Brand page · Cabinets & Storage · Netherlands
Wastoren: 33.9K visits a month, 202 active Meta ads, Gravity score 639.
Wastoren — Wastoren® is a Dutch family business that designs and sells modular washing machine cabinets for laundry rooms, bathrooms, and utility spaces. The company offers patented, TÜV-certified cabinet systems that allow users to wash at height without bending down. In September 2026 wastoren.nl drew an estimated 33.9K visits, up 56% on the month before. It ranks #15 of 126 Cabinets & Storage brands in Netherlands and holds a 3.7 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 12 peers: Cabinets & Storage brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wastoren® is a Dutch family business that designs and sells modular washing machine cabinets for laundry rooms, bathrooms, and utility spaces. The company offers patented, TÜV-certified cabinet systems that allow users to wash at height without bending down.
01 · Traffic
How much traffic Wastoren gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wastoren drew an estimated 33.9K visits in September 2026, up 56% on the month before and up 134% over three months.
- Worldwide#236,934of 4.5M sites · Top 10%
- In Netherlands#3,411of 78.6K sites · Top 5%
- Cabinets & Storage, worldwide#622of 12,243 brands · Top 10%
- Cabinets & Storage, Netherlands#15of 126 brands · Top 20%
33.9K
estimated visits in September
1 mo ▲ +55.9%4 mo ▲ +133.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wastoren.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wastoren holds 3.7 out of 5 on Trustpilot over 10 reviews, 6 of them in the last twelve months: 50% of customers give five stars and 10% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wastoren sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Wastoren's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Wastoren in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Wastoren is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wastoren runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Nooit meer bukkend de was doenWastoren8 Oct 2026video
Transformeer jouw wasruimte!Wastoren7 Oct 2026video
Ontwerp je eigen wasmachine kast naar wensWastoren7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Verburg Agenturen B.V.verified
Text ad21 Oct 2026Verburg Agenturen B.V.verified
Image ad21 Oct 2026Verburg Agenturen B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wastoren.
The creators who tag @wastoren on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wastoren on Instagram, led by 𝐍𝐚𝐭𝐚𝐬𝐡𝐚 𝐁𝐢𝐣𝐥𝐞𝐯𝐞𝐥𝐝 (11.7K followers, 2.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝐍𝐚𝐭𝐚𝐬𝐡𝐚 𝐁𝐢𝐣𝐥𝐞𝐯𝐞𝐥𝐝@natashabijleveld · 🇳🇱 NL | Decoration garden diy Creator | 11.7K | 2.9% | 2 | Tagged @wastoren |
06 · Competitors according to Gravity
Who Wastoren competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wastoren among Cabinets & Storage brands in Netherlands. The closest is Kvänum kök, then The Kitchen Depot, celebert.dk, Arrital, mueblesbaratos.com.es, Vordingborg Køkkenet.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kvänum kökkvanum.com | |||||||
| The Kitchen Depotthekitchendepot.co.uk | |||||||
| celebert.dkcelebert.dk | |||||||
| Arritalarrital.it | |||||||
| mueblesbaratos.com.esmueblesbaratos.com.es | |||||||
| Vordingborg Køkkenetvordingborg.com |
07 · Company
The company behind Wastoren.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wastoren is a company based in Netherlands, founded in 2017 according to LinkedIn, on a domain registered in December 2016. It employs about 27 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2017, per LinkedIn
- Domain registered
- 6 Dec 2016
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 27 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wastoren.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wastoren
What people ask Google about Wastoren.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wastoren a legit company?
According to Gravity by Benchr, Wastoren is a brand based in Netherlands: its website has existed since December 2016, its Trustpilot profile is claimed by the brand, it employs 27 people on LinkedIn, it has 33,163 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Wastoren reviews
Customers rate Wastoren 3.7 out of 5 on Trustpilot over 10 reviews, 6 of them in the last twelve months: 50% give five stars, 10% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wastoren?
Wastoren® is a Dutch family business that designs and sells modular washing machine cabinets for laundry rooms, bathrooms, and utility spaces. The company offers patented, TÜV-certified cabinet systems that allow users to wash at height without bending down. Gravity by Benchr classifies it under Cabinets & Storage. Source: Gravity by Benchr product classification.
Wastoren promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Wastoren advertises on Facebook and Instagram and on Google, where its offers often run. Check wastoren.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Wastoren?
Gravity by Benchr records a company based in Netherlands, founded in 2017 according to LinkedIn, on a domain registered in 2016, with 27 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wastoren growing?
Yes. Gravity by Benchr estimates about 33,900 visits to wastoren.nl in September 2026, up 56% in a month and up 134% over three months. Wastoren ranks #15 of 126 Cabinets & Storage brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Wastoren's ad budget?
Gravity by Benchr does not publish a spend figure for Wastoren on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Cabinets & Storage brands in Netherlands?
Among Cabinets & Storage brands in Netherlands in the Gravity by Benchr index, Wastoren ranks #15 of 126 by estimated traffic. Its closest competitors on the same market are Kvänum kök, The Kitchen Depot, celebert.dk, Arrital, mueblesbaratos.com.es. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wastoren.