Brand page · Outdoor Recreation · Denmark
Watery: 79.8K visits a month, 174 active Meta ads, Gravity score 561.
Watery — Watery.dk is a Danish retailer that sells swimming equipment, swimwear, and swim goggles from major brands like Speedo, TYR, and Arena. In September 2026 watery.dk drew an estimated 79.8K visits, down 17% on the month before. It ranks #15 of 361 Outdoor Recreation brands in Denmark and holds a 4.4 Trustpilot rating over 16,779 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 44 peers: Outdoor Recreation brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Watery.dk is a Danish retailer that sells swimming equipment, swimwear, and swim goggles from major brands like Speedo, TYR, and Arena.
01 · Traffic
How much traffic Watery gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Watery drew an estimated 79.8K visits in September 2026, down 17% on the month before and down 48% over three months.
- Worldwide#113,919of 4.5M sites · Top 5%
- In Denmark#560of 21.4K sites · Top 5%
- Outdoor Recreation, worldwide#2,171of 101,136 brands · Top 5%
- Outdoor Recreation, Denmark#15of 361 brands · Top 5%
79.8K
estimated visits in September
1 mo ▼ −17.4%4 mo ▼ −47.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Watery.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Watery holds 4.4 out of 5 on Trustpilot over 16,779 reviews, 1,856 of them in the last twelve months: 82% of customers give five stars and 6% one star. That volume places Watery in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Swimming Pool Supply Store Swim Club Water Sports Equipment Rental Service Water Ski Shop Fitness Equipment Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Watery sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Watery sells on Shopify, 91% of its catalogue in stock. The best seller is Watery Anti Dug Spray, at DKK 65.95, followed by Watery svømmebriller til børn - Mantis 2.0 - Atlantic Blå/klar and Watery vandtæt mobilholder - Storm - Sort.
#1Watery Anti Dug SprayWateryDKK 65.95In stock
#2Watery svømmebriller til børn - Mantis 2.0 - Atlantic Blå/klarWateryDKK 155.95In stock
#3Watery vandtæt mobilholder - Storm - SortWateryDKK 79.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Watery in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 78% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$52.44
- Currency
- DKK
04 · Ads
What Watery is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Watery runs Meta ads on Facebook, Instagram, and has advertised on Google since September 2024 (image, text).
Alt til åbent vand (til alle niveauer)! 🌊Watery.dk6 Oct 2026image
Motionssvømmebriller med op til 54% rabat! 🏊Watery.dk6 Oct 2026image
Gør dig klar: Isbad til 599 kr! 🥶Watery.dk6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Watery ApSverified
Text ad20 Oct 2026Watery ApSverified
Text ad20 Oct 2026Watery ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Watery.
The creators who tag @watery.dk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Watery competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Watery among Outdoor Recreation brands in Denmark. The closest is Watery.se, then Watery, Watery, Watery, Watery, Watery.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Watery.sewatery.se | |||||||
| Waterywatery.no | |||||||
| Waterywatery.nl | |||||||
| Waterywatery.de | |||||||
| Waterywatery.pl | |||||||
| Waterywatery.ch |
07 · Company
The company behind Watery.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Watery is a company based in Horsens, Denmark, founded in 2016 according to LinkedIn, on a domain registered in May 2016. It employs about 39 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Horsens
- Founded
- 2016, per LinkedIn
- Domain registered
- 27 May 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 39 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- watery.dk · Shopify · DKK
- Catalogue
- 724 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Watery
What people ask Google about Watery.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Watery legit?
According to Gravity by Benchr, Watery is a brand based in Horsens, Denmark: its website has existed since May 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 39 people on LinkedIn, it has 5,240 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Watery reviews: is it worth it?
Customers rate Watery 4.4 out of 5 on Trustpilot over 16,779 reviews, 1,856 of them in the last twelve months: 82% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Watery?
Watery.dk is a Danish retailer that sells swimming equipment, swimwear, and swim goggles from major brands like Speedo, TYR, and Arena. Gravity by Benchr classifies it under Outdoor Recreation, with Boating & Water Sports making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Watery prices: how much is it?
Watery's best seller, Watery Anti Dug Spray, sells DKK 65.95 on watery.dk. 91% of the catalogue is in stock. Gravity does not track prices daily: check watery.dk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Watery have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Watery advertises on Facebook and Instagram and on Google, where its offers often run. Check watery.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Watery?
Watery sells on its own website, watery.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Watery?
Gravity by Benchr records a company based in Horsens, Denmark, founded in 2016 according to LinkedIn, on a domain registered in 2016, with 39 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Watery doing well?
Not at the moment. Gravity by Benchr estimates about 79,800 visits to watery.dk in September 2026, down 17% in a month and down 48% over three months. Watery ranks #15 of 361 Outdoor Recreation brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Watery use?
Gravity by Benchr identifies watery.dk as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Watery's ad budget?
Gravity by Benchr does not publish a spend figure for Watery on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Denmark?
Among Outdoor Recreation brands in Denmark in the Gravity by Benchr index, Watery ranks #15 of 361 by estimated traffic. Its closest competitors on the same market are Watery.se, Watery, Watery, Watery, Watery. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Watery.