Brand page · Personal Care · Australia

Wagnum Top 5% worldwide Top 5% in Australia Top 5% in Personal Care Top 5% in Personal Care in Australia
wagnum.com.au·🇦🇺 NORTH SYDNEY, Australia· Shopify

Wagnum: 50K visits a month, 16 active Meta ads, Gravity score 590.

Wagnum — Wagnum is an Australian-based company that sells recovery technology products including massage guns, compression therapy equipment, and other wellness tools for athletes and fitness enthusiasts. In September 2026 wagnum.com.au drew an estimated 50K visits, up 47% on the month before. It ranks #184 of 6,103 Personal Care brands in Australia and holds a 4.6 Trustpilot rating over 156 reviews.

wagnum.com.au@wagnumrecovery 7.3KFacebookTrustpilot 4.6Meta Ad Library 16

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
50K
+47% vs. August 2026
Instagram followers
7.3K
255 posts · @wagnumrecovery
Trustpilot
4.6
156 reviews · 34 in 12 months
Meta ads
16
active · on Google since 2021
Products
94%
in stock · 12 collections
Rank in Australia
#184
of 6,103 in Personal Care
LinkedIn
—
Data not available
Earned media value
€328.0
per month, Instagram

Gravity score

590/ 1000 · 9 of 10 indicators rated
Brand Power636
Momentum731
Performance401

Percentiles within 263 peers: Personal Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Wagnum is an Australian-based company that sells recovery technology products including massage guns, compression therapy equipment, and other wellness tools for athletes and fitness enthusiasts.

01 · Traffic

How much traffic Wagnum gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Wagnum drew an estimated 50K visits in September 2026, up 47% on the month before and up 104% over three months.

  • Worldwide#170,201of 4.5M sites · Top 5%
  • In Australia#4,149of 105K sites · Top 5%
  • Personal Care, worldwide#8,618of 215,119 brands · Top 5%
  • Personal Care, Australia#184of 6,103 brands · Top 5%
Monthly visitssource Sept 2026

50K

estimated visits in September

1 mo ▲ +47.1%4 mo ▲ +104.2%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Wagnum.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Wagnum holds 4.6 out of 5 on Trustpilot over 156 reviews, 34 of them in the last twelve months: 74% of customers give five stars and 15% one star. That volume places Wagnum in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.

Trustpilotclaimed page · read 21 Oct 2026
4.6TrustScore · 156 reviews · 34 in 12 months
Top 30% review volumeTop 20% rating quality
5 ★74%
4 ★5%
3 ★4%
2 ★2%
1 ★15%

Electronics Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Wagnum sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Wagnum sells on Shopify, 94% of its catalogue in stock. The best seller is WAGNUM LegPro, at A$469.99, followed by WAGNUM Elite Air Boots and WAGNUM ThermaRelief Pro Waist.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Massage & Relaxation42%
Fitness & General Exercise Equipment15%
Saunas6%
Cables6%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care48%
Fitness & General Exercise Equipment15%
Electronics Accessories6%
Health Care6%
Plumbing6%

The dominant category places Wagnum in its comparison group.

Prices and ratingsstore data
Average rating
4.35 / 5
Rated products
55% of the catalogue
In stock
94%
Upper price quartile
US$327.77
Currency
AUD

05 · Influencers

Who talks about Wagnum.

The creators who tag @wagnumrecovery on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @wagnumrecovery on Instagram, led by FIT College (10.4K followers, 0.3% engagement).

Influencersaccounts tagging @wagnumrecovery · Instagram
AccountProfileFollowersEngagementTagsRelationship
FFIT College@fit_college · 🇦🇺 AUFitness sport bodybuilding Creator10.4K0.3%1Tagged @wagnumrecovery
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Wagnum competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Wagnum among Personal Care brands in Australia. The closest is The Recovery Guys Australia, then Renpho, Olympia, MassageGear, shaktimats.com.au, Calm Buddhi.

CompetitorsPersonal Care · Australia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
The Recovery Guys Australiatherecoveryguys.com.au
Renphorenpho.au
Olympiaolympia.au
MassageGearmassagegear.com.au
shaktimats.com.aushaktimats.com.au
Calm Buddhicalmbuddhi.com.au
Competitors Gravity finds for Wagnum. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Wagnum with The Recovery Guys Australia

07 · Company

The company behind Wagnum.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Wagnum is a company based in NORTH SYDNEY, Australia.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇦🇺 Australia · NORTH SYDNEY
Founded
Data not available
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
wagnum.com.au · Shopify · AUD
Catalogue
12 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Wagnum

What people ask Google about Wagnum.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Wagnum legit?

According to Gravity by Benchr, Wagnum is a brand based in NORTH SYDNEY, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 7,292 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Wagnum?

Customers rate Wagnum 4.6 out of 5 on Trustpilot over 156 reviews, 34 of them in the last twelve months: 74% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Wagnum?

Wagnum is an Australian-based company that sells recovery technology products including massage guns, compression therapy equipment, and other wellness tools for athletes and fitness enthusiasts. Gravity by Benchr classifies it under Personal Care, with Massage & Relaxation making up 42% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Wagnum cost?

Wagnum's best seller, WAGNUM LegPro, sells A$469.99 on wagnum.com.au. 94% of the catalogue is in stock. Gravity does not track prices daily: check wagnum.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Wagnum promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Wagnum advertises on Facebook and Instagram and on Google, where its offers often run. Check wagnum.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Wagnum?

Wagnum sells on its own website, wagnum.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Is Wagnum growing?

Yes. Gravity by Benchr estimates about 50,000 visits to wagnum.com.au in September 2026, up 47% in a month and up 104% over three months. Wagnum ranks #184 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Wagnum use?

Gravity by Benchr identifies wagnum.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Wagnum spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Wagnum on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in Australia?

Among Personal Care brands in Australia in the Gravity by Benchr index, Wagnum ranks #184 of 6,103 by estimated traffic. Its closest competitors on the same market are The Recovery Guys Australia, Renpho, Olympia, MassageGear, shaktimats.com.au. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wagnum.