Brand page · Clothing · Netherlands
Vrijbuiter: 126K visits a month, 38 active Meta ads, Gravity score 553.
Vrijbuiter — Vrijbuiter is a Dutch outdoor and camping retailer that sells clothing, equipment and accessories for camping, outdoor activities, sports and winter sports. In September 2026 vrijbuiter.nl drew an estimated 126K visits, down 48% on the month before. It ranks #98 of 4,523 Clothing brands in Netherlands and holds a 3.6 Trustpilot rating over 13,932 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 126 peers: Clothing brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Vrijbuiter is a Dutch outdoor and camping retailer that sells clothing, equipment and accessories for camping, outdoor activities, sports and winter sports.
01 · Traffic
How much traffic Vrijbuiter gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Vrijbuiter drew an estimated 126K visits in September 2026, down 48% on the month before and down 51% over three months.
- Worldwide#76,938of 4.5M sites · Top 5%
- In Netherlands#1,005of 78.6K sites · Top 5%
- Clothing, worldwide#7,234of 459,295 brands · Top 5%
- Clothing, Netherlands#98of 4,523 brands · Top 5%
126K
estimated visits in September
1 mo ▼ −48.3%4 mo ▼ −51.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Vrijbuiter.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Vrijbuiter holds 3.6 out of 5 on Trustpilot over 13,932 reviews, 165 of them in the last twelve months: 60% of customers give five stars and 5% one star. That volume places Vrijbuiter in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Recreation Center Garden Center Winter sport Store Outdoor Sports Store Camping Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Vrijbuiter sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Vrijbuiter's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Vrijbuiter in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Vrijbuiter is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Vrijbuiter runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
20% korting op alle wandelschoenenVrijbuiter8 Oct 2026image
20% korting op alle wandelschoenenVrijbuiter8 Oct 2026image
20% korting op alle wandelschoenenVrijbuiter8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Vrijbuiter Gouda B.V.verified
Text ad21 Oct 2026Vrijbuiter Gouda B.V.verified
Image ad21 Oct 2026Vrijbuiter Gouda B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Vrijbuiter.
The creators who tag @vrijbuiternl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Vrijbuiter competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Vrijbuiter among Clothing brands in Netherlands. The closest is Friluftsland, then 4camping, SportFits, auvieuxcampeur.fr, Partioaitta, 4camping.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Friluftslandfriluftsland.dk | |||||||
| 4camping4camping.cz | |||||||
| SportFitssportfits.de | |||||||
| auvieuxcampeur.frauvieuxcampeur.fr | |||||||
| Partioaittapartioaitta.fi | |||||||
| 4camping4camping.com.ua |
07 · Company
The company behind Vrijbuiter.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Vrijbuiter is a company based in Netherlands, founded in 1985 according to LinkedIn, on a domain registered in September 1999. It employs about 91 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 1985, per LinkedIn
- Domain registered
- 28 Sept 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 91 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- vrijbuiter.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Vrijbuiter
What people ask Google about Vrijbuiter.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Vrijbuiter legit?
According to Gravity by Benchr, Vrijbuiter is a brand based in Netherlands: its website has existed since September 1999, its Trustpilot profile is claimed by the brand, it employs 91 people on LinkedIn, it has 8,936 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Vrijbuiter?
Customers rate Vrijbuiter 3.6 out of 5 on Trustpilot over 13,932 reviews, 165 of them in the last twelve months: 60% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Vrijbuiter?
Vrijbuiter is a Dutch outdoor and camping retailer that sells clothing, equipment and accessories for camping, outdoor activities, sports and winter sports. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Vrijbuiter promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Vrijbuiter advertises on Facebook and Instagram and on Google, where its offers often run. Check vrijbuiter.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Vrijbuiter?
Gravity by Benchr records a company based in Netherlands, founded in 1985 according to LinkedIn, on a domain registered in 1999, with 91 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Vrijbuiter growing?
Not at the moment. Gravity by Benchr estimates about 126,400 visits to vrijbuiter.nl in September 2026, down 48% in a month and down 51% over three months. Vrijbuiter ranks #98 of 4,523 Clothing brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Vrijbuiter spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Vrijbuiter on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Netherlands?
Among Clothing brands in Netherlands in the Gravity by Benchr index, Vrijbuiter ranks #98 of 4,523 by estimated traffic. Its closest competitors on the same market are Friluftsland, 4camping, SportFits, auvieuxcampeur.fr, Partioaitta. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Vrijbuiter.