Brand page · Jewelry · United Kingdom
Watch and Strap Co: 44.7K visits a month, 53 active Meta ads, Gravity score 681.
Watch and Strap Co — Watch and Strap Co produces premium handcrafted watch straps and accessories using materials like full grain leather, suede, and sailcloth. In September 2026 watchandstrap.co.uk drew an estimated 44.7K visits, up 16% on the month before. It ranks #235 of 6,772 Jewelry brands in United Kingdom and holds a 4.7 Trustpilot rating over 1,820 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 265 peers: Jewelry brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Watch and Strap Co produces premium handcrafted watch straps and accessories using materials like full grain leather, suede, and sailcloth.
01 · Traffic
How much traffic Watch and Strap Co gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Watch and Strap Co drew an estimated 44.7K visits in September 2026, up 16% on the month before and up 1% over three months.
- Worldwide#187,216of 4.5M sites · Top 5%
- In United Kingdom#9,830of 192K sites · Top 10%
- Jewelry, worldwide#4,330of 132,285 brands · Top 5%
- Jewelry, United Kingdom#235of 6,772 brands · Top 5%
44.7K
estimated visits in September
1 mo ▲ +15.7%4 mo ▲ +0.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Watch and Strap Co.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Watch and Strap Co holds 4.7 out of 5 on Trustpilot over 1,820 reviews, 652 of them in the last twelve months: 88% of customers give five stars and 3% one star. That volume places Watch and Strap Co in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Watch Store Leather Goods Store Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Watch and Strap Co sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Watch and Strap Co sells on Shopify, 95% of its catalogue in stock. The best seller is The Rome: Copper Brown Italian Full Grain Leather Watch Strap, at £34.99–£42.99, followed by Stainless Steel Spring Bar Removal Tool and The Berlin: Cracked Burgundy Padded Leather Watch Strap.
#1The Rome: Copper Brown Italian Full Grain Leather Watch StrapWatch and Strap Co£34.99–£42.99In stock
#2Stainless Steel Spring Bar Removal ToolWatch and Strap Co£3.00In stock
#3The Berlin: Cracked Burgundy Padded Leather Watch StrapWatch and Strap Co£30.99–£38.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Watch and Strap Co in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 45% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$47.64
- Currency
- GBP
04 · Ads
What Watch and Strap Co is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Watch and Strap Co runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2024 (image, text, video).
Buy 4 Get 20% OFFWatch and Strap1 Oct 2026image
1 Year WarrantyWatch and Strap30 Sept 2026image
1 Year WarrantyWatch and Strap30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Elliot Francis Johnsonverified
Image ad20 Oct 2026Elliot Francis Johnsonverified
Text ad20 Oct 2026Elliot Francis Johnsonverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Watch and Strap Co.
The creators who tag @watch_and_strap on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @watch_and_strap on Instagram, led by Uncaged Innovations (19K followers, 11.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| UUncaged Innovations@uncagedinnovations · 🇺🇸 US | Fashion style luxury Creator | 19K | 11.4% | 1 | Tagged @watch_and_strap |
06 · Competitors according to Gravity
Who Watch and Strap Co competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Watch and Strap Co among Jewelry brands in United Kingdom. The closest is GarmStraps™, then Strapology Store, The Time Club, iBandie, Wrist Envy, Aryaan Watch Straps.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GarmStraps™garmstraps.com | |||||||
| Strapology Storestrapology.co.uk | |||||||
| The Time Clubthetimeclub.co.uk | |||||||
| iBandieibandie.co | |||||||
| Wrist Envywristenvy.co.uk | |||||||
| Aryaan Watch Strapsaryaanstraps.com |
07 · Company
The company behind Watch and Strap Co.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Watch and Strap Co is a company based in Copthorne, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in August 2021.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Copthorne
- Founded
- 2021, per LinkedIn
- Domain registered
- 8 Aug 2021
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- watchandstrap.co.uk · Shopify · GBP
- Catalogue
- 149 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Watch and Strap Co
What people ask Google about Watch and Strap Co.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Watch and Strap Co a legit company?
According to Gravity by Benchr, Watch and Strap Co is a brand based in Copthorne, United Kingdom: its website has existed since August 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 3,578 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Watch and Strap Co reviews: is it worth it?
Customers rate Watch and Strap Co 4.7 out of 5 on Trustpilot over 1,820 reviews, 652 of them in the last twelve months: 88% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Watch and Strap Co known for?
Watch and Strap Co produces premium handcrafted watch straps and accessories using materials like full grain leather, suede, and sailcloth. Gravity by Benchr classifies it under Jewelry, with Watch Accessories making up 91% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Watch and Strap Co prices: how much is it?
Watch and Strap Co's best seller, The Rome: Copper Brown Italian Full Grain Leather Watch Strap, sells from £34.99 to £42.99 on watchandstrap.co.uk. 95% of the catalogue is in stock. Gravity does not track prices daily: check watchandstrap.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Watch and Strap Co have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Watch and Strap Co advertises on Facebook and Instagram and on Google, where its offers often run. Check watchandstrap.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Watch and Strap Co?
Watch and Strap Co sells on its own website, watchandstrap.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Watch and Strap Co?
Gravity by Benchr records a company based in Copthorne, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in 2021. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Watch and Strap Co growing?
Yes. Gravity by Benchr estimates about 44,700 visits to watchandstrap.co.uk in September 2026, up 16% in a month and up 1% over three months. Watch and Strap Co ranks #235 of 6,772 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Watch and Strap Co use?
Gravity by Benchr identifies watchandstrap.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Watch and Strap Co's ad budget?
Gravity by Benchr does not publish a spend figure for Watch and Strap Co on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United Kingdom?
Among Jewelry brands in United Kingdom in the Gravity by Benchr index, Watch and Strap Co ranks #235 of 6,772 by estimated traffic. Its closest competitors on the same market are GarmStraps™, Strapology Store, The Time Club, iBandie, Wrist Envy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Watch and Strap Co.