Brand page · Personal Care · United States
Wafa International: 40K visits a month, 1 active Meta ads, Gravity score 534.
Wafa International — Wafa International is a Panama-based fragrance distribution and international trading company that specializes in designer, niche, luxury, and Middle Eastern fragrances. In September 2026 wafadutyfree.com drew an estimated 40K visits, up 51% on the month before. It ranks #1,641 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 16 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wafa International is a Panama-based fragrance distribution and international trading company that specializes in designer, niche, luxury, and Middle Eastern fragrances.
01 · Traffic
How much traffic Wafa International gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wafa International drew an estimated 40K visits in September 2026, up 51% on the month before and up 29% over three months.
- Worldwide#205,664of 4.5M sites · Top 5%
- In United States#65,144of 1.2M sites · Top 10%
- Personal Care, worldwide#10,475of 215,119 brands · Top 5%
- Personal Care, United States#1,641of 33,626 brands · Top 5%
40K
estimated visits in September
1 mo ▲ +51.1%4 mo ▲ +29.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wafa International.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wafa International holds 4.0 out of 5 on Trustpilot over 3 reviews: 100% of customers give five stars and 0% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wafa International sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Wafa International sells on Shopify, 86% of its catalogue in stock. The best seller is Hawas For Him Eau de Parfum, at US$45.00, followed by Marha Pour Femme EDP and Amber Oud Gold Edition - Eau de Parfum.
#1Hawas For Him Eau de ParfumWafa InternationalUS$45.00In stock
#2Marha Pour Femme EDPWafa InternationalUS$25.00In stock
#3Amber Oud Gold Edition - Eau de ParfumWafa InternationalUS$50.00–US$70.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Wafa International in its comparison group.
- Average rating
- 4.51 / 5
- Rated products
- 2% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$80.00
- Currency
- USD
04 · Ads
What Wafa International is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wafa International runs Meta ads on Facebook, Instagram.
Wafa InternationalWafa International10 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Wafa International.
The creators who tag @wafadutyfree on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Wafa International competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wafa International among Personal Care brands in United States. The closest is Oasis Perfumes USA, then Fragrant Villa, SADULUXURY PERFUMES, The Oud Store, Oudroma, perfumesandrea.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Oasis Perfumes USAoasisperfumesusa.com | |||||||
| Fragrant Villafragrantvilla.com | |||||||
| SADULUXURY PERFUMESsaduluxury.com | |||||||
| The Oud Storeoudstore.com | |||||||
| Oudromaoudroma.com | |||||||
| perfumesandreaperfumesandrea.com |
07 · Company
The company behind Wafa International.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wafa International is a company based in Doral, United States, founded in 2011 according to LinkedIn, on a domain registered in May 2024. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Doral
- Founded
- 2011, per LinkedIn
- Domain registered
- 3 May 2024
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wafadutyfree.com · Shopify · USD
- Catalogue
- 147 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wafa International
What people ask Google about Wafa International.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wafa International legit or a scam?
According to Gravity by Benchr, Wafa International is a brand based in Doral, United States: its website has existed since May 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 20,317 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Wafa International known for?
Wafa International is a Panama-based fragrance distribution and international trading company that specializes in designer, niche, luxury, and Middle Eastern fragrances. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Wafa International expensive?
Wafa International's best seller, Hawas For Him Eau de Parfum, sells US$45.00 on wafadutyfree.com. 86% of the catalogue is in stock. Gravity does not track prices daily: check wafadutyfree.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Wafa International have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wafa International advertises on Facebook and Instagram, where its offers often run. Check wafadutyfree.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Wafa International?
Wafa International sells on its own website, wafadutyfree.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Wafa International?
Gravity by Benchr records a company based in Doral, United States, founded in 2011 according to LinkedIn, on a domain registered in 2024, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wafa International growing?
Yes. Gravity by Benchr estimates about 40,000 visits to wafadutyfree.com in September 2026, up 51% in a month and up 29% over three months. Wafa International ranks #1,641 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wafa International use?
Gravity by Benchr identifies wafadutyfree.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Wafa International spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wafa International on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Wafa International ranks #1,641 of 33,626 by estimated traffic. Its closest competitors on the same market are Oasis Perfumes USA, Fragrant Villa, SADULUXURY PERFUMES, The Oud Store, Oudroma. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wafa International.