Brand page · Lawn & Garden · United Kingdom

Waltons Top 1% worldwide Top 5% in United Kingdom Top 1% in Lawn & Garden Top 1% in Lawn & Garden in United Kingdom
waltons.co.uk·🇬🇧 Nottinghamshire, United Kingdom· Shopify·Since 1997

Waltons: 254K visits a month, 30 active Meta ads, Gravity score 540.

Waltons — Waltons is a British manufacturer and retailer of garden buildings including sheds, log cabins, garden rooms, summerhouses, saunas, greenhouses, and outdoor toys. In September 2026 waltons.co.uk drew an estimated 254K visits, up 13% on the month before. It ranks #9 of 1,437 Lawn & Garden brands in United Kingdom and holds a 4.0 Trustpilot rating over 13,736 reviews.

waltons.co.uk@waltons_garden 26.3KYouTube 2.9KFacebookLinkedIn 167Trustpilot 4.0Meta Ad Library 30

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
254K
+13% vs. August 2026
Instagram followers
26.3K
1,876 posts · @waltons_garden
Trustpilot
4.0
13,736 reviews · 1,285 in 12 months
Meta ads
30
active · on Google since 2022
Products
99%
in stock · 171 collections
Rank in United Kingdom
#9
of 1,437 in Lawn & Garden
LinkedIn
167
followers · 4 employees
Earned media value
€1.5k
per month, Instagram

Gravity score

540/ 1000 · 10 of 10 indicators rated
Brand Power434
Momentum634
Performance551

Percentiles within 24 peers: Lawn & Garden brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Waltons is a British manufacturer and retailer of garden buildings including sheds, log cabins, garden rooms, summerhouses, saunas, greenhouses, and outdoor toys.

01 · Traffic

How much traffic Waltons gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Waltons drew an estimated 254K visits in September 2026, up 13% on the month before and down 7% over three months.

  • Worldwide#42,866of 4.5M sites · Top 1%
  • In United Kingdom#2,158of 192K sites · Top 5%
  • Lawn & Garden, worldwide#150of 52,482 brands · Top 1%
  • Lawn & Garden, United Kingdom#9of 1,437 brands · Top 1%
Monthly visitssource Sept 2026

254K

estimated visits in September

1 mo ▲ +12.6%4 mo ▼ −6.5%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Waltons.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Waltons holds 4.0 out of 5 on Trustpilot over 13,736 reviews, 1,285 of them in the last twelve months: 54% of customers give five stars and 11% one star. That volume places Waltons in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.

Trustpilotclaimed page · read 21 Oct 2026
4.0TrustScore · 13,736 reviews · 1,285 in 12 months
Top 5% review volumeTop 40% rating quality
5 ★54%
4 ★16%
3 ★10%
2 ★8%
1 ★11%

Garden Building Supplier Garden Center

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Waltons sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Waltons sells on Shopify, 99% of its catalogue in stock. The best seller is Free! Timco Weatherproof Security Padlock, at £9.99, followed by Butyl Roofing Felt Sealant and Additional Floor Support - Complete Kit.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Outdoor Living7%
Swing Sets & Playsets7%
Saunas1%
Gardening1%

Share of the catalogue by product family.

Activity mixdominant: Lawn & Garden
Lawn & Garden80%
Outdoor Play Equipment10%
Building Materials3%
Pool & Spa2%
Building Consumables1%

The dominant category places Waltons in its comparison group.

Prices and ratingsstore data
Average rating
4.74 / 5
Rated products
6% of the catalogue
In stock
99%
Upper price quartile
US$960.90
Currency
GBP

05 · Influencers

Who talks about Waltons.

The creators who tag @waltons_garden on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @waltons_garden on Instagram, led by Laura - Plants (10.9K followers, 1.1% engagement).

Influencersaccounts tagging @waltons_garden · Instagram
AccountProfileFollowersEngagementTagsRelationship
LLaura - Plants@thosepositiveplants · 🇬🇧 GBDecoration garden diy Creator10.9K1.1%1Tagged @waltons_garden
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Waltons competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Waltons among Lawn & Garden brands in United Kingdom. The closest is Garden Buildings Direct, then BillyOh, tigersheds.com, buyshedsdirect.co.uk, Dunster House, Quick-garden.co.uk.

CompetitorsLawn & Garden · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Garden Buildings Directgardenbuildingsdirect.co.uk
BillyOhbillyoh.com
tigersheds.comtigersheds.com
buyshedsdirect.co.ukbuyshedsdirect.co.uk
Dunster Housedunsterhouse.co.uk
Quick-garden.co.ukquick-garden.co.uk
Competitors Gravity finds for Waltons. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Waltons with Garden Buildings Direct

07 · Company

The company behind Waltons.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Waltons is a company based in Nottinghamshire, United Kingdom, founded in 1878 according to LinkedIn, on a domain registered in June 1997. It employs about 4 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · Nottinghamshire
Founded
1878, per LinkedIn
Domain registered
24 Jun 1997
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
4 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
waltons.co.uk · Shopify · GBP
Catalogue
171 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Waltons

What people ask Google about Waltons.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Waltons a legit company?

According to Gravity by Benchr, Waltons is a brand based in Nottinghamshire, United Kingdom: its website has existed since June 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 26,276 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Waltons reviews

Customers rate Waltons 4.0 out of 5 on Trustpilot over 13,736 reviews, 1,285 of them in the last twelve months: 54% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Waltons sell?

Waltons is a British manufacturer and retailer of garden buildings including sheds, log cabins, garden rooms, summerhouses, saunas, greenhouses, and outdoor toys. Gravity by Benchr classifies it under Lawn & Garden, with Outdoor Living making up 7% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Waltons expensive?

Waltons' best seller, Free! Timco Weatherproof Security Padlock, sells £9.99 on waltons.co.uk. 99% of the catalogue is in stock. Gravity does not track prices daily: check waltons.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Waltons have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Waltons advertises on Facebook and Instagram and on Google, where its offers often run. Check waltons.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Waltons?

Waltons sells on its own website, waltons.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Waltons?

Gravity by Benchr records a company based in Nottinghamshire, United Kingdom, founded in 1878 according to LinkedIn, on a domain registered in 1997, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Waltons growing?

Not at the moment. Gravity by Benchr estimates about 254,000 visits to waltons.co.uk in September 2026, up 13% in a month and down 7% over three months. Waltons ranks #9 of 1,437 Lawn & Garden brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Waltons use?

Gravity by Benchr identifies waltons.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Waltons' ad budget?

Gravity by Benchr does not publish a spend figure for Waltons on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Lawn & Garden brands in United Kingdom?

Among Lawn & Garden brands in United Kingdom in the Gravity by Benchr index, Waltons ranks #9 of 1,437 by estimated traffic. Its closest competitors on the same market are Garden Buildings Direct, BillyOh, tigersheds.com, buyshedsdirect.co.uk, Dunster House. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Waltons.