Brand page · Linens & Bedding · New Zealand
Wallace Cotton: 54.8K visits a month, 65 active Meta ads, Gravity score 605.
Wallace Cotton — Wallace Cotton is a lifestyle brand that sells cotton bed linen, sleepwear, homeware and daywear crafted from natural and sustainable fabrics in unique designs. In September 2026 wallacecotton.com drew an estimated 54.8K visits, up 12% on the month before. It ranks #5 of 212 Linens & Bedding brands in New Zealand and holds a 4.9 Trustpilot rating over 7,190 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Linens & Bedding brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wallace Cotton is a lifestyle brand that sells cotton bed linen, sleepwear, homeware and daywear crafted from natural and sustainable fabrics in unique designs.
01 · Traffic
How much traffic Wallace Cotton gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wallace Cotton drew an estimated 54.8K visits in September 2026, up 12% on the month before and down 33% over three months.
- Worldwide#157,092of 4.5M sites · Top 5%
- In New Zealand#619of 26.3K sites · Top 5%
- Linens & Bedding, worldwide#791of 24,680 brands · Top 5%
- Linens & Bedding, New Zealand#5of 212 brands · Top 5%
54.8K
estimated visits in September
1 mo ▲ +12.1%4 mo ▼ −32.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wallace Cotton.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wallace Cotton holds 4.9 out of 5 on Trustpilot over 7,190 reviews, 1,562 of them in the last twelve months: 94% of customers give five stars and 1% one star. That volume places Wallace Cotton in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1 %.
Bedding Store Boutique Linens Store Clothing Store Home Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wallace Cotton sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Wallace Cotton sells on Shopify, 88% of its catalogue in stock. The best seller is Heirloom Sheet Set in White, at NZ$199.90–NZ$289.90, followed by Purity Organic Cotton Sheet Set in White and Mattress Protector 45cm Deep.
#1Heirloom Sheet Set in WhiteWallace CottonNZ$199.90–NZ$289.90In stock
#2Purity Organic Cotton Sheet Set in WhiteWallace CottonNZ$189.90–NZ$259.90In stock
#3Mattress Protector 45cm DeepWallace CottonNZ$139.90–NZ$249.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Wallace Cotton in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 26% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$55.97
- Currency
- NZD
04 · Ads
What Wallace Cotton is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wallace Cotton runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since May 2023 (image, text, video).
Downtime Duck Duvet InnerWallace Cotton3 Oct 2026image
Wallace Cotton RosedaleWallace Cotton30 Sept 2026video
Haven Rectangle Cushion CoverWallace Cotton30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Wallace Cottonverified
Text ad21 Oct 2026Wallace Cottonverified
Text ad21 Oct 2026Wallace Cottonverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wallace Cotton.
The creators who tag @wallacecotton on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wallacecotton on Instagram, led by jane joo (84.7K followers, 21.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| jjane joo@imjanejoo · 🇳🇿 NZ | Travel tourism exploration Creator | 84.7K | 21.3% | 1 | Tagged @wallacecotton |
06 · Competitors according to Gravity
Who Wallace Cotton competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wallace Cotton among Linens & Bedding brands in New Zealand. The closest is Bengali, then Arya&Mo, Foxtrot, M.M Linen, handfulofprints.com, Protect-A-Bed® - New Zealand.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bengalibengali.co.nz | |||||||
| Arya&Moaryaandmo.com | |||||||
| Foxtrotfoxtrothome.co.nz | |||||||
| M.M Linenmmlinen.com | |||||||
| handfulofprints.comhandfulofprints.com | |||||||
| Protect-A-Bed® - New Zealandprotectabed.co.nz |
07 · Company
The company behind Wallace Cotton.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wallace Cotton is a company based in Auckland, New Zealand, on a domain registered in March 2007. It employs about 36 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand · Auckland
- Founded
- Data not available
- Domain registered
- 28 Mar 2007
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 36 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wallacecotton.com · Shopify · NZD
- Catalogue
- 593 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wallace Cotton
What people ask Google about Wallace Cotton.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wallace Cotton legit or a scam?
According to Gravity by Benchr, Wallace Cotton is a brand based in Auckland, New Zealand: its website has existed since March 2007, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 36 people on LinkedIn, it has 27,071 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Wallace Cotton reviews
Customers rate Wallace Cotton 4.9 out of 5 on Trustpilot over 7,190 reviews, 1,562 of them in the last twelve months: 94% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wallace Cotton known for?
Wallace Cotton is a lifestyle brand that sells cotton bed linen, sleepwear, homeware and daywear crafted from natural and sustainable fabrics in unique designs. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 32% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Wallace Cotton prices: how much is it?
Wallace Cotton's best seller, Heirloom Sheet Set in White, sells from NZ$199.90 to NZ$289.90 on wallacecotton.com. 88% of the catalogue is in stock. Gravity does not track prices daily: check wallacecotton.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Wallace Cotton have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wallace Cotton advertises on Facebook and Instagram and on Google, where its offers often run. Check wallacecotton.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Wallace Cotton?
Wallace Cotton sells on its own website, wallacecotton.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Wallace Cotton?
Gravity by Benchr records a company based in Auckland, New Zealand, whose domain was registered in 2007, with 36 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wallace Cotton growing?
Not at the moment. Gravity by Benchr estimates about 54,800 visits to wallacecotton.com in September 2026, up 12% in a month and down 33% over three months. Wallace Cotton ranks #5 of 212 Linens & Bedding brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wallace Cotton use?
Gravity by Benchr identifies wallacecotton.com as a Shopify store (standard plan, not Shopify Plus), selling in NZD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Wallace Cotton spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wallace Cotton on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in New Zealand?
Among Linens & Bedding brands in New Zealand in the Gravity by Benchr index, Wallace Cotton ranks #5 of 212 by estimated traffic. Its closest competitors on the same market are Bengali, Arya&Mo, Foxtrot, M.M Linen, handfulofprints.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wallace Cotton.