Brand page · Food Items · United Kingdom
Walker's Shortbread: 83K visits a month, 65 active Meta ads, Gravity score 598.
Walker's Shortbread — Walker's Shortbread Ltd is a Scottish food production company that manufactures and sells shortbread, biscuits, cookies, cakes, tarts, and hampers. In September 2026 walkersshortbread.com drew an estimated 83K visits, up 43% on the month before. It ranks #333 of 20,419 Food Items brands in United Kingdom and holds a 2.8 Trustpilot rating over 33 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 213 peers: Food Items brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Walker's Shortbread Ltd is a Scottish food production company that manufactures and sells shortbread, biscuits, cookies, cakes, tarts, and hampers.
01 · Traffic
How much traffic Walker's Shortbread gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Walker's Shortbread drew an estimated 83K visits in September 2026, up 43% on the month before and up 70% over three months.
- Worldwide#110,107of 4.5M sites · Top 5%
- In United States#35,948of 1.2M sites · Top 5%
- Food Items, worldwide#2,932of 260,714 brands · Top 5%
- Food Items, United States#333of 20,419 brands · Top 5%
83K
estimated visits in September
1 mo ▲ +43.3%4 mo ▲ +70.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Walker's Shortbread.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Walker's Shortbread holds 2.8 out of 5 on Trustpilot over 33 reviews, 7 of them in the last twelve months: 61% of customers give five stars and 18% one star. That volume places Walker's Shortbread in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Cake Shop Cookie Shop Wholesale Bakery Bakery
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Walker's Shortbread sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Walker's Shortbread's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Walker's Shortbread in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Walker's Shortbread is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Walker's Shortbread runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2022 (image, text, video).
Find the Perfect GiftWalkers Shortbread7 Oct 2026image
Share a Moment of JoyWalkers Shortbread7 Oct 2026image
Find the Perfect GiftWalkers Shortbread7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Walker's Shortbread Limitedverified
Image ad20 Oct 2026Walker's Shortbread Limitedverified
Text ad20 Oct 2026Walker's Shortbread Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Walker's Shortbread.
The creators who tag @walkersshortbread on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @walkersshortbread on Instagram, led by Eatly (13.5K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEatly@eatlycreations · 🇬🇧 GB | Food cooking nutrition Creator | 13.5K | 0.2% | 3 | Tagged @walkersshortbread |
06 · Competitors according to Gravity
Who Walker's Shortbread competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Walker's Shortbread among Food Items brands in United Kingdom. The closest is OTTO GOURMET, then ayambrand.com.my, Zappfresh, O&H Danish Bakery, 如邑堂ruyi全國冠軍太陽餅, PAUL UK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| OTTO GOURMETotto-gourmet.de | |||||||
| ayambrand.com.myayambrand.com.my | |||||||
| Zappfreshzappfresh.com | |||||||
| O&H Danish Bakeryohdanishbakery.com | |||||||
| 如邑堂ruyi全國冠軍太陽餅ruyi-sunnycake.com.tw | |||||||
| PAUL UKpaul-uk.com |
07 · Company
The company behind Walker's Shortbread.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Walker's Shortbread is a company based in United Kingdom, founded in 1898 according to LinkedIn, on a domain registered in August 1997. It employs about 476 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1898, per LinkedIn
- Domain registered
- 21 Aug 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 476 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- walkersshortbread.com · Bigcommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Walker's Shortbread
What people ask Google about Walker's Shortbread.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Walker's Shortbread legit?
According to Gravity by Benchr, Walker's Shortbread is a brand based in United Kingdom: its website has existed since August 1997, it sells on a Bigcommerce store, it employs 476 people on LinkedIn, it has 31,726 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Walker's Shortbread reviews: is it worth it?
Customers rate Walker's Shortbread 2.8 out of 5 on Trustpilot over 33 reviews, 7 of them in the last twelve months: 61% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Walker's Shortbread?
Walker's Shortbread Ltd is a Scottish food production company that manufactures and sells shortbread, biscuits, cookies, cakes, tarts, and hampers. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does Walker's Shortbread have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Walker's Shortbread advertises on Facebook and Instagram and on Google, where its offers often run. Check walkersshortbread.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Walker's Shortbread?
Walker's Shortbread sells on its own website, walkersshortbread.com, a Bigcommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Walker's Shortbread?
Gravity by Benchr records a company based in United Kingdom, founded in 1898 according to LinkedIn, on a domain registered in 1997, with 476 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Walker's Shortbread doing well?
Yes. Gravity by Benchr estimates about 83,000 visits to walkersshortbread.com in September 2026, up 43% in a month and up 70% over three months. Walker's Shortbread ranks #333 of 20,419 Food Items brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Walker's Shortbread use?
Gravity by Benchr identifies walkersshortbread.com as a Bigcommerce store. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Walker's Shortbread spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Walker's Shortbread on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United Kingdom?
Among Food Items brands in United Kingdom in the Gravity by Benchr index, Walker's Shortbread ranks #333 of 20,419 by estimated traffic. Its closest competitors on the same market are OTTO GOURMET, ayambrand.com.my, Zappfresh, O&H Danish Bakery, 如邑堂ruyi全國冠軍太陽餅. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Walker's Shortbread.