Brand page · Decor · United Kingdom
Wallpaper Shop: 72.9K visits a month, 22 active Meta ads, Gravity score 512.
Wallpaper Shop — Wallpaper Shop is a UK-based supplier offering over 3000 wallpaper designs from brands like Laura Ashley and Graham & Brown, featuring various styles, colors, and trends for home decoration. In September 2026 wallpapershop.co.uk drew an estimated 72.9K visits, down 15% on the month before. It ranks #201 of 13,189 Decor brands in United Kingdom and holds a 4.2 Trustpilot rating over 154 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 391 peers: Decor brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wallpaper Shop is a UK-based supplier offering over 3000 wallpaper designs from brands like Laura Ashley and Graham & Brown, featuring various styles, colors, and trends for home decoration.
01 · Traffic
How much traffic Wallpaper Shop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wallpaper Shop drew an estimated 72.9K visits in September 2026, down 15% on the month before and down 4% over three months.
- Worldwide#122,991of 4.5M sites · Top 5%
- In United Kingdom#6,422of 192K sites · Top 5%
- Decor, worldwide#2,397of 185,686 brands · Top 5%
- Decor, United Kingdom#201of 13,189 brands · Top 5%
72.9K
estimated visits in September
1 mo ▼ −15.5%4 mo ▼ −4.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wallpaper Shop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wallpaper Shop holds 4.2 out of 5 on Trustpilot over 154 reviews, 23 of them in the last twelve months: 82% of customers give five stars and 13% one star. That volume places Wallpaper Shop in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Wallpaper Store Decoration and Interior Design Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wallpaper Shop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Wallpaper Shop's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Wallpaper Shop in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Wallpaper Shop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wallpaper Shop runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2022 (image, text, video).
Fine Decor October Salewallpapershop.co.uk7 Oct 2026image
Animal Print Wallpaperwallpapershop.co.uk7 Oct 2026image
New Boutique Wallpaperswallpapershop.co.uk22 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Yes Online Limitedverified
Text ad20 Oct 2026Yes Online Limitedverified
Text ad20 Oct 2026Yes Online Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wallpaper Shop.
The creators who tag @wallpapershop.co.uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Wallpaper Shop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wallpaper Shop among Decor brands in United Kingdom. The closest is Wallpaper from the 70s, then tapety-sklep.com, papelpintadoonline.com, behangloods.nl, bgafotobutikk.no, RugStudio.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Wallpaper from the 70swallpaperfromthe70s.com | |||||||
| tapety-sklep.comtapety-sklep.com | |||||||
| papelpintadoonline.compapelpintadoonline.com | |||||||
| behangloods.nlbehangloods.nl | |||||||
| bgafotobutikk.nobgafotobutikk.no | |||||||
| RugStudiorugstudio.com |
07 · Company
The company behind Wallpaper Shop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wallpaper Shop is a company based in United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in November 2005. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2020, per LinkedIn
- Domain registered
- 10 Nov 2005
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wallpapershop.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wallpaper Shop
What people ask Google about Wallpaper Shop.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wallpaper Shop a legit company?
According to Gravity by Benchr, Wallpaper Shop is a brand based in United Kingdom: its website has existed since November 2005, its Trustpilot profile is claimed by the brand, it employs 8 people on LinkedIn, it has 24,626 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Wallpaper Shop reviews: is it worth it?
Customers rate Wallpaper Shop 4.2 out of 5 on Trustpilot over 154 reviews, 23 of them in the last twelve months: 82% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wallpaper Shop known for?
Wallpaper Shop is a UK-based supplier offering over 3000 wallpaper designs from brands like Laura Ashley and Graham & Brown, featuring various styles, colors, and trends for home decoration. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Wallpaper Shop promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Wallpaper Shop advertises on Facebook and Instagram and on Google, where its offers often run. Check wallpapershop.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Wallpaper Shop?
Gravity by Benchr records a company based in United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in 2005, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wallpaper Shop doing well?
Not at the moment. Gravity by Benchr estimates about 72,900 visits to wallpapershop.co.uk in September 2026, down 15% in a month and down 4% over three months. Wallpaper Shop ranks #201 of 13,189 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Wallpaper Shop's ad budget?
Gravity by Benchr does not publish a spend figure for Wallpaper Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, Wallpaper Shop ranks #201 of 13,189 by estimated traffic. Its closest competitors on the same market are Wallpaper from the 70s, tapety-sklep.com, papelpintadoonline.com, behangloods.nl, bgafotobutikk.no. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wallpaper Shop.