- Founded
- 1991, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 952 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- volcom.com.au · Shopify · AUD
- Catalogue
- 284 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Volcom
What people ask Google about Volcom.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Volcom legit or a scam?
According to Gravity by Benchr, Volcom is a brand based in Burleigh Waters, Australia: it sells on a Shopify store, it employs 952 people on LinkedIn, it has 103,318 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Volcom sell?
Volcom is a clothing company rooted in skateboarding, surfing and snowboarding that creates meaningful products for men's, women's and kids across various categories including outdoor, swim, skate, denim, and fashion. Gravity by Benchr classifies it under Clothing, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Volcom expensive?
Volcom's best seller, V Solver Light Weight Pant, sells A$36.00 on volcom.com.au. 47% of the catalogue is in stock. Gravity does not track prices daily: check volcom.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Volcom discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Volcom advertises on Facebook and Instagram and on Google, where its offers often run. Check volcom.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Volcom?
Volcom sells on its own website, volcom.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Volcom?
Gravity by Benchr records a company based in Burleigh Waters, Australia, founded in 1991 according to LinkedIn, with 952 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Volcom growing?
Not at the moment. Gravity by Benchr estimates about 51,100 visits to volcom.com.au in September 2026, down 1% in a month and down 27% over three months. Volcom ranks #610 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Volcom use?
Gravity by Benchr identifies volcom.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Volcom's ad budget?
Gravity by Benchr does not publish a spend figure for Volcom on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Volcom ranks #610 of 12,275 by estimated traffic. Its closest competitors on the same market are Trade Wear, Vivid Workwear, Motto, FORMER MERCHANDISE, Larriet. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Volcom.