Brand page · Personal Care · United States
Fulton: 81K visits a month, 146 active Meta ads, Gravity score 588.
Fulton — Fulton is a brand that sells custom molding arch support insoles and house shoes designed for pain relief, comfort, and stability. In September 2026 walkfulton.com drew an estimated 81K visits, up 10% on the month before. It ranks #942 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fulton is a brand that sells custom molding arch support insoles and house shoes designed for pain relief, comfort, and stability.
01 · Traffic
How much traffic Fulton gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fulton drew an estimated 81K visits in September 2026, up 10% on the month before and up 64% over three months.
- Worldwide#112,490of 4.5M sites · Top 5%
- In United States#36,743of 1.2M sites · Top 5%
- Personal Care, worldwide#5,572of 215,119 brands · Top 5%
- Personal Care, United States#942of 33,626 brands · Top 5%
81K
estimated visits in September
1 mo ▲ +9.8%4 mo ▲ +63.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fulton.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fulton holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fulton sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fulton sells on Shopify, 100% of its catalogue in stock. The best seller is The Classic Insole, at US$48.00, followed by The Athletic Insole and The House Shoe.
#1The Classic InsoleFultonUS$48.00In stock
#2The Athletic InsoleFultonUS$48.00In stock
#3The House ShoeFultonUS$120.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fulton in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 80% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$51.00
- Currency
- USD
04 · Ads
What Fulton is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fulton runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2022 (image, text, video).
Comfort & Pain Relief from Head to Toe☁️🙌☁️Walk Fulton6 Oct 2026image
Comfort & Pain Relief from Head to Toe☁️🙌☁️Walk Fulton6 Oct 2026image
Comfort & Pain Relief from Head to Toe☁️🙌☁️Walk Fulton6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026LIDA, Inc.verified
Text ad21 Oct 2026LIDA, Inc.verified
Text ad20 Oct 2026LIDA, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fulton.
The creators who tag @walkfulton on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @walkfulton on Instagram, led by NYSTR. (151K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNYSTR.@newyorkster · 🇺🇸 US | Fashion style luxury Creator | 151K | 0.1% | 1 | Tagged @walkfulton |
06 · Competitors according to Gravity
Who Fulton competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fulton among Personal Care brands in United States. The closest is Orange Insoles, then PowerStep, Blumaka, Remind Insoles, Shoe Gummi, remindinsoles.ca.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Orange Insolesorangeinsoles.com | |||||||
| PowerSteppowerstep.com | |||||||
| Blumakablumaka.com | |||||||
| Remind Insolesremindinsoles.com | |||||||
| Shoe Gummishoegummi.com | |||||||
| remindinsoles.caremindinsoles.ca |
07 · Company
The company behind Fulton.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fulton is a company based in Demarest, United States, founded in 2020 according to LinkedIn, on a domain registered in December 2020. It employs about 35 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Demarest
- Founded
- 2020, per LinkedIn
- Domain registered
- 6 Dec 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 35 on LinkedIn
- Funding stage
- Seed · last deal: non equity assistance
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- walkfulton.com · Shopify · USD
- Catalogue
- 50 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fulton
What people ask Google about Fulton.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fulton legit or a scam?
According to Gravity by Benchr, Fulton is a brand based in Demarest, United States: its website has existed since December 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 35 people on LinkedIn, it has 40,696 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Fulton sell?
Fulton is a brand that sells custom molding arch support insoles and house shoes designed for pain relief, comfort, and stability. Gravity by Benchr classifies it under Personal Care, with Foot Care making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Fulton expensive?
Fulton's best seller, The Classic Insole, sells US$48.00 on walkfulton.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check walkfulton.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Fulton have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fulton advertises on Facebook and Instagram and on Google, where its offers often run. Check walkfulton.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Fulton?
Fulton sells on its own website, walkfulton.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Fulton?
Gravity by Benchr records a company based in Demarest, United States, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 35 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fulton doing well?
Yes. Gravity by Benchr estimates about 81,000 visits to walkfulton.com in September 2026, up 10% in a month and up 64% over three months. Fulton ranks #942 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fulton use?
Gravity by Benchr identifies walkfulton.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Fulton spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fulton on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Fulton ranks #942 of 33,626 by estimated traffic. Its closest competitors on the same market are Orange Insoles, PowerStep, Blumaka, Remind Insoles, Shoe Gummi. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fulton.