Brand page · Food Items · Denmark
WakuWaku: 41.4K visits a month, 15 active Meta ads, Gravity score 505.
WakuWaku — Waku Waku is an online Asian supermarket specializing in Japanese food products including groceries, sushi ingredients, sake, kitchen equipment, and snacks. In September 2026 wakuwaku.dk drew an estimated 41.4K visits, down 40% on the month before. It ranks #33 of 304 Food Items brands in Denmark and holds a 4.6 Trustpilot rating over 458 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 39 peers: Food Items brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Waku Waku is an online Asian supermarket specializing in Japanese food products including groceries, sushi ingredients, sake, kitchen equipment, and snacks.
01 · Traffic
How much traffic WakuWaku gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
WakuWaku drew an estimated 41.4K visits in September 2026, down 40% on the month before and up 8% over three months.
- Worldwide#199,901of 4.5M sites · Top 5%
- In Denmark#1,136of 21.4K sites · Top 10%
- Food Items, worldwide#5,913of 260,714 brands · Top 5%
- Food Items, Denmark#33of 304 brands · Top 20%
41.4K
estimated visits in September
1 mo ▼ −39.9%4 mo ▲ +8.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about WakuWaku.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
WakuWaku holds 4.6 out of 5 on Trustpilot over 458 reviews, 17 of them in the last twelve months: 90% of customers give five stars and 1% one star. That volume places WakuWaku in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Asian Grocery Store Japanese Grocery Store Grocery Delivery Service Korean Grocery Store Supermarket Butcher Shop Deli
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What WakuWaku sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read WakuWaku's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places WakuWaku in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What WakuWaku is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
WakuWaku runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2022 (image, text).
wok panderWakuWaku3 Oct 2026image
Koreanske sodavandWakuWaku2 Oct 2026image
Perfekte ris hver gangWakuWaku23 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad17 Mar 2026Janax A/Sverified
Text ad16 Mar 2026Janax A/Sverified
Text ad16 Mar 2026Janax A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about WakuWaku.
The creators who tag @wakuwakudk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who WakuWaku competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for WakuWaku among Food Items brands in Denmark. The closest is Katapulk, then papazao.tw, kimgeldi.com, carmella.co.il, Grandbazaarist, Інтернет магазин Funduk-Market.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Katapulkkatapulk.com | |||||||
| papazao.twpapazao.tw | |||||||
| kimgeldi.comkimgeldi.com | |||||||
| carmella.co.ilcarmella.co.il | |||||||
| Grandbazaaristgrandbazaarist.com | |||||||
| Інтернет магазин Funduk-Marketfundukmarket.com |
07 · Company
The company behind WakuWaku.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
WakuWaku is a company based in Denmark, founded in 2019 according to LinkedIn, on a domain registered in March 2019. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- 2019, per LinkedIn
- Domain registered
- 8 Mar 2019
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wakuwaku.dk · Prestashop
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about WakuWaku
What people ask Google about WakuWaku.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is WakuWaku legit?
According to Gravity by Benchr, WakuWaku is a brand based in Denmark: its website has existed since March 2019, its Trustpilot profile is claimed by the brand, it sells on a Prestashop store, it employs 5 people on LinkedIn, it has 3,331 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about WakuWaku?
Customers rate WakuWaku 4.6 out of 5 on Trustpilot over 458 reviews, 17 of them in the last twelve months: 90% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does WakuWaku sell?
Waku Waku is an online Asian supermarket specializing in Japanese food products including groceries, sushi ingredients, sake, kitchen equipment, and snacks. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does WakuWaku have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: WakuWaku advertises on Facebook and Instagram and on Google, where its offers often run. Check wakuwaku.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy WakuWaku?
WakuWaku sells on its own website, wakuwaku.dk, a Prestashop store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns WakuWaku?
Gravity by Benchr records a company based in Denmark, founded in 2019 according to LinkedIn, on a domain registered in 2019, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is WakuWaku growing?
Yes. Gravity by Benchr estimates about 41,400 visits to wakuwaku.dk in September 2026, down 40% in a month and up 8% over three months. WakuWaku ranks #33 of 304 Food Items brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does WakuWaku use?
Gravity by Benchr identifies wakuwaku.dk as a Prestashop store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is WakuWaku's ad budget?
Gravity by Benchr does not publish a spend figure for WakuWaku on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Denmark?
Among Food Items brands in Denmark in the Gravity by Benchr index, WakuWaku ranks #33 of 304 by estimated traffic. Its closest competitors on the same market are Katapulk, papazao.tw, kimgeldi.com, carmella.co.il, Grandbazaarist. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with WakuWaku.