Brand page · Personal Care · United Kingdom
W7 Makeup: 96.4K visits a month, 40 active Meta ads, Gravity score 586.
W7 Makeup — W7 Makeup is a cosmetics brand that sells high quality makeup and skincare products at affordable prices. In September 2026 w7makeup.co.uk drew an estimated 96.4K visits, up 44% on the month before. It ranks #191 of 8,226 Personal Care brands in United Kingdom and holds a 3.3 Trustpilot rating over 30 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
W7 Makeup is a cosmetics brand that sells high quality makeup and skincare products at affordable prices.
01 · Traffic
How much traffic W7 Makeup gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
W7 Makeup drew an estimated 96.4K visits in September 2026, up 44% on the month before and up 77% over three months.
- Worldwide#96,638of 4.5M sites · Top 5%
- In United Kingdom#5,036of 192K sites · Top 5%
- Personal Care, worldwide#4,767of 215,119 brands · Top 5%
- Personal Care, United Kingdom#191of 8,226 brands · Top 5%
96.4K
estimated visits in September
1 mo ▲ +43.7%4 mo ▲ +77.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about W7 Makeup.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
W7 Makeup holds 3.3 out of 5 on Trustpilot over 30 reviews, 8 of them in the last twelve months: 47% of customers give five stars and 33% one star. That volume places W7 Makeup in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty Supply Store Beauty Product Supplier Cosmetics Store Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What W7 Makeup sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
W7 Makeup sells on Shopify, 92% of its catalogue in stock. The best seller is Honolulu Bronzing Powder, at £5.50, followed by Legend Foundation and Lip Twister Lip Liner.
#1Honolulu Bronzing PowderW7 Makeup£5.50In stock
#2Legend FoundationW7 Makeup£5.50In stock
#3Lip Twister Lip LinerW7 Makeup£3.20In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places W7 Makeup in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 90% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$8.60
- Currency
- GBP
04 · Ads
What W7 Makeup is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
W7 Makeup runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2024 (image, text, video).
A Pop of Colour, a Whip of Blush 💗W7 Makeup6 Oct 2026video
A Pop of Colour, a Whip of Blush 💗W7 Makeup6 Oct 2026image
A Pop of Colour, a Whip of Blush 💗W7 Makeup6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Warpaint Cosmetics (2014) LTD.verified
Text ad21 Oct 2026Warpaint Cosmetics (2014) LTD.verified
Text ad20 Oct 2026Warpaint Cosmetics (2014) LTD.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about W7 Makeup.
The creators who tag @w7makeupuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @w7makeupuk on Instagram, led by 𝕀𝕤𝕙𝕣𝕒𝕟 𝕤𝕙𝕒𝕙𝕣𝕚𝕒𝕣 𝕒𝕣𝕚𝕪𝕒𝕟 🇧🇩 (10.1K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝕀𝕤𝕙𝕣𝕒𝕟 𝕤𝕙𝕒𝕙𝕣𝕚𝕒𝕣 𝕒𝕣𝕚𝕪𝕒𝕟 🇧🇩@ariyan_being_ariyan · INTL | Beauty cosmetics skincare Creator | 10.1K | 0.2% | 10 | Tagged @w7makeupuk |
06 · Competitors according to Gravity
Who W7 Makeup competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for W7 Makeup among Personal Care brands in United Kingdom. The closest is MoYou London, then Naio Nails, misterfragrance.co.uk, Sonagi, Collection Cosmetics, e.l.f. Cosmetics - UK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MoYou Londonmoyou.co.uk | |||||||
| Naio Nailsnaio-nails.com | |||||||
| misterfragrance.co.ukmisterfragrance.co.uk | |||||||
| Sonagisonagi.co.uk | |||||||
| Collection Cosmeticscollectioncosmetics.com | |||||||
| e.l.f. Cosmetics - UKcheckout.elfcosmetics.co.uk |
07 · Company
The company behind W7 Makeup.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
W7 Makeup is a company based in Iver, United Kingdom, on a domain registered in October 2013.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Iver
- Founded
- Data not available
- Domain registered
- 17 Oct 2013
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- w7makeup.co.uk · Shopify · GBP
- Catalogue
- 143 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about W7 Makeup
What people ask Google about W7 Makeup.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is W7 Makeup a legit company?
According to Gravity by Benchr, W7 Makeup is a brand based in Iver, United Kingdom: its website has existed since October 2013, it sells on a Shopify store, it has 181,224 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about W7 Makeup?
Customers rate W7 Makeup 3.3 out of 5 on Trustpilot over 30 reviews, 8 of them in the last twelve months: 47% give five stars, 33% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is W7 Makeup?
W7 Makeup is a cosmetics brand that sells high quality makeup and skincare products at affordable prices. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 95% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
W7 Makeup prices: how much is it?
W7 Makeup's best seller, Honolulu Bronzing Powder, sells £5.50 on w7makeup.co.uk. 92% of the catalogue is in stock. Gravity does not track prices daily: check w7makeup.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
W7 Makeup promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: W7 Makeup advertises on Facebook and Instagram and on Google, where its offers often run. Check w7makeup.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy W7 Makeup?
W7 Makeup sells on its own website, w7makeup.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns W7 Makeup?
Gravity by Benchr records a company based in Iver, United Kingdom, whose domain was registered in 2013. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is W7 Makeup doing well?
Yes. Gravity by Benchr estimates about 96,400 visits to w7makeup.co.uk in September 2026, up 44% in a month and up 77% over three months. W7 Makeup ranks #191 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does W7 Makeup use?
Gravity by Benchr identifies w7makeup.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is W7 Makeup's ad budget?
Gravity by Benchr does not publish a spend figure for W7 Makeup on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, W7 Makeup ranks #191 of 8,226 by estimated traffic. Its closest competitors on the same market are MoYou London, Naio Nails, misterfragrance.co.uk, Sonagi, Collection Cosmetics. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with W7 Makeup.