Brand page · Personal Care · Netherlands
Voorkappers: 70.9K visits a month, 28 active Meta ads, Gravity score 621.
Voorkappers — Voorkappers is a wholesale supplier of professional hair products and salon equipment, offering major brands like L'Oréal, Wella, Schwarzkopf, Redken and more. In September 2026 voorkappers.nl drew an estimated 70.9K visits, up 36% on the month before. It ranks #75 of 2,136 Personal Care brands in Netherlands and holds a 4.7 Trustpilot rating over 2,149 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 113 peers: Personal Care brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Voorkappers is a wholesale supplier of professional hair products and salon equipment, offering major brands like L'Oréal, Wella, Schwarzkopf, Redken and more.
01 · Traffic
How much traffic Voorkappers gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Voorkappers drew an estimated 70.9K visits in September 2026, up 36% on the month before and up 4% over three months.
- Worldwide#126,049of 4.5M sites · Top 5%
- In Netherlands#1,726of 78.6K sites · Top 5%
- Personal Care, worldwide#6,307of 215,119 brands · Top 5%
- Personal Care, Netherlands#75of 2,136 brands · Top 5%
70.9K
estimated visits in September
1 mo ▲ +35.6%4 mo ▲ +4.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Voorkappers.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Voorkappers holds 4.7 out of 5 on Trustpilot over 2,149 reviews, 156 of them in the last twelve months: 84% of customers give five stars and 2% one star. That volume places Voorkappers in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Hairdresser Hair Product Store Cosmetics Wholesaler Cosmetics Store Barber Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Voorkappers sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Voorkappers's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Voorkappers in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Voorkappers is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Voorkappers runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Nieuwe serie: Getting to know HAIR! ✂️✨Voorkappers.nl8 Oct 2026video
Professionele producten, ook voor thuisVoorkappers.nl5 Oct 2026image
ad| Mijn healthy hair routine voor lang, vol en gezond haar zonder dat het zwaar wordt. @voorkappers 🤍 Producten: Volume injection shampooVoorkappers.nl5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Jan van der Leek BVverified
Text ad20 Oct 2026Jan van der Leek BVverified
Text ad20 Oct 2026Jan van der Leek BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Voorkappers.
The creators who tag @voorkappers on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Voorkappers competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Voorkappers among Personal Care brands in Netherlands. The closest is imeime 隱形眼鏡時尚美瞳，一站式滿足隱形眼鏡的選擇, then Lentiamo, lensway.no, AIDAI 愛戴｜隱形眼鏡與線上配鏡首選品牌, Hair Mix, Viallure.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| imeime 隱形眼鏡時尚美瞳，一站式滿足隱形眼鏡的選擇imeime-cl.com | |||||||
| Lentiamolentiamo.de | |||||||
| lensway.nolensway.no | |||||||
| AIDAI 愛戴｜隱形眼鏡與線上配鏡首選品牌ai-dai.com | |||||||
| Hair Mixhairmix.nl | |||||||
| Viallureviallure.com.br |
07 · Company
The company behind Voorkappers.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Voorkappers is a company based in Netherlands, on a domain registered in November 2007.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇳🇱 Netherlands
- Founded
- Data not available
- Domain registered
- 7 Nov 2007
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- voorkappers.nl · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Voorkappers
What people ask Google about Voorkappers.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Voorkappers legit or a scam?
According to Gravity by Benchr, Voorkappers is a brand based in Netherlands: its website has existed since November 2007, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it has 6,346 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Voorkappers?
Customers rate Voorkappers 4.7 out of 5 on Trustpilot over 2,149 reviews, 156 of them in the last twelve months: 84% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Voorkappers?
Voorkappers is a wholesale supplier of professional hair products and salon equipment, offering major brands like L'Oréal, Wella, Schwarzkopf, Redken and more. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Voorkappers promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Voorkappers advertises on Facebook and Instagram and on Google, where its offers often run. Check voorkappers.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Voorkappers?
Voorkappers sells on its own website, voorkappers.nl, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Voorkappers?
Gravity by Benchr records a company based in Netherlands, whose domain was registered in 2007. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Voorkappers growing?
Yes. Gravity by Benchr estimates about 70,900 visits to voorkappers.nl in September 2026, up 36% in a month and up 4% over three months. Voorkappers ranks #75 of 2,136 Personal Care brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Voorkappers use?
Gravity by Benchr identifies voorkappers.nl as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Voorkappers spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Voorkappers on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Netherlands?
Among Personal Care brands in Netherlands in the Gravity by Benchr index, Voorkappers ranks #75 of 2,136 by estimated traffic. Its closest competitors on the same market are imeime 隱形眼鏡時尚美瞳，一站式滿足隱形眼鏡的選擇, Lentiamo, lensway.no, AIDAI 愛戴｜隱形眼鏡與線上配鏡首選品牌, Hair Mix. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Voorkappers.