Brand page · Jewelry · United Kingdom
Wallace Allan: 36.5K visits a month, 18 active Meta ads, Gravity score 515.
Wallace Allan — Wallace Allan is a family-run jewellery business that sells luxury and designer watches, jewellery and giftware. In September 2026 wallaceallan.co.uk drew an estimated 36.5K visits, down 31% on the month before. It ranks #282 of 6,772 Jewelry brands in United Kingdom and holds a 5.0 Trustpilot rating over 1,492 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 265 peers: Jewelry brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wallace Allan is a family-run jewellery business that sells luxury and designer watches, jewellery and giftware.
01 · Traffic
How much traffic Wallace Allan gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wallace Allan drew an estimated 36.5K visits in September 2026, down 31% on the month before and down 6% over three months.
- Worldwide#222,580of 4.5M sites · Top 5%
- In United Kingdom#11,628of 192K sites · Top 10%
- Jewelry, worldwide#5,239of 132,285 brands · Top 5%
- Jewelry, United Kingdom#282of 6,772 brands · Top 5%
36.5K
estimated visits in September
1 mo ▼ −31.2%4 mo ▼ −5.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wallace Allan.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wallace Allan holds 5.0 out of 5 on Trustpilot over 1,492 reviews, 353 of them in the last twelve months: 98% of customers give five stars and 0% one star. That volume places Wallace Allan in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1 %.
Jewelry Store Jewelry Repair Service Watch Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wallace Allan sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Wallace Allan sells on Shopify, 36% of its catalogue in stock. The best seller is Garmin Fenix 8 - 47mm Sapphire AMOLED Graphite & Orange 010-02904-11, at £694.00, followed by Garmin Fenix 7S Pro Sapphire Solar Soft Gold 42mm Watch 010-02776-15 and Garmin Fenix 8 - 51mm Sapphire AMOLED Graphite & Orange 010-02905-11.
#1Garmin Fenix 8 - 47mm Sapphire AMOLED Graphite & Orange 010-02904-11Wallace Allan£694.00In stock
#2Garmin Fenix 7S Pro Sapphire Solar Soft Gold 42mm Watch 010-02776-15Wallace Allan£449.00In stock
#3Garmin Fenix 8 - 51mm Sapphire AMOLED Graphite & Orange 010-02905-11Wallace Allan£769.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Wallace Allan in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 0% of the catalogue
- In stock
- 36%
- Upper price quartile
- US$2,448.62
- Currency
- GBP
04 · Ads
What Wallace Allan is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wallace Allan runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since April 2023 (image, text, video).
October’s birthstone, revealed. Opal💍🎨✨ Opal — a captivating play of colour, light and iridescence, with every stone entirely its own. A tWallace Allan7 Oct 2026video
TI SENTO - Milano Bracelet 2948TUWallace Allan5 Oct 2026image
35mm or 40mm? ⌚️ Two sizes, same Tissot style. Which one would you wear? 👀 #Tissot #TissotWatch #WatchStyle #SwissMade #WallaceAllanWallace Allan29 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Wallace Allanverified
Text ad20 Oct 2026Wallace Allanverified
Image ad20 Oct 2026Wallace Allanverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wallace Allan.
The creators who tag @wallaceallanayr on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wallaceallanayr on Instagram, led by Kris Boyd (123K followers, 8.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKris Boyd@krisboyd.9 · 🇬🇧 GB | Pro sports athletes Creator | 123K | 8.2% | 1 | Tagged @wallaceallanayr |
06 · Competitors according to Gravity
Who Wallace Allan competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wallace Allan among Jewelry brands in United Kingdom. The closest is Salera's, then Keanes Jewellers, Brufords Jewellers, Guvier, Linden Uhren-Bijouterie (JGZ AG), Hovisepät.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Salera'ssalera.com.au | |||||||
| Keanes Jewellerskeanes.ie | |||||||
| Brufords Jewellersbrufords.com | |||||||
| Guvierguvier.com | |||||||
| Linden Uhren-Bijouterie (JGZ AG)uhren-schmuck-online.ch | |||||||
| Hovisepäthovisepat.fi |
07 · Company
The company behind Wallace Allan.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wallace Allan is a company based in United Kingdom, founded in 1873 according to LinkedIn, on a domain registered in September 2000. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1873, per LinkedIn
- Domain registered
- 27 Sept 2000
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wallaceallan.co.uk · Shopify · GBP
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wallace Allan
What people ask Google about Wallace Allan.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wallace Allan a legit company?
According to Gravity by Benchr, Wallace Allan is a brand based in United Kingdom: its website has existed since September 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 3,921 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Wallace Allan reviews
Customers rate Wallace Allan 5.0 out of 5 on Trustpilot over 1,492 reviews, 353 of them in the last twelve months: 98% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wallace Allan known for?
Wallace Allan is a family-run jewellery business that sells luxury and designer watches, jewellery and giftware. Gravity by Benchr classifies it under Jewelry, with Rings making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Wallace Allan cost?
Wallace Allan's best seller, Garmin Fenix 8 - 47mm Sapphire AMOLED Graphite & Orange 010-02904-11, sells £694.00 on wallaceallan.co.uk. 36% of the catalogue is in stock. Gravity does not track prices daily: check wallaceallan.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Wallace Allan discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wallace Allan advertises on Facebook and Instagram and on Google, where its offers often run. Check wallaceallan.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Wallace Allan?
Wallace Allan sells on its own website, wallaceallan.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Wallace Allan?
Gravity by Benchr records a company based in United Kingdom, founded in 1873 according to LinkedIn, on a domain registered in 2000, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wallace Allan doing well?
Not at the moment. Gravity by Benchr estimates about 36,500 visits to wallaceallan.co.uk in September 2026, down 31% in a month and down 6% over three months. Wallace Allan ranks #282 of 6,772 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wallace Allan use?
Gravity by Benchr identifies wallaceallan.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Wallace Allan spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wallace Allan on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United Kingdom?
Among Jewelry brands in United Kingdom in the Gravity by Benchr index, Wallace Allan ranks #282 of 6,772 by estimated traffic. Its closest competitors on the same market are Salera's, Keanes Jewellers, Brufords Jewellers, Guvier, Linden Uhren-Bijouterie (JGZ AG). Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wallace Allan.