Brand page · Decor · United States
Voluspa: 197K visits a month, 29 active Meta ads, Gravity score 623.
Voluspa — Voluspa is a brand that creates handcrafted fragrances including scented candles, oil diffusers, and eau de parfum, designed to inspire and transport through scent. In September 2026 voluspa.com drew an estimated 197K visits, up 16% on the month before. It ranks #152 of 42,373 Decor brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 294 peers: Decor brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Voluspa is a brand that creates handcrafted fragrances including scented candles, oil diffusers, and eau de parfum, designed to inspire and transport through scent.
01 · Traffic
How much traffic Voluspa gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Voluspa drew an estimated 197K visits in September 2026, up 16% on the month before and up 57% over three months.
- Worldwide#53,116of 4.5M sites · Top 5%
- In United States#17,410of 1.2M sites · Top 5%
- Decor, worldwide#837of 185,686 brands · Top 1%
- Decor, United States#152of 42,373 brands · Top 1%
197K
estimated visits in September
1 mo ▲ +15.9%4 mo ▲ +57.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Voluspa.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Voluspa holds 2.6 out of 5 on Trustpilot over 9 reviews, 3 of them in the last twelve months: 22% of customers give five stars and 33% one star.
Candle Store Home Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Voluspa sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Voluspa sells on Shopify, 97% of its catalogue in stock. The best seller is Baltic Amber - Large Jar Candle, at US$38.00, followed by Goji Tarocco Orange - Large Jar Candle and French Cade Lavender - Large Jar Candle.
#1Baltic Amber - Large Jar CandleVoluspaUS$38.00In stock
#2Goji Tarocco Orange - Large Jar CandleVoluspaUS$38.00In stock
#3French Cade Lavender - Large Jar CandleVoluspaUS$38.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Voluspa in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 78% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$50.00
- Currency
- USD
04 · Ads
What Voluspa is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Voluspa runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2025 (image, text, video).
Voluspa x Fender CollectionVOLUSPA18 Sept 2026image
Voluspa x Fender CollectionVOLUSPA18 Sept 2026image
Voluspa x Fender CollectionVOLUSPA18 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026VOLUSPAverified
Text ad20 Oct 2026VOLUSPAverified
Text ad20 Oct 2026VOLUSPAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Voluspa.
The creators who tag @voluspafragrances on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @voluspafragrances on Instagram, led by The Grove (13.3K followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Grove@shopthegroveclothing · 🇺🇸 US | Fashion style luxury Creator | 13.3K | 2.0% | 2 | Tagged @voluspafragrances |
06 · Competitors according to Gravity
Who Voluspa competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Voluspa among Decor brands in United States. The closest is Ava&May, then lapromenade-parfums.com, diptyqueparis.com, The Yankee Candle Company, geodesis.com, NEST NEW YORK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ava&Mayava-may.de | |||||||
| lapromenade-parfums.comlapromenade-parfums.com | |||||||
| diptyqueparis.comdiptyqueparis.com | |||||||
| The Yankee Candle Companyyankeecandle.co.uk | |||||||
| geodesis.comgeodesis.com | |||||||
| NEST NEW YORKnestnewyork.com |
07 · Company
The company behind Voluspa.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Voluspa is a company based in Irvine, United States, founded in 1999 according to LinkedIn, on a domain registered in September 2000. It employs about 86 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Irvine
- Founded
- 1999, per LinkedIn
- Domain registered
- 6 Sept 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 86 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- voluspa.com · Shopify · USD
- Catalogue
- 210 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Voluspa
What people ask Google about Voluspa.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Voluspa legit?
According to Gravity by Benchr, Voluspa is a brand based in Irvine, United States: its website has existed since September 2000, it sells on a Shopify store, it employs 86 people on LinkedIn, it has 234,586 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Voluspa?
Voluspa is a brand that creates handcrafted fragrances including scented candles, oil diffusers, and eau de parfum, designed to inspire and transport through scent. Gravity by Benchr classifies it under Decor, with Home Fragrances making up 45% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Voluspa prices: how much is it?
Voluspa's best seller, Baltic Amber - Large Jar Candle, sells US$38.00 on voluspa.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check voluspa.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Voluspa have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Voluspa advertises on Facebook and Instagram and on Google, where its offers often run. Check voluspa.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Voluspa?
Voluspa sells on its own website, voluspa.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Voluspa?
Gravity by Benchr records a company based in Irvine, United States, founded in 1999 according to LinkedIn, on a domain registered in 2000, with 86 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Voluspa doing well?
Yes. Gravity by Benchr estimates about 197,200 visits to voluspa.com in September 2026, up 16% in a month and up 57% over three months. Voluspa ranks #152 of 42,373 Decor brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Voluspa use?
Gravity by Benchr identifies voluspa.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Voluspa's ad budget?
Gravity by Benchr does not publish a spend figure for Voluspa on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United States?
Among Decor brands in United States in the Gravity by Benchr index, Voluspa ranks #152 of 42,373 by estimated traffic. Its closest competitors on the same market are Ava&May, lapromenade-parfums.com, diptyqueparis.com, The Yankee Candle Company, geodesis.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Voluspa.