Brand page · Jewelry · Australia
The Watch Factory: 32.7K visits a month, 1 active Meta ads, Gravity score 451.
The Watch Factory — The Watch Factory Australia is an online retailer that sells designer and luxury watches for men, women, and kids, offering global brands at competitive prices. In September 2026 watchfactory.com.au drew an estimated 32.7K visits, down 39% on the month before. It ranks #170 of 4,011 Jewelry brands in Australia and holds a 4.7 Trustpilot rating over 4,968 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 128 peers: Jewelry brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Watch Factory Australia is an online retailer that sells designer and luxury watches for men, women, and kids, offering global brands at competitive prices.
01 · Traffic
How much traffic The Watch Factory gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Watch Factory drew an estimated 32.7K visits in September 2026, down 39% on the month before and down 20% over three months.
- Worldwide#244,375of 4.5M sites · Top 10%
- In Australia#6,381of 105K sites · Top 10%
- Jewelry, worldwide#5,787of 132,285 brands · Top 5%
- Jewelry, Australia#170of 4,011 brands · Top 5%
32.7K
estimated visits in September
1 mo ▼ −39.0%4 mo ▼ −19.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Watch Factory.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Watch Factory holds 4.7 out of 5 on Trustpilot over 4,968 reviews, 281 of them in the last twelve months: 91% of customers give five stars and 2% one star. That volume places The Watch Factory in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Clothing Store Watch Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Watch Factory sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Watch Factory sells on Shopify, 27% of its catalogue in stock. The best seller is Lacoste Jewellery Stainless Steel Men's Link Bracelet - 2040117, at A$99.00, followed by Tommy Hilfiger Men's Gold Watch - 1791121 and Coach Gold Steel Silver White Dial Women's Watch - 14504417.
#1Lacoste Jewellery Stainless Steel Men's Link Bracelet - 2040117The Watch FactoryA$99.00In stock
#2Tommy Hilfiger Men's Gold Watch - 1791121The Watch FactoryA$299.00In stock
#3Coach Gold Steel Silver White Dial Women's Watch - 14504417The Watch FactoryA$258.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Watch Factory in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 8% of the catalogue
- In stock
- 27%
- Upper price quartile
- US$260.83
- Currency
- AUD
04 · Ads
What The Watch Factory is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Watch Factory runs Meta ads on Facebook, Instagram, Audience Network, and has advertised on Google since February 2024 (image, text, video).
The Watch FactoryThe Watch Factory14 Oct 2025video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Watch Factory Pty Ltdverified
Text ad20 Oct 2026The Watch Factory Pty Ltdverified
Text ad20 Oct 2026The Watch Factory Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Watch Factory.
The creators who tag @thewatchfactoryau on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The Watch Factory competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Watch Factory among Jewelry brands in Australia. The closest is MODE STORE, then Watch Depot, STREETWISE AUSTRALIA, Scarce, Magnetic Ball Watches, Watch Vault.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MODE STOREmodestore.com.au | |||||||
| Watch Depotwatchdepot.com.au | |||||||
| STREETWISE AUSTRALIAstreetwiseaus.com.au | |||||||
| Scarcescarce.co | |||||||
| Magnetic Ball Watchesmagneticballwatches.com | |||||||
| Watch Vaultwatchvault.com.au |
07 · Company
The company behind The Watch Factory.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Watch Factory is a company based in North Melbourne, Australia, founded in 2008 according to LinkedIn. It employs about 9 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · North Melbourne
- Founded
- 2008, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- watchfactory.com.au · Shopify · AUD
- Catalogue
- 90 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Watch Factory
What people ask Google about The Watch Factory.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Watch Factory legit?
According to Gravity by Benchr, The Watch Factory is a brand based in North Melbourne, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 7,335 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about The Watch Factory?
Customers rate The Watch Factory 4.7 out of 5 on Trustpilot over 4,968 reviews, 281 of them in the last twelve months: 91% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Watch Factory?
The Watch Factory Australia is an online retailer that sells designer and luxury watches for men, women, and kids, offering global brands at competitive prices. Gravity by Benchr classifies it under Jewelry, with Watches making up 92% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
The Watch Factory prices: how much is it?
The Watch Factory's best seller, Lacoste Jewellery Stainless Steel Men's Link Bracelet - 2040117, sells A$99.00 on watchfactory.com.au. 27% of the catalogue is in stock. Gravity does not track prices daily: check watchfactory.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The Watch Factory discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Watch Factory advertises on Facebook and Instagram and on Google, where its offers often run. Check watchfactory.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Watch Factory?
The Watch Factory sells on its own website, watchfactory.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Watch Factory?
Gravity by Benchr records a company based in North Melbourne, Australia, founded in 2008 according to LinkedIn, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Watch Factory growing?
Not at the moment. Gravity by Benchr estimates about 32,700 visits to watchfactory.com.au in September 2026, down 39% in a month and down 20% over three months. The Watch Factory ranks #170 of 4,011 Jewelry brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Watch Factory use?
Gravity by Benchr identifies watchfactory.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Watch Factory's ad budget?
Gravity by Benchr does not publish a spend figure for The Watch Factory on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Australia?
Among Jewelry brands in Australia in the Gravity by Benchr index, The Watch Factory ranks #170 of 4,011 by estimated traffic. Its closest competitors on the same market are MODE STORE, Watch Depot, STREETWISE AUSTRALIA, Scarce, Magnetic Ball Watches. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Watch Factory.