Brand page · Personal Care · Japan
WAFUU JAPAN: 740K visits a month, 13 active Meta ads, Gravity score 548.
WAFUU JAPAN — 'WAFUU JAPAN' is a Japanese company owned by Qrestia Inc. that ships Japanese products from Japan to the rest of the world. Discover the Best in Japanese Snacks, Electronics, Beauty Cosmetics, Makeup, Baby Essentials, DIY. In September 2026 wafuu.com drew an estimated 740K visits, down 0% on the month before. It ranks #87 of 33,626 Personal Care brands in Japan and holds a 2.8 Trustpilot rating over 109 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 48 peers: Personal Care brands in Japan with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
'WAFUU JAPAN' is a Japanese company owned by Qrestia Inc. that ships Japanese products from Japan to the rest of the world. Discover the Best in Japanese Snacks, Electronics, Beauty Cosmetics, Makeup, Baby Essentials, DIY
01 · Traffic
How much traffic WAFUU JAPAN gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
WAFUU JAPAN drew an estimated 740K visits in September 2026, down 0% on the month before and down 7% over three months.
- Worldwide#18,266of 4.5M sites · Top 1%
- In United States#6,023of 1.2M sites · Top 1%
- Personal Care, worldwide#644of 215,119 brands · Top 1%
- Personal Care, United States#87of 33,626 brands · Top 1%
740K
estimated visits in September
1 mo ▼ −0.4%4 mo ▼ −6.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about WAFUU JAPAN.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
WAFUU JAPAN holds 2.8 out of 5 on Trustpilot over 109 reviews, 58 of them in the last twelve months: 45% of customers give five stars and 48% one star. That volume places WAFUU JAPAN in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What WAFUU JAPAN sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
WAFUU JAPAN sells on Shopify, 90% of its catalogue in stock. The best seller is Shiseido fino Premium Touch Penetrating Essence Hair Mask 230g, at JP¥1,232, followed by Kyoto Sprinkle Rice Seasoning Chilli Furikake La-yu Rayu Oil Maiko 80g and Pokemon Go Plus + Super Ball Hyper Ball Auto throw Game Japan.
#1Shiseido fino Premium Touch Penetrating Essence Hair Mask 230gWAFUU JAPANJP¥1,232In stock
#2Kyoto Sprinkle Rice Seasoning Chilli Furikake La-yu Rayu Oil Maiko 80gWAFUU JAPANJP¥2,128In stock
#3Pokemon Go Plus + Super Ball Hyper Ball Auto throw Game JapanWAFUU JAPANJP¥24,640In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places WAFUU JAPAN in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 15% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$72.70
- Currency
- JPY
04 · Ads
What WAFUU JAPAN is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
WAFUU JAPAN runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since July 2025 (image, text, video).
default_collection_headlineWAFÚÚ JAPAN28 Jul 2026image
default_collection_headlineWAFÚÚ JAPAN12 Jul 2026image
default_collection_headlineWAFÚÚ JAPAN28 Jun 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026株式会社クレスティアverified
Text ad21 Oct 2026株式会社クレスティアverified
Text ad21 Oct 2026株式会社クレスティアverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about WAFUU JAPAN.
The creators who tag @wafuucom on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who WAFUU JAPAN competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for WAFUU JAPAN among Personal Care brands in Japan. The closest is Japanese Taste, then Japan With Love, Japan Centre Online, MINIMARU, Sakuraco, Sugoi Mart.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Japanese Tasteint.japanesetaste.com | |||||||
| Japan With Lovejapanwithlovestore.com | |||||||
| Japan Centre Onlinejapancentre.com | |||||||
| MINIMARUminimaru.com | |||||||
| Sakuracosakura.co | |||||||
| Sugoi Martsugoimart.com |
07 · Company
The company behind WAFUU JAPAN.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
WAFUU JAPAN is a company based in Shibuya-ku, Japan, on a domain registered in November 2012.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇯🇵 Japan · Shibuya-ku
- Founded
- Data not available
- Domain registered
- 6 Nov 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wafuu.com · Shopify · JPY
- Catalogue
- 517 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about WAFUU JAPAN
What people ask Google about WAFUU JAPAN.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is WAFUU JAPAN legit or a scam?
According to Gravity by Benchr, WAFUU JAPAN is a brand based in Shibuya-ku, Japan: its website has existed since November 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 4,575 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
WAFUU JAPAN reviews
Customers rate WAFUU JAPAN 2.8 out of 5 on Trustpilot over 109 reviews, 58 of them in the last twelve months: 45% give five stars, 48% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does WAFUU JAPAN sell?
'WAFUU JAPAN' is a Japanese company owned by Qrestia Inc. that ships Japanese products from Japan to the rest of the world. Discover the Best in Japanese Snacks, Electronics, Beauty Cosmetics, Makeup, Baby Essentials, DIY Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 15% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does WAFUU JAPAN cost?
WAFUU JAPAN's best seller, Shiseido fino Premium Touch Penetrating Essence Hair Mask 230g, sells JP¥1,232 on wafuu.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check wafuu.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
WAFUU JAPAN promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: WAFUU JAPAN advertises on Facebook and Instagram and on Google, where its offers often run. Check wafuu.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy WAFUU JAPAN?
WAFUU JAPAN sells on its own website, wafuu.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns WAFUU JAPAN?
Gravity by Benchr records a company based in Shibuya-ku, Japan, whose domain was registered in 2012. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is WAFUU JAPAN growing?
Not at the moment. Gravity by Benchr estimates about 740,000 visits to wafuu.com in September 2026, down 0% in a month and down 7% over three months. WAFUU JAPAN ranks #87 of 33,626 Personal Care brands in Japan in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does WAFUU JAPAN use?
Gravity by Benchr identifies wafuu.com as a Shopify store (standard plan, not Shopify Plus), selling in JPY. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does WAFUU JAPAN spend on Meta ads?
Gravity by Benchr does not publish a spend figure for WAFUU JAPAN on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Japan?
Among Personal Care brands in Japan in the Gravity by Benchr index, WAFUU JAPAN ranks #87 of 33,626 by estimated traffic. Its closest competitors on the same market are Japanese Taste, Japan With Love, Japan Centre Online, MINIMARU, Sakuraco. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with WAFUU JAPAN.