Brand page · Building Consumables · Australia
Wattyl: 63.3K visits a month, 1 active Meta ads, Gravity score 640.
Wattyl — Wattyl is an Australian paint company that supplies interior and exterior paints, painting tools, stains, coatings and colour inspiration for home DIY, trade and specifier customers. In September 2026 wattyl.com.au drew an estimated 63.3K visits, up 25% on the month before. It ranks #2 of 319 Building Consumables brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 15 peers: Building Consumables brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wattyl is an Australian paint company that supplies interior and exterior paints, painting tools, stains, coatings and colour inspiration for home DIY, trade and specifier customers.
01 · Traffic
How much traffic Wattyl gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wattyl drew an estimated 63.3K visits in September 2026, up 25% on the month before and up 17% over three months.
- Worldwide#138,953of 4.5M sites · Top 5%
- In Australia#3,261of 105K sites · Top 5%
- Building Consumables, worldwide#293of 22,981 brands · Top 5%
- Building Consumables, Australia#2of 319 brands · Top 1%
63.3K
estimated visits in September
1 mo ▲ +25.1%4 mo ▲ +16.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wattyl.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wattyl holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wattyl sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Wattyl's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Wattyl in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Wattyl is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wattyl runs Meta ads on Facebook, Instagram.
Wattyl-AU-Trade-Spring-Specials-Catalogue-Oct-2026Wattyl30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Wattyl.
The creators who tag @wattylpaint on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wattylpaint on Instagram, led by ESZ Painting Group (21.1K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EESZ Painting Group@eszpaintinggroup · 🇦🇺 AU | Decoration garden diy Creator | 21.1K | 0.0% | 5 | Tagged @wattylpaint |
06 · Competitors according to Gravity
Who Wattyl competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wattyl among Building Consumables brands in Australia. The closest is rustoleumla.com, then Zinsser UK, tikkurila-color.ru, ADLER Farbenmeister, Dulux New Zealand, Fusion™ Mineral Paint.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| rustoleumla.comrustoleumla.com | |||||||
| Zinsser UKzinsseruk.com | |||||||
| tikkurila-color.rutikkurila-color.ru | |||||||
| ADLER Farbenmeisteradler-farbenmeister.com | |||||||
| Dulux New Zealanddulux.co.nz | |||||||
| Fusion™ Mineral Paintfusionmineralpaint.com |
07 · Company
The company behind Wattyl.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wattyl is a company based in Australia. It employs about 312 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 312 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wattyl.com.au · Woocommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wattyl
What people ask Google about Wattyl.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wattyl a legit company?
According to Gravity by Benchr, Wattyl is a brand based in Australia: it sells on a Woocommerce store, it employs 312 people on LinkedIn, it has 10,588 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Wattyl known for?
Wattyl is an Australian paint company that supplies interior and exterior paints, painting tools, stains, coatings and colour inspiration for home DIY, trade and specifier customers. Gravity by Benchr classifies it under Building Consumables. Source: Gravity by Benchr product classification.
Does Wattyl have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wattyl advertises on Facebook and Instagram, where its offers often run. Check wattyl.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Wattyl?
Wattyl sells on its own website, wattyl.com.au, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Wattyl?
Gravity by Benchr records a company based in Australia, with 312 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wattyl growing?
Yes. Gravity by Benchr estimates about 63,300 visits to wattyl.com.au in September 2026, up 25% in a month and up 17% over three months. Wattyl ranks #2 of 319 Building Consumables brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wattyl use?
Gravity by Benchr identifies wattyl.com.au as a Woocommerce store. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Wattyl spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wattyl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Consumables brands in Australia?
Among Building Consumables brands in Australia in the Gravity by Benchr index, Wattyl ranks #2 of 319 by estimated traffic. Its closest competitors on the same market are rustoleumla.com, Zinsser UK, tikkurila-color.ru, ADLER Farbenmeister, Dulux New Zealand. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wattyl.