Brand page · Personal Care · Japan
WABI-SABI STORE: 71.4K visits a month, 3 active Meta ads, Gravity score 617.
WABI-SABI STORE — WABI-SABI STORE is an online shop that sells authentic Japanese items including cosmetics, kimono, tea, sweets, anime goods, and books about Japan. In September 2026 wabisabi-store.jp drew an estimated 71.4K visits, down 16% on the month before. It ranks #59 of 532 Personal Care brands in Japan.
Updated Traffic Sept 2026Meta ads 16 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 89 peers: Personal Care brands in Japan with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
WABI-SABI STORE is an online shop that sells authentic Japanese items including cosmetics, kimono, tea, sweets, anime goods, and books about Japan.
01 · Traffic
How much traffic WABI-SABI STORE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
WABI-SABI STORE drew an estimated 71.4K visits in September 2026, down 16% on the month before and down 23% over three months.
- Worldwide#125,259of 4.5M sites · Top 5%
- In Poland#1,918of 91.7K sites · Top 5%
- Personal Care, worldwide#6,257of 215,119 brands · Top 5%
- Personal Care, Poland#59of 532 brands · Top 20%
71.4K
estimated visits in September
1 mo ▼ −15.8%4 mo ▼ −23.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about WABI-SABI STORE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
WABI-SABI STORE holds 4.0 out of 5 on Trustpilot over 4 reviews, 4 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What WABI-SABI STORE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
WABI-SABI STORE sells on Shopify, 99% of its catalogue in stock. The best seller is Shiseido KOTO Fancy Powder (Pressed) – Perfumed Powder for Luxurious Body Care 110g [Alcohol-free], at JP¥5,096, followed by Fino Premium Touch Rich Serum Hair Mask – Deep Repair & Silky Smooth Hair 230g [With alcohol] and Shiseido More Fancy Powder – Classic Japanese Floral scent Powder for body 40g.
#1Shiseido KOTO Fancy Powder (Pressed) – Perfumed Powder for Luxurious Body Care 110g [Alcohol-free]WABI-SABI STOREJP¥5,096In stock
#2Fino Premium Touch Rich Serum Hair Mask – Deep Repair & Silky Smooth Hair 230g [With alcohol]WABI-SABI STOREJP¥2,126In stock
#3Shiseido More Fancy Powder – Classic Japanese Floral scent Powder for body 40gWABI-SABI STOREJP¥5,026In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places WABI-SABI STORE in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 14% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$36.19
- Currency
- JPY
04 · Ads
What WABI-SABI STORE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
WABI-SABI STORE runs Meta ads on Facebook, Instagram.
Iconic Japanese school bag you’ve seen in anime! Available on www.wabisabi-store.jp/ #japaneseschoolbag #japaneseproducts #schoolbag #y2kaewabisabi-store.jp16 Oct 2026video
Learning Japanese, but make it manga! 🇯🇵📖 Handy Japanese Conversations helps beginners learn useful everyday phrases through short, colorfuwabisabi-store.jp15 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about WABI-SABI STORE.
The creators who tag @wabisabi.store.en on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who WABI-SABI STORE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for WABI-SABI STORE among Personal Care brands in Japan. The closest is TOKYO FINE MARKET – Japanese Beauty & Lifestyle Store, then 香水量り売り専門店【MELLフレグランス】, Kokoro Japan, lulupun, PORTA TERRA – Global Beauty Store, Everglow Cosmetics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| TOKYO FINE MARKET – Japanese Beauty & Lifestyle Storetokyofinemarket.com | |||||||
| 香水量り売り専門店【MELLフレグランス】mell-fragrance.com | |||||||
| Kokoro Japankokorojapanstore.com | |||||||
| lulupunlulupun.shop | |||||||
| PORTA TERRA – Global Beauty Storeporta-terra.com | |||||||
| Everglow Cosmeticseverglowcosmetics.com |
07 · Company
The company behind WABI-SABI STORE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
WABI-SABI STORE is a company based in 武蔵村山市, Japan, founded in 2020 according to LinkedIn. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇯🇵 Japan · 武蔵村山市
- Founded
- 2020, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wabisabi-store.jp · Shopify · JPY
- Catalogue
- 730 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about WABI-SABI STORE
What people ask Google about WABI-SABI STORE.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is WABI-SABI STORE legit or a scam?
According to Gravity by Benchr, WABI-SABI STORE is a brand based in 武蔵村山市, Japan: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 1,082 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is WABI-SABI STORE?
WABI-SABI STORE is an online shop that sells authentic Japanese items including cosmetics, kimono, tea, sweets, anime goods, and books about Japan. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 34% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is WABI-SABI STORE expensive?
WABI-SABI STORE's best seller, Shiseido KOTO Fancy Powder (Pressed) – Perfumed Powder for Luxurious Body Care 110g [Alcohol-free], sells JP¥5,096 on wabisabi-store.jp. 99% of the catalogue is in stock. Gravity does not track prices daily: check wabisabi-store.jp before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does WABI-SABI STORE have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: WABI-SABI STORE advertises on Facebook and Instagram, where its offers often run. Check wabisabi-store.jp for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy WABI-SABI STORE?
WABI-SABI STORE sells on its own website, wabisabi-store.jp, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns WABI-SABI STORE?
Gravity by Benchr records a company based in 武蔵村山市, Japan, founded in 2020 according to LinkedIn, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is WABI-SABI STORE growing?
Not at the moment. Gravity by Benchr estimates about 71,400 visits to wabisabi-store.jp in September 2026, down 16% in a month and down 23% over three months. WABI-SABI STORE ranks #59 of 532 Personal Care brands in Japan in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does WABI-SABI STORE use?
Gravity by Benchr identifies wabisabi-store.jp as a Shopify store (standard plan, not Shopify Plus), selling in JPY. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is WABI-SABI STORE's ad budget?
Gravity by Benchr does not publish a spend figure for WABI-SABI STORE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Japan?
Among Personal Care brands in Japan in the Gravity by Benchr index, WABI-SABI STORE ranks #59 of 532 by estimated traffic. Its closest competitors on the same market are TOKYO FINE MARKET – Japanese Beauty & Lifestyle Store, 香水量り売り専門店【MELLフレグランス】, Kokoro Japan, lulupun, PORTA TERRA – Global Beauty Store. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with WABI-SABI STORE.