Brand page · Kitchen & Dining · Belgium
Wara: 32.6K visits a month, 8 active Meta ads, Gravity score 520.
Wara — Wara is a Belgian home and living retail company with multiple stores in Genk, offering a comprehensive shopping experience across four main categories: electronics, home decor, kitchens and bathrooms, and DIY products. In September 2026 wara.be drew an estimated 32.6K visits, down 31% on the month before. It ranks #18 of 439 Kitchen & Dining brands in Belgium.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 13 peers: Kitchen & Dining brands in Belgium with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wara is a Belgian home and living retail company with multiple stores in Genk, offering a comprehensive shopping experience across four main categories: electronics, home decor, kitchens and bathrooms, and DIY products.
01 · Traffic
How much traffic Wara gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wara drew an estimated 32.6K visits in September 2026, down 31% on the month before and up 1% over three months.
- Worldwide#245,053of 4.5M sites · Top 10%
- In Belgium#1,343of 36.5K sites · Top 5%
- Kitchen & Dining, worldwide#6,641of 145,612 brands · Top 5%
- Kitchen & Dining, Belgium#18of 439 brands · Top 5%
32.6K
estimated visits in September
1 mo ▼ −30.8%4 mo ▲ +1.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wara.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wara holds 3.4 out of 5 on Trustpilot over 4 reviews, 3 of them in the last twelve months: 50% of customers give five stars and 0% one star.
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Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wara sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Wara's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Wara in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Wara is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wara runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since July 2026 (image, text, video).
Deze maand is het WARA Woonmaand. ✨ Op zaterdag 10 oktober zetten we keukens & badkamers centraal met uitzonderlijke acties. Ontdek 50% koWara6 Oct 2026video
WaraWara5 Oct 2026image
Qonos: Kwaliteit Voor Toffe PrijsWara4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Waraverified
Text ad20 Oct 2026Waraverified
Text ad20 Oct 2026Waraverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wara.
The creators who tag @wara.be on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Wara competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wara among Kitchen & Dining brands in Belgium. The closest is Aming アミング公式オンラインショップ, then Mis Petates, Lojas G, movi.bg, Sporty's Preferred Living, Amager Isenkram.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Aming アミング公式オンラインショップaming.co.jp | |||||||
| Mis Petatesmispetates.com | |||||||
| Lojas Glojasg.com.br | |||||||
| movi.bgmovi.bg | |||||||
| Sporty's Preferred Livingpreferredliving.com | |||||||
| Amager Isenkramamagerisenkram.dk |
07 · Company
The company behind Wara.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wara is a company based in Belgium, founded in 1958 according to LinkedIn. It employs about 183 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇧🇪 Belgium
- Founded
- 1958, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 183 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wara.be
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wara
What people ask Google about Wara.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wara legit?
According to Gravity by Benchr, Wara is a brand based in Belgium: it employs 183 people on LinkedIn, it has 3,916 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Wara sell?
Wara is a Belgian home and living retail company with multiple stores in Genk, offering a comprehensive shopping experience across four main categories: electronics, home decor, kitchens and bathrooms, and DIY products. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Does Wara have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wara advertises on Facebook and Instagram and on Google, where its offers often run. Check wara.be for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Wara?
Gravity by Benchr records a company based in Belgium, founded in 1958 according to LinkedIn, with 183 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wara doing well?
Yes. Gravity by Benchr estimates about 32,600 visits to wara.be in September 2026, down 31% in a month and up 1% over three months. Wara ranks #18 of 439 Kitchen & Dining brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Wara's ad budget?
Gravity by Benchr does not publish a spend figure for Wara on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Belgium?
Among Kitchen & Dining brands in Belgium in the Gravity by Benchr index, Wara ranks #18 of 439 by estimated traffic. Its closest competitors on the same market are Aming アミング公式オンラインショップ, Mis Petates, Lojas G, movi.bg, Sporty's Preferred Living. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wara.