Brand page · Personal Care · United States
Warby Parker: 5.1M visits a month, 221 active Meta ads, Gravity score 551.
Warby Parker — Shop affordable, high-quality glasses, sunglasses, and contacts at Warby Parker. Frames starting at $95, including prescription lenses. In September 2026 warbyparker.com drew an estimated 5.1M visits, down 2% on the month before. It ranks #2 of 33,626 Personal Care brands in United States and holds a 1.5 Trustpilot rating over 292 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 68 peers: Personal Care brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Shop affordable, high-quality glasses, sunglasses, and contacts at Warby Parker. Frames starting at $95, including prescription lenses.
01 · Traffic
How much traffic Warby Parker gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Warby Parker drew an estimated 5.1M visits in September 2026, down 2% on the month before and down 4% over three months.
- Worldwide#3,878of 4.5M sites · Top 1%
- In United States#1,337of 1.2M sites · Top 1%
- Personal Care, worldwide#100of 215,119 brands · Top 1%
- Personal Care, United States#2of 33,626 brands · Top 1%
5.1M
estimated visits in September
1 mo ▼ −2.2%4 mo ▼ −4.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Warby Parker.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Warby Parker holds 1.5 out of 5 on Trustpilot over 292 reviews, 103 of them in the last twelve months: 16% of customers give five stars and 63% one star. That volume places Warby Parker in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Glasses Store Sunglasses Store Optician Eye Care Center
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Warby Parker sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Warby Parker's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Warby Parker in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Warby Parker is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Warby Parker runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Free shipping, free returnsWarby Parker14 Oct 2026image
Free shipping, free returnsWarby Parker14 Oct 2026image
What’s trending right nowWarby Parker14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Warby Parker Inc.verified
Text ad20 Oct 2026Warby Parker Inc.verified
Text ad20 Oct 2026Warby Parker Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Warby Parker.
The creators who tag @warbyparker on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @warbyparker on Instagram, led by Neil Blumenthal (20K followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNeil Blumenthal@neilblumenthal · 🇺🇸 US | Entrepreneurship startups Creator | 20K | 1.5% | 10 | Tagged @warbyparker |
06 · Competitors according to Gravity
Who Warby Parker competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Warby Parker among Personal Care brands in United States. The closest is Lenskart, then smartbuyglasses.co.uk, eyebuydirect.com, owndays.com, framesdirect.com, Titan Eye+.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lenskartlenskart.sg | |||||||
| smartbuyglasses.co.uksmartbuyglasses.co.uk | |||||||
| eyebuydirect.comeyebuydirect.com | |||||||
| owndays.comowndays.com | |||||||
| framesdirect.comframesdirect.com | |||||||
| Titan Eye+titaneyeplus.com |
07 · Company
The company behind Warby Parker.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Warby Parker is a company based in United States, founded in 2010 according to LinkedIn, on a domain registered in July 2009. It employs about 2,869 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 2010, per LinkedIn
- Domain registered
- 10 Jul 2009
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,869 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- warbyparker.com · Wordpress
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Warby Parker
What people ask Google about Warby Parker.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Warby Parker legit?
According to Gravity by Benchr, Warby Parker is a brand based in United States: its website has existed since July 2009, it sells on a Wordpress store, it employs 2,869 people on LinkedIn, it has 609,491 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Warby Parker?
Customers rate Warby Parker 1.5 out of 5 on Trustpilot over 292 reviews, 103 of them in the last twelve months: 16% give five stars, 63% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Warby Parker known for?
Shop affordable, high-quality glasses, sunglasses, and contacts at Warby Parker. Frames starting at $95, including prescription lenses. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Warby Parker promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Warby Parker advertises on Facebook and Instagram and on Google, where its offers often run. Check warbyparker.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Warby Parker?
Warby Parker sells on its own website, warbyparker.com, a Wordpress store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Warby Parker?
Gravity by Benchr records a company based in United States, founded in 2010 according to LinkedIn, on a domain registered in 2009, with 2,869 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Warby Parker growing?
Not at the moment. Gravity by Benchr estimates about 5,065,600 visits to warbyparker.com in September 2026, down 2% in a month and down 4% over three months. Warby Parker ranks #2 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Warby Parker use?
Gravity by Benchr identifies warbyparker.com as a Wordpress store. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Warby Parker spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Warby Parker on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Warby Parker ranks #2 of 33,626 by estimated traffic. Its closest competitors on the same market are Lenskart, smartbuyglasses.co.uk, eyebuydirect.com, owndays.com, framesdirect.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Warby Parker.