Brand page · Outdoor Recreation · Norway
Vertical Playground: 240K visits a month, 22 active Meta ads, Gravity score 573.
Vertical Playground — Vertical Playground is a Norwegian sports retailer specializing in steep outdoor activities, with both online and physical store operations. In September 2026 vpg.no drew an estimated 240K visits, down 29% on the month before. It ranks #2 of 174 Outdoor Recreation brands in Norway and holds a 4.7 Trustpilot rating over 71 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Outdoor Recreation brands in Norway with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Vertical Playground is a Norwegian sports retailer specializing in steep outdoor activities, with both online and physical store operations.
01 · Traffic
How much traffic Vertical Playground gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Vertical Playground drew an estimated 240K visits in September 2026, down 29% on the month before and up 27% over three months.
- Worldwide#45,006of 4.5M sites · Top 5%
- In Norway#187of 15.2K sites · Top 5%
- Outdoor Recreation, worldwide#594of 101,136 brands · Top 1%
- Outdoor Recreation, Norway#2of 174 brands · Top 5%
240K
estimated visits in September
1 mo ▼ −28.9%4 mo ▲ +27.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Vertical Playground.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Vertical Playground holds 4.7 out of 5 on Trustpilot over 71 reviews, 8 of them in the last twelve months: 86% of customers give five stars and 8% one star. That volume places Vertical Playground in the top 40 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Winter sport Store Bicycle Store Running Store Bike Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Vertical Playground sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Vertical Playground's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Vertical Playground in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Vertical Playground is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Vertical Playground runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Opptil 30% rabattVertical Playground6 Oct 2026image
Norrøna Femund Cotton Jacket M's navy blazer MVertical Playground6 Oct 2026image
Opptil 30% rabattVertical Playground6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Vertical Playground ASverified
Text ad20 Oct 2026Vertical Playground ASverified
Text ad20 Oct 2026Vertical Playground ASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Vertical Playground.
The creators who tag @vertical_playground on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @vertical_playground on Instagram, led by Alexander Maximilian Gowda (10.1K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAlexander Maximilian Gowda@sashagowdakayak · 🇨🇦 CA | Fitness sport bodybuilding Creator | 10.1K | — | 11 | Tagged @vertical_playground |
06 · Competitors according to Gravity
Who Vertical Playground competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Vertical Playground among Outdoor Recreation brands in Norway. The closest is glisshop.co.uk, then snow-concept.com, snowinn.com, skistarshop.com, achat-ski.com, Powder7 Ski Shop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| glisshop.co.ukglisshop.co.uk | |||||||
| snow-concept.comsnow-concept.com | |||||||
| snowinn.comsnowinn.com | |||||||
| skistarshop.comskistarshop.com | |||||||
| achat-ski.comachat-ski.com | |||||||
| Powder7 Ski Shoppowder7.com |
07 · Company
The company behind Vertical Playground.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Vertical Playground is a company based in Norway, founded in 2007 according to LinkedIn, on a domain registered in March 2013. It employs about 21 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇴 Norway
- Founded
- 2007, per LinkedIn
- Domain registered
- 4 Mar 2013
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 21 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vpg.no
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Vertical Playground
What people ask Google about Vertical Playground.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Vertical Playground legit or a scam?
According to Gravity by Benchr, Vertical Playground is a brand based in Norway: its website has existed since March 2013, its Trustpilot profile is claimed by the brand, it employs 21 people on LinkedIn, it has 30,093 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Vertical Playground reviews: is it worth it?
Customers rate Vertical Playground 4.7 out of 5 on Trustpilot over 71 reviews, 8 of them in the last twelve months: 86% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Vertical Playground?
Vertical Playground is a Norwegian sports retailer specializing in steep outdoor activities, with both online and physical store operations. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Is there a Vertical Playground discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Vertical Playground advertises on Facebook and Instagram and on Google, where its offers often run. Check vpg.no for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Vertical Playground?
Gravity by Benchr records a company based in Norway, founded in 2007 according to LinkedIn, on a domain registered in 2013, with 21 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Vertical Playground doing well?
Yes. Gravity by Benchr estimates about 240,300 visits to vpg.no in September 2026, down 29% in a month and up 27% over three months. Vertical Playground ranks #2 of 174 Outdoor Recreation brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Vertical Playground spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Vertical Playground on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Norway?
Among Outdoor Recreation brands in Norway in the Gravity by Benchr index, Vertical Playground ranks #2 of 174 by estimated traffic. Its closest competitors on the same market are glisshop.co.uk, snow-concept.com, snowinn.com, skistarshop.com, achat-ski.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Vertical Playground.