Brand page · Vehicles · Germany

Volkswagen Top 1% worldwide Top 1% in Germany Top 1% in Vehicles Top 1% in Vehicles in Germany
volkswagen.de·🇩🇪 Germany

Volkswagen: 3.2M visits a month, 555 active Meta ads, Gravity score 626.

Volkswagen — Volkswagen is a German automotive brand that manufactures and sells cars, including electric vehicles, SUVs, compact cars, and family vehicles. In September 2026 volkswagen.de drew an estimated 3.2M visits, up 3% on the month before. It ranks #1 of 122 Vehicles brands in Germany and holds a 1.4 Trustpilot rating over 1,046 reviews.

volkswagen.de@volkswagen_de 286KFacebookLinkedIn 841KTrustpilot 1.4Meta Ad Library 555

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
3.2M
+3% vs. August 2026
Instagram followers
286K
2,950 posts · @volkswagen_de
Trustpilot
1.4
1,046 reviews · 187 in 12 months
Meta ads
555
active · on Google since 2021
Products
—
Data not available
Rank in Germany
#1
of 122 in Vehicles
LinkedIn
841K
followers · 14,140 employees
Earned media value
€59.6k
per month, Instagram

Gravity score

626/ 1000 · 5 of 10 indicators rated
Brand Power744
Momentum433
Performance700

Percentiles within 5 peers: Vehicles brands in Germany with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Volkswagen is a German automotive brand that manufactures and sells cars, including electric vehicles, SUVs, compact cars, and family vehicles.

01 · Traffic

How much traffic Volkswagen gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Volkswagen drew an estimated 3.2M visits in September 2026, up 3% on the month before and up 7% over three months.

  • Worldwide#5,649of 4.5M sites · Top 1%
  • In Germany#255of 184K sites · Top 1%
  • Vehicles, worldwide#30of 39,400 brands · Top 1%
  • Vehicles, Germany#1of 122 brands · Top 1%
Monthly visitssource Sept 2026

3.2M

estimated visits in September

1 mo ▲ +3.0%4 mo ▲ +6.6%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Volkswagen.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Volkswagen holds 1.4 out of 5 on Trustpilot over 1,046 reviews, 187 of them in the last twelve months: 7% of customers give five stars and 87% one star. That volume places Volkswagen in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 21 Oct 2026
1.4TrustScore · 1,046 reviews · 187 in 12 months
Top 10% review volume
5 ★7%
4 ★1%
3 ★2%
2 ★3%
1 ★87%

Car Dealer Used Car Dealer Auto Market Audi Dealer

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Volkswagen sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Volkswagen's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Vehicles
Vehicles78%
Vehicle Parts & Accessories16%
Clothing1%

The dominant category places Volkswagen in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Volkswagen.

The creators who tag @volkswagen_de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @volkswagen_de on Instagram, led by @golf_tdi_gti (17.4K followers).

Influencersaccounts tagging @volkswagen_de · Instagram
AccountProfileFollowersEngagementTagsRelationship
ggolf_tdi_gti@golf_tdi_gti · 🇩🇪 DEAutomotive mobility Creator17.4K—10Tagged @volkswagen_de
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Volkswagen competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Volkswagen among Vehicles brands in Germany. The closest is vw.com, then Fiat Deutschland, Škoda Auto, SEAT, Peugeot, citroen.de.

CompetitorsVehicles · Germany · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
vw.comvw.com
Fiat Deutschlandfiat.de
Škoda Autoskoda-auto.de
SEATseat.de
Peugeotpeugeot.de
citroen.decitroen.de
Competitors Gravity finds for Volkswagen. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Volkswagen with vw.com

07 · Company

The company behind Volkswagen.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Volkswagen is a company based in Germany. It employs about 14,140 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇪 Germany
Founded
Data not available
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
14,140 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
volkswagen.de
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Volkswagen

What people ask Google about Volkswagen.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Volkswagen legit?

According to Gravity by Benchr, Volkswagen is a brand based in Germany: it employs 14,140 people on LinkedIn, it has 285,768 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Volkswagen reviews: is it worth it?

Customers rate Volkswagen 1.4 out of 5 on Trustpilot over 1,046 reviews, 187 of them in the last twelve months: 7% give five stars, 87% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Volkswagen?

Volkswagen is a German automotive brand that manufactures and sells cars, including electric vehicles, SUVs, compact cars, and family vehicles. Gravity by Benchr classifies it under Vehicles. Source: Gravity by Benchr product classification.

Is there a Volkswagen discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Volkswagen advertises on Facebook and Instagram and on Google, where its offers often run. Check volkswagen.de for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind Volkswagen?

Gravity by Benchr records a company based in Germany, with 14,140 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Volkswagen growing?

Yes. Gravity by Benchr estimates about 3,180,100 visits to volkswagen.de in September 2026, up 3% in a month and up 7% over three months. Volkswagen ranks #1 of 122 Vehicles brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is Volkswagen's ad budget?

Gravity by Benchr does not publish a spend figure for Volkswagen on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Vehicles brands in Germany?

Among Vehicles brands in Germany in the Gravity by Benchr index, Volkswagen ranks #1 of 122 by estimated traffic. Its closest competitors on the same market are vw.com, Fiat Deutschland, Škoda Auto, SEAT, Peugeot. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Volkswagen.