Brand page · Tables · Spain
Wabi: 51K visits a month, 67 active Meta ads, Gravity score 537.
Wabi — Wabi Home is an online store of furniture and decoration to create homes under the Wabi-Sabi philosophy. They offer minimalist and warm homes where calm and balance are essential. In September 2026 wabihome.com drew an estimated 51K visits, down 8% on the month before. It ranks #5 of 144 Tables brands in Spain and holds a 2.9 Trustpilot rating over 581 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Tables brands in Spain with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wabi Home is an online store of furniture and decoration to create homes under the Wabi-Sabi philosophy. They offer minimalist and warm homes where calm and balance are essential.
01 · Traffic
How much traffic Wabi gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wabi drew an estimated 51K visits in September 2026, down 8% on the month before and up 37% over three months.
- Worldwide#167,112of 4.5M sites · Top 5%
- In Spain#3,169of 115K sites · Top 5%
- Tables, worldwide#392of 13,535 brands · Top 5%
- Tables, Spain#5of 144 brands · Top 5%
51K
estimated visits in September
1 mo ▼ −8.2%4 mo ▲ +36.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wabi.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wabi holds 2.9 out of 5 on Trustpilot over 581 reviews, 270 of them in the last twelve months: 35% of customers give five stars and 43% one star. That volume places Wabi in the top 20 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Wabi scores 2.9 over 28 reviews.
Decoration and Interior Design Store Furniture Store Living Room Furniture Store Rustic Furniture Store Bedroom Furniture Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wabi sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Wabi sells on Shopify, 99% of its catalogue in stock. The best seller is Shelf Natura, at €89.90–€179.00, followed by Headboard Natura and Bedside table Slip.
#1Shelf NaturaWabi€89.90–€179.00In stock
#2Headboard NaturaWabi€405.00–€450.00In stock
#3Bedside table SlipWabi€179.00–€249.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Wabi in its comparison group.
- Average rating
- 3.94 / 5
- Rated products
- 4% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$827.71
- Currency
- EUR
04 · Ads
What Wabi is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wabi runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2026 (text).
default_collection_headlineWabi Home5 Oct 2026image
Aparador Novele L rústicoWabi Home5 Oct 2026image
Mesa NaturaWabi Home4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad10 Sept 2026LIEPERT PEMSEL BIRGITverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wabi.
The creators who tag @wabihome on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wabihome on Instagram, led by Chiara Casadei ⭐️ (512K followers, 3.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CChiara Casadei ⭐️@chiaraacasadei · 🇮🇹 IT | Travel tourism exploration Creator | 512K | 3.2% | 1 | Tagged @wabihome |
06 · Competitors according to Gravity
Who Wabi competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wabi among Tables brands in Spain. The closest is Filakia, then KitMuebles, Granada Maison, DERBE MUEBLES, Woodabu, Antique arte y decoracion.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Filakiafilakia.es | |||||||
| KitMuebleskitmuebles.com | |||||||
| Granada Maisongranadamaison.com | |||||||
| DERBE MUEBLESderbemuebles.com | |||||||
| Woodabuwoodabu.com | |||||||
| Antique arte y decoracionantiquearteydecoracion.com |
07 · Company
The company behind Wabi.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wabi is a company based in SILLA, Spain, founded in 2019 according to LinkedIn, on a domain registered in April 2019. It employs about 13 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇪🇸 Spain · SILLA
- Founded
- 2019, per LinkedIn
- Domain registered
- 5 Apr 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wabihome.com · Shopify · EUR
- Catalogue
- 163 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wabi
What people ask Google about Wabi.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wabi a legit company?
According to Gravity by Benchr, Wabi is a brand based in SILLA, Spain: its website has existed since April 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 181,643 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Wabi reviews: is it worth it?
Customers rate Wabi 2.9 out of 5 on Trustpilot over 581 reviews, 270 of them in the last twelve months: 35% give five stars, 43% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. On Google, Wabi scores 2.9 over 28 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wabi?
Wabi Home is an online store of furniture and decoration to create homes under the Wabi-Sabi philosophy. They offer minimalist and warm homes where calm and balance are essential. Gravity by Benchr classifies it under Tables, with Furniture making up 4% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Wabi cost?
Wabi's best seller, Shelf Natura, sells from €89.90 to €179.00 on wabihome.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check wabihome.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Wabi discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wabi advertises on Facebook and Instagram and on Google, where its offers often run. Check wabihome.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Wabi?
Wabi sells on its own website, wabihome.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Wabi?
Gravity by Benchr records a company based in SILLA, Spain, founded in 2019 according to LinkedIn, on a domain registered in 2019, with 13 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wabi doing well?
Yes. Gravity by Benchr estimates about 51,000 visits to wabihome.com in September 2026, down 8% in a month and up 37% over three months. Wabi ranks #5 of 144 Tables brands in Spain in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wabi use?
Gravity by Benchr identifies wabihome.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Wabi's ad budget?
Gravity by Benchr does not publish a spend figure for Wabi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tables brands in Spain?
Among Tables brands in Spain in the Gravity by Benchr index, Wabi ranks #5 of 144 by estimated traffic. Its closest competitors on the same market are Filakia, KitMuebles, Granada Maison, DERBE MUEBLES, Woodabu. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wabi.