Brand page · Kitchen & Dining
Waterford: 98.8K visits a month, 75 active Meta ads.
Waterford — Waterford is a luxury crystal brand that produces drinkware, tableware, home decor, and collectible items. The company is known for its exquisite crystal craftsmanship and iconic designs that bond generations. In September 2026 waterford.com drew an estimated 98.8K visits, down 7% on the month before. It ranks #327 of 25,135 Kitchen & Dining brands and holds a 2.2 Trustpilot rating over 39 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Waterford is a luxury crystal brand that produces drinkware, tableware, home decor, and collectible items. The company is known for its exquisite crystal craftsmanship and iconic designs that bond generations.
01 · Traffic
How much traffic Waterford gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Waterford drew an estimated 98.8K visits in September 2026, down 7% on the month before and down 18% over three months.
- Worldwide#94,670of 4.5M sites · Top 5%
- In United States#30,990of 1.2M sites · Top 5%
- Kitchen & Dining, worldwide#2,254of 145,612 brands · Top 5%
- Kitchen & Dining, United States#327of 25,135 brands · Top 5%
98.8K
estimated visits in September
1 mo ▼ −7.3%4 mo ▼ −17.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Waterford.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Waterford holds 2.2 out of 5 on Trustpilot over 39 reviews, 5 of them in the last twelve months: 10% of customers give five stars and 79% one star. That volume places Waterford in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Chinaware Store Home Goods Store Glassware Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Waterford sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Waterford sells on Shopify, 84% of its catalogue in stock. The best seller is Elegance Optic Big Red Wine, Pair, at €110.00, followed by Christmas Annual Snowcrystal Ornament 2026 and Christmas Baby's First Boot Ornament 2026.
#1Elegance Optic Big Red Wine, PairWaterford€110.00In stock
#2Christmas Annual Snowcrystal Ornament 2026Waterford€100.00In stock
#3Christmas Baby's First Boot Ornament 2026Waterford€100.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Waterford in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$390.34
- Currency
- EUR
04 · Ads
What Waterford is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Waterford runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Gather Around WaterfordWaterford5 Oct 2026image
Shop A Season to GatherWaterford5 Oct 2026image
A Season to GatherWaterford5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Fiskars Living US LLCverified
Text ad20 Oct 2026Fiskars Living US LLCverified
Text ad20 Oct 2026Fiskars UK (Vita) Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Waterford.
The creators who tag @waterford on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @waterford on Instagram, led by Hotel Jerome, Auberge Collection (61K followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHotel Jerome, Auberge Collection@hoteljeromeauberge · 🇺🇸 US | Travel tourism exploration Creator | 61K | 2.2% | 3 | Tagged @waterford |
06 · Competitors according to Gravity
Who Waterford competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Waterford among Kitchen & Dining brands. The closest is Rückl, then lagunab.com, tohgoro-worldstore.net, lsa-international.com, dinglecrystal.ie, KLIMCHI.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rücklruckl.com | |||||||
| lagunab.comlagunab.com | |||||||
| tohgoro-worldstore.nettohgoro-worldstore.net | |||||||
| lsa-international.comlsa-international.com | |||||||
| dinglecrystal.iedinglecrystal.ie | |||||||
| KLIMCHIklimchi.com |
07 · Company
The company behind Waterford.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Waterford is an e-commerce brand, on a domain registered in July 1995. It employs about 37 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 12 Jul 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 37 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- waterford.com · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Waterford
What people ask Google about Waterford.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Waterford legit?
According to Gravity by Benchr, Waterford is a brand: its website has existed since July 1995, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 37 people on LinkedIn, it has 88,709 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Waterford reviews: is it worth it?
Customers rate Waterford 2.2 out of 5 on Trustpilot over 39 reviews, 5 of them in the last twelve months: 10% give five stars, 79% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Waterford?
Waterford is a luxury crystal brand that produces drinkware, tableware, home decor, and collectible items. The company is known for its exquisite crystal craftsmanship and iconic designs that bond generations. Gravity by Benchr classifies it under Kitchen & Dining, with Seasonal & Holiday Decorations making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Waterford prices: how much is it?
Waterford's best seller, Elegance Optic Big Red Wine, Pair, sells €110.00 on waterford.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check waterford.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Waterford have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Waterford advertises on Facebook and Instagram and on Google, where its offers often run. Check waterford.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Waterford?
Waterford sells on its own website, waterford.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Waterford?
Gravity by Benchr records a company, whose domain was registered in 1995, with 37 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Waterford growing?
Not at the moment. Gravity by Benchr estimates about 98,800 visits to waterford.com in September 2026, down 7% in a month and down 18% over three months. Waterford ranks #327 of 25,135 Kitchen & Dining brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Waterford use?
Gravity by Benchr identifies waterford.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Waterford spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Waterford on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands?
Among Kitchen & Dining brands in the Gravity by Benchr index, Waterford ranks #327 of 25,135 by estimated traffic. Its closest competitors on the same market are Rückl, lagunab.com, tohgoro-worldstore.net, lsa-international.com, dinglecrystal.ie. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Waterford.