Brand page · Personal Care · United States
Waterpik: 318K visits a month, 6 active Meta ads, Gravity score 596.
Waterpik — Water Pik, Inc. is a manufacturer and distributor of oral health care products, specializing in water flossers, electric toothbrushes, and related accessories. In September 2026 waterpik.com drew an estimated 318K visits, down 4% on the month before. It ranks #240 of 33,626 Personal Care brands in United States and holds a 1.7 Trustpilot rating over 70 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Water Pik, Inc. is a manufacturer and distributor of oral health care products, specializing in water flossers, electric toothbrushes, and related accessories.
01 · Traffic
How much traffic Waterpik gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Waterpik drew an estimated 318K visits in September 2026, down 4% on the month before and up 6% over three months.
- Worldwide#35,733of 4.5M sites · Top 1%
- In United States#11,604of 1.2M sites · Top 1%
- Personal Care, worldwide#1,502of 215,119 brands · Top 1%
- Personal Care, United States#240of 33,626 brands · Top 1%
318K
estimated visits in September
1 mo ▼ −3.8%4 mo ▲ +6.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Waterpik.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Waterpik holds 1.7 out of 5 on Trustpilot over 70 reviews, 24 of them in the last twelve months: 13% of customers give five stars and 69% one star. That volume places Waterpik in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Dental Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Waterpik sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Waterpik sells on Shopify, 95% of its catalogue in stock. The best seller is Sonic-Fusion™ Full-Size Replacement Flossing Brush Heads, at US$24.99, followed by Cordless Advanced 2.0 Water Flosser (save $20 with code ADVANCED20 at checkout!) and Aquarius™ Water Flosser (save $20 with code AQUARIUS20 at checkout!).
#1Sonic-Fusion™ Full-Size Replacement Flossing Brush HeadsWaterpikUS$24.99In stock
#2Cordless Advanced 2.0 Water Flosser (save $20 with code ADVANCED20 at checkout!)WaterpikUS$99.99In stock
#3Aquarius™ Water Flosser (save $20 with code AQUARIUS20 at checkout!)WaterpikUS$99.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Waterpik in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 88% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$24.99
- Currency
- USD
04 · Ads
What Waterpik is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Waterpik runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Guys… the toothbrush that shoots water between your teeth isn’t new 😭🪥🦷💦 It’s called the Sonic-Fusion by Waterpik! #WaterpikPartner #ToothbWaterpik Oral Health8 Oct 2026video
On Sale Now at Walmart.comWaterpik Oral Health6 Oct 2026video
Helps restore gum health in just 6 weeks* *When used on setting 9 with Precision Tip for 6 weeks, majority of users experienced less thanWaterpik Oral Health11 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Water Pik, Inc.verified
Text ad20 Oct 2026Water Pik, Inc.verified
Text ad20 Oct 2026Water Pik, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Waterpik.
The creators who tag @waterpik on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @waterpik on Instagram, led by 𝐃𝐫. 𝐈𝐠𝐠𝐲, 𝐌𝐃 (442K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝐃𝐫. 𝐈𝐠𝐠𝐲, 𝐌𝐃@doc.iggy · 🇺🇸 US | Health medicine Creator | 442K | 0.7% | 2 | Tagged @waterpik |
06 · Competitors according to Gravity
Who Waterpik competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Waterpik among Personal Care brands in United States. The closest is Oclean, then Oral-B, quip, Flaus, doctorslon.ru, Autobrush®.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ocleanoclean.com | |||||||
| Oral-Boralb.com | |||||||
| quipgetquip.com | |||||||
| Flausgoflaus.com | |||||||
| doctorslon.rudoctorslon.ru | |||||||
| Autobrush®tryautobrush.com |
07 · Company
The company behind Waterpik.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Waterpik is a company based in United States, founded in 1962 according to LinkedIn, on a domain registered in January 1996. It employs about 259 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1962, per LinkedIn
- Domain registered
- 11 Jan 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 259 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- waterpik.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Waterpik
What people ask Google about Waterpik.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Waterpik legit?
According to Gravity by Benchr, Waterpik is a brand based in United States: its website has existed since January 1996, it sells on a Shopify store, it employs 259 people on LinkedIn, it has 38,466 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Waterpik reviews: is it worth it?
Customers rate Waterpik 1.7 out of 5 on Trustpilot over 70 reviews, 24 of them in the last twelve months: 13% give five stars, 69% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Waterpik?
Water Pik, Inc. is a manufacturer and distributor of oral health care products, specializing in water flossers, electric toothbrushes, and related accessories. Gravity by Benchr classifies it under Personal Care, with Oral Care making up 89% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Waterpik cost?
Waterpik's best seller, Sonic-Fusion™ Full-Size Replacement Flossing Brush Heads, sells US$24.99 on waterpik.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check waterpik.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Waterpik have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Waterpik advertises on Facebook and Instagram and on Google, where its offers often run. Check waterpik.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Waterpik?
Waterpik sells on its own website, waterpik.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Waterpik?
Gravity by Benchr records a company based in United States, founded in 1962 according to LinkedIn, on a domain registered in 1996, with 259 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Waterpik doing well?
Yes. Gravity by Benchr estimates about 318,500 visits to waterpik.com in September 2026, down 4% in a month and up 6% over three months. Waterpik ranks #240 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Waterpik use?
Gravity by Benchr identifies waterpik.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Waterpik spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Waterpik on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Waterpik ranks #240 of 33,626 by estimated traffic. Its closest competitors on the same market are Oclean, Oral-B, quip, Flaus, doctorslon.ru. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Waterpik.