Brand page · Clothing Accessories · United States
Wallaroo Hat Company: 40.2K visits a month, 21 active Meta ads, Gravity score 572.
Wallaroo Hat Company — Wallaroo Hat Company is a woman-owned business that designs and sells stylish sun protection hats for women, men, and children with UPF ratings of 30+ or 50+ to block UV rays. In September 2026 wallaroohats.com drew an estimated 40.2K visits, down 39% on the month before. It ranks #941 of 34,142 Clothing Accessories brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 843 peers: Clothing Accessories brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wallaroo Hat Company is a woman-owned business that designs and sells stylish sun protection hats for women, men, and children with UPF ratings of 30+ or 50+ to block UV rays.
01 · Traffic
How much traffic Wallaroo Hat Company gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wallaroo Hat Company drew an estimated 40.2K visits in September 2026, down 39% on the month before and down 42% over three months.
- Worldwide#204,852of 4.5M sites · Top 5%
- In United States#64,900of 1.2M sites · Top 10%
- Clothing Accessories, worldwide#2,887of 85,207 brands · Top 5%
- Clothing Accessories, United States#941of 34,142 brands · Top 5%
40.2K
estimated visits in September
1 mo ▼ −39.2%4 mo ▼ −42.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wallaroo Hat Company.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wallaroo Hat Company holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Fashion Accessories Store Clothing Store Headwear Store Sunglasses Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wallaroo Hat Company sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Wallaroo Hat Company sells on Shopify, 99% of its catalogue in stock. The best seller is Victoria, at US$53.00, followed by Victoria Fedora and Petite Victoria.
#1VictoriaWallaroo Hat CompanyUS$53.00In stock
#2Victoria FedoraWallaroo Hat CompanyUS$55.00In stock
#3Petite VictoriaWallaroo Hat CompanyUS$53.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Wallaroo Hat Company in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 90% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$69.00
- Currency
- USD
04 · Ads
What Wallaroo Hat Company is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wallaroo Hat Company runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2024 (image, text, video).
Wallaroo Hat CompanyWallaroo Hat Company7 Oct 2026image
Wallaroo Hat CompanyWallaroo Hat Company7 Oct 2026image
2027 Collection DebutWallaroo Hat Company4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Wallaroo Hat Companyverified
Text ad20 Oct 2026Wallaroo Hat Companyverified
Text ad20 Oct 2026Wallaroo Hat Companyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wallaroo Hat Company.
The creators who tag @wallaroohats on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wallaroohats on Instagram, led by Sil | Flight Attendant insights & Travel Tips (24.5K followers, 10.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSil | Flight Attendant insights & Travel Tips@wingingitwithsil · 🇺🇸 US | Travel tourism exploration Creator | 24.5K | 10.1% | 5 | Tagged @wallaroohats |
06 · Competitors according to Gravity
Who Wallaroo Hat Company competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wallaroo Hat Company among Clothing Accessories brands in United States. The closest is Tenth Street Hats, then Bruno Capelo, Conner Hats, Oddjob® Hats, Turner Hat Company, Hat Heaven.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tenth Street Hatstenthstreethats.com | |||||||
| Bruno Capelobrunocapelo.com | |||||||
| Conner Hatsconnerhats.com | |||||||
| Oddjob® Hatsoddjobhats.com | |||||||
| Turner Hat Companyturnerhat.com | |||||||
| Hat Heavenhatheaven.com |
07 · Company
The company behind Wallaroo Hat Company.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wallaroo Hat Company is a company based in Boulder, United States, founded in 1999 according to LinkedIn, on a domain registered in July 1999. It employs about 19 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Boulder
- Founded
- 1999, per LinkedIn
- Domain registered
- 30 Jul 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 19 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wallaroohats.com · Shopify · USD
- Catalogue
- 136 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wallaroo Hat Company
What people ask Google about Wallaroo Hat Company.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wallaroo Hat Company legit?
According to Gravity by Benchr, Wallaroo Hat Company is a brand based in Boulder, United States: its website has existed since July 1999, it sells on a Shopify store, it employs 19 people on LinkedIn, it has 25,880 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Wallaroo Hat Company sell?
Wallaroo Hat Company is a woman-owned business that designs and sells stylish sun protection hats for women, men, and children with UPF ratings of 30+ or 50+ to block UV rays. Gravity by Benchr classifies it under Clothing Accessories, with Hats making up 95% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Wallaroo Hat Company cost?
Wallaroo Hat Company's best seller, Victoria, sells US$53.00 on wallaroohats.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check wallaroohats.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Wallaroo Hat Company promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Wallaroo Hat Company advertises on Facebook and Instagram and on Google, where its offers often run. Check wallaroohats.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Wallaroo Hat Company?
Wallaroo Hat Company sells on its own website, wallaroohats.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Wallaroo Hat Company?
Gravity by Benchr records a company based in Boulder, United States, founded in 1999 according to LinkedIn, on a domain registered in 1999, with 19 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wallaroo Hat Company growing?
Not at the moment. Gravity by Benchr estimates about 40,200 visits to wallaroohats.com in September 2026, down 39% in a month and down 42% over three months. Wallaroo Hat Company ranks #941 of 34,142 Clothing Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wallaroo Hat Company use?
Gravity by Benchr identifies wallaroohats.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Wallaroo Hat Company spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wallaroo Hat Company on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United States?
Among Clothing Accessories brands in United States in the Gravity by Benchr index, Wallaroo Hat Company ranks #941 of 34,142 by estimated traffic. Its closest competitors on the same market are Tenth Street Hats, Bruno Capelo, Conner Hats, Oddjob® Hats, Turner Hat Company. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wallaroo Hat Company.