Brand page · Office Instruments · South Africa
Waltons: 184K visits a month, 1 active Meta ads.
Waltons — Waltons is a South African retailer of stationery, office supplies, school supplies, office furniture, and ink and toner. In September 2026 waltons.co.za drew an estimated 184K visits, up 7% on the month before. It ranks #1 of 20 Office Instruments brands in South Africa and holds a 4.3 Trustpilot rating over 1,525 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Waltons is a South African retailer of stationery, office supplies, school supplies, office furniture, and ink and toner.
01 · Traffic
How much traffic Waltons gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Waltons drew an estimated 184K visits in September 2026, up 7% on the month before and up 32% over three months.
- Worldwide#56,225of 4.5M sites · Top 5%
- In South Africa#322of 33.7K sites · Top 1%
- Office Instruments, worldwide#53of 5,820 brands · Top 1%
- Office Instruments, South Africa#1of 20 brands · Top 5%
184K
estimated visits in September
1 mo ▲ +7.3%4 mo ▲ +31.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Waltons.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Waltons holds 4.3 out of 5 on Trustpilot over 1,525 reviews, 1,106 of them in the last twelve months: 71% of customers give five stars and 13% one star. That volume places Waltons in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Pen Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Waltons sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Waltons's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Waltons in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Waltons is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Waltons runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since November 2024 (image, text, video).
Back To SchoolWaltons South Africa5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Bidvest Waltonsverified
Image ad20 Oct 2026Bidvest Waltonsverified
Text ad20 Oct 2026Bidvest Waltonsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Waltons.
The creators who tag @waltonssouthafrica on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @waltonssouthafrica on Instagram, led by Keegan Gordon (2.3M followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKeegan Gordon@bigmankg_ · 🇿🇦 ZA | Humor memes comedy Creator | 2.3M | 1.1% | 4 | Tagged @waltonssouthafrica |
06 · Competitors according to Gravity
Who Waltons competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Waltons among Office Instruments brands in South Africa. The closest is staples.co.uk, then officeworks.com.au, OfficeSupply, odpbusiness.com, officedepot.fr, jpg.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| staples.co.ukstaples.co.uk | |||||||
| officeworks.com.auofficeworks.com.au | |||||||
| OfficeSupplyofficesupply.com | |||||||
| odpbusiness.comodpbusiness.com | |||||||
| officedepot.frofficedepot.fr | |||||||
| jpg.frjpg.fr |
07 · Company
The company behind Waltons.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Waltons is a company based in South Africa, founded in 1949 according to LinkedIn. It employs about 804 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- 🇿🇦 South Africa
- Founded
- 1949, per LinkedIn
- Domain registered
- Data not available
- Share capital
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- Status
- Data not available
- President
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- Activity code
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- Employees
- 804 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
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- VC-backed
- Data not available
- Own store
- waltons.co.za
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Waltons
What people ask Google about Waltons.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Waltons legit?
According to Gravity by Benchr, Waltons is a brand based in South Africa: its Trustpilot profile is claimed by the brand, it employs 804 people on LinkedIn, it has 12,139 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Waltons reviews: is it worth it?
Customers rate Waltons 4.3 out of 5 on Trustpilot over 1,525 reviews, 1,106 of them in the last twelve months: 71% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Waltons sell?
Waltons is a South African retailer of stationery, office supplies, school supplies, office furniture, and ink and toner. Gravity by Benchr classifies it under Office Instruments. Source: Gravity by Benchr product classification.
Is there a Waltons discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Waltons advertises on Facebook and Instagram and on Google, where its offers often run. Check waltons.co.za for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Waltons?
Gravity by Benchr records a company based in South Africa, founded in 1949 according to LinkedIn, with 804 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Waltons doing well?
Yes. Gravity by Benchr estimates about 183,800 visits to waltons.co.za in September 2026, up 7% in a month and up 32% over three months. Waltons ranks #1 of 20 Office Instruments brands in South Africa in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Waltons' ad budget?
Gravity by Benchr does not publish a spend figure for Waltons on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Office Instruments brands in South Africa?
Among Office Instruments brands in South Africa in the Gravity by Benchr index, Waltons ranks #1 of 20 by estimated traffic. Its closest competitors on the same market are staples.co.uk, officeworks.com.au, OfficeSupply, odpbusiness.com, officedepot.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Waltons.