Brand page · Kitchen & Dining · United States
Walmart: 551.3M visits a month, 4,308 active Meta ads.
Walmart — Walmart is a U.S. discount retailer that offers various products and services including pickup, delivery, and Walmart+ subscriptions for free shipping and savings. In September 2026 walmart.com drew an estimated 551.3M visits, down 5% on the month before. It ranks #1 of 25,135 Kitchen & Dining brands in United States and holds a 1.6 Trustpilot rating over 13,091 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Walmart is a U.S. discount retailer that offers various products and services including pickup, delivery, and Walmart+ subscriptions for free shipping and savings.
01 · Traffic
How much traffic Walmart gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Walmart drew an estimated 551.3M visits in September 2026, down 5% on the month before and up 2% over three months.
- Worldwide#46of 4.5M sites · Top 1%
- In United States#35of 1.2M sites · Top 1%
- Kitchen & Dining, worldwide#1of 145,612 brands · Top 1%
- Kitchen & Dining, United States#1of 25,135 brands · Top 1%
551.3M
estimated visits in September
1 mo ▼ −5.2%4 mo ▲ +2.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Walmart.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Walmart holds 1.6 out of 5 on Trustpilot over 13,091 reviews, 1,669 of them in the last twelve months: 9% of customers give five stars and 78% one star. That volume places Walmart in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Electronics Store Online Marketplace
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Walmart sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Walmart's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Walmart in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Walmart is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Walmart runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2023 (image, text, video).
New, now & timelessWalmart14 Oct 2026image
Daily Barrier CareWalmart14 Oct 2026image
Schedule an RSV VaccineWalmart14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Reynolds Consumer Products LLCverified
Image ad20 Oct 2026Wal-Mart Stores, Incverified
Text ad20 Oct 2026GlaxoSmithKline LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Walmart.
The creators who tag @walmart on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @walmart on Instagram, led by MaLoni Doty (151K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMaLoni Doty@our_sweet_haven · 🇺🇸 US | Decoration garden diy Creator | 151K | 0.1% | 26 | Tagged @walmart |
06 · Competitors according to Gravity
Who Walmart competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Walmart among Kitchen & Dining brands in United States. The closest is walmart.com.gt, then Walmart Mexico, lider.cl, Sams.com.mx, walmart.co.cr, kmart.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| walmart.com.gtwalmart.com.gt | |||||||
| Walmart Mexicowalmartmexico.com | |||||||
| lider.cllider.cl | |||||||
| Sams.com.mxsams.com.mx | |||||||
| walmart.co.crwalmart.co.cr | |||||||
| kmart.comkmart.com |
07 · Company
The company behind Walmart.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Walmart is a company based in United States, founded in 1962 according to LinkedIn, on a domain registered in February 1995. It employs about 16 people, is listed at ipo stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1962, per LinkedIn
- Domain registered
- 23 Feb 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 16 on LinkedIn
- Funding stage
- Ipo · last deal: post ipo debt
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- walmart.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Walmart
What people ask Google about Walmart.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Walmart legit?
According to Gravity by Benchr, Walmart is a brand based in United States: its website has existed since February 1995, it employs 16 people on LinkedIn, it has 4,045,012 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Walmart reviews: is it worth it?
Customers rate Walmart 1.6 out of 5 on Trustpilot over 13,091 reviews, 1,669 of them in the last twelve months: 9% give five stars, 78% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Walmart?
Walmart is a U.S. discount retailer that offers various products and services including pickup, delivery, and Walmart+ subscriptions for free shipping and savings. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Does Walmart have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Walmart advertises on Facebook and Instagram and on Google, where its offers often run. Check walmart.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Walmart?
Gravity by Benchr records a company based in United States, founded in 1962 according to LinkedIn, on a domain registered in 1995, with 16 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Walmart growing?
Yes. Gravity by Benchr estimates about 551,340,200 visits to walmart.com in September 2026, down 5% in a month and up 2% over three months. Walmart ranks #1 of 25,135 Kitchen & Dining brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Walmart's ad budget?
Gravity by Benchr does not publish a spend figure for Walmart on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United States?
Among Kitchen & Dining brands in United States in the Gravity by Benchr index, Walmart ranks #1 of 25,135 by estimated traffic. Its closest competitors on the same market are walmart.com.gt, Walmart Mexico, lider.cl, Sams.com.mx, walmart.co.cr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Walmart.