Brand page · Handbags, Wallets & Cases · Netherlands
WANDLER: 37.4K visits a month, 24 active Meta ads, Gravity score 620.
WANDLER — Wandler is a luxury brand focused on craftsmanship and leather expertise, combining crisp femininity with intelligent color use while maintaining Dutch DNA. In September 2026 wandler.com drew an estimated 37.4K visits, up 71% on the month before. It ranks #217 of 6,027 Handbags, Wallets & Cases brands in Netherlands.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 19 peers: Handbags, Wallets & Cases brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wandler is a luxury brand focused on craftsmanship and leather expertise, combining crisp femininity with intelligent color use while maintaining Dutch DNA.
01 · Traffic
How much traffic WANDLER gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
WANDLER drew an estimated 37.4K visits in September 2026, up 71% on the month before and up 22% over three months.
- Worldwide#217,938of 4.5M sites · Top 5%
- In United States#68,723of 1.2M sites · Top 10%
- Handbags, Wallets & Cases, worldwide#1,450of 28,870 brands · Top 10%
- Handbags, Wallets & Cases, United States#217of 6,027 brands · Top 5%
37.4K
estimated visits in September
1 mo ▲ +70.9%4 mo ▲ +22.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about WANDLER.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
WANDLER holds 2.4 out of 5 on Trustpilot over 8 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 88% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What WANDLER sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
WANDLER sells on Shopify, 99% of its catalogue in stock. The best seller is Penelope Slouch Bag - Acai Crust, at €495.00, followed by Penelope Slouch Bag - Black Crust and Penelope Slouch Bag - Coffee Crust.
#1Penelope Slouch Bag - Acai CrustWANDLER€495.00In stock
#2Penelope Slouch Bag - Black CrustWANDLER€495.00In stock
#3Penelope Slouch Bag - Coffee CrustWANDLER€495.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places WANDLER in its comparison group.
- Average rating
- 4.93 / 5
- Rated products
- 7% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$890.43
- Currency
- EUR
04 · Ads
What WANDLER is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
WANDLER runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2023 (image, text, video).
Sculptural by DesignWandler8 Oct 2026video
Wandler, as seen on.Wandler8 Oct 2026video
The Penelope Slouch in GlazeWandler7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Wandler Holding BVverified
Text ad20 Oct 2026Wandler Holding BVverified
Text ad20 Oct 2026Wandler Holding BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about WANDLER.
The creators who tag @wandler on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wandler on Instagram, led by Salon Heleen Hulsmann (27.8K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSalon Heleen Hulsmann@salonheleenhulsmann · 🇳🇱 NL | Fashion style luxury Creator | 27.8K | 0.2% | 3 | Tagged @wandler |
06 · Competitors according to Gravity
Who WANDLER competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for WANDLER among Handbags, Wallets & Cases brands in Netherlands. The closest is Millia Studio, then Maeden, Ariadne's, DESTAAL, SMAAꓘ, scelleofficial.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Millia Studiomilliastudio.com | |||||||
| Maedenmaeden.nl | |||||||
| Ariadne'sariadves.nl | |||||||
| DESTAALdestaal.com | |||||||
| SMAAꓘsmaakamsterdam.com | |||||||
| scelleofficial.comscelleofficial.com |
07 · Company
The company behind WANDLER.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
WANDLER is a company based in AMSTERDAM, Netherlands, founded in 2017 according to LinkedIn, on a domain registered in June 2001. It employs about 16 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · AMSTERDAM
- Founded
- 2017, per LinkedIn
- Domain registered
- 2 Jun 2001
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 16 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wandler.com · Shopify · EUR
- Catalogue
- 190 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about WANDLER
What people ask Google about WANDLER.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is WANDLER a legit company?
According to Gravity by Benchr, WANDLER is a brand based in AMSTERDAM, Netherlands: its website has existed since June 2001, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 16 people on LinkedIn, it has 169,269 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does WANDLER sell?
Wandler is a luxury brand focused on craftsmanship and leather expertise, combining crisp femininity with intelligent color use while maintaining Dutch DNA. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Handbags making up 77% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does WANDLER cost?
WANDLER's best seller, Penelope Slouch Bag - Acai Crust, sells €495.00 on wandler.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check wandler.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
WANDLER promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: WANDLER advertises on Facebook and Instagram and on Google, where its offers often run. Check wandler.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy WANDLER?
WANDLER sells on its own website, wandler.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind WANDLER?
Gravity by Benchr records a company based in AMSTERDAM, Netherlands, founded in 2017 according to LinkedIn, on a domain registered in 2001, with 16 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is WANDLER growing?
Yes. Gravity by Benchr estimates about 37,400 visits to wandler.com in September 2026, up 71% in a month and up 22% over three months. WANDLER ranks #217 of 6,027 Handbags, Wallets & Cases brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does WANDLER use?
Gravity by Benchr identifies wandler.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is WANDLER's ad budget?
Gravity by Benchr does not publish a spend figure for WANDLER on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in Netherlands?
Among Handbags, Wallets & Cases brands in Netherlands in the Gravity by Benchr index, WANDLER ranks #217 of 6,027 by estimated traffic. Its closest competitors on the same market are Millia Studio, Maeden, Ariadne's, DESTAAL, SMAAꓘ. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with WANDLER.