Brand page · Outdoor Recreation · United Kingdom
Wave Sups: 36.8K visits a month, 9 active Meta ads, Gravity score 514.
Wave Sups — Wave SUPS Inflatable Stand-Up Paddle boards and Inflatable Kayaks | Best Inflatable Paddle boards in UK | Non-Slip Deck | Lightweight Paddle | Removable Fin | 10/11ft | 8.6ft | Paddle boards for Beginners | SUPs for Surfing | All-Rounder SUP | iSUPs | Fast Shipping | Ride the wave all year round with Wave SUPS Range!. In September 2026 wavesupboards.com drew an estimated 36.8K visits, down 60% on the month before. It ranks #249 of 3,414 Outdoor Recreation brands in United Kingdom and holds a 3.7 Trustpilot rating over 1,672 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 211 peers: Outdoor Recreation brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wave SUPS Inflatable Stand-Up Paddle boards and Inflatable Kayaks | Best Inflatable Paddle boards in UK | Non-Slip Deck | Lightweight Paddle | Removable Fin | 10/11ft | 8.6ft | Paddle boards for Beginners | SUPs for Surfing | All-Rounder SUP | iSUPs | Fast Shipping | Ride the wave all year round with Wave SUPS Range!
01 · Traffic
How much traffic Wave Sups gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wave Sups drew an estimated 36.8K visits in September 2026, down 60% on the month before and down 63% over three months.
- Worldwide#221,106of 4.5M sites · Top 5%
- In United Kingdom#11,548of 192K sites · Top 10%
- Outdoor Recreation, worldwide#5,036of 101,136 brands · Top 5%
- Outdoor Recreation, United Kingdom#249of 3,414 brands · Top 10%
36.8K
estimated visits in September
1 mo ▼ −60.1%4 mo ▼ −63.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wave Sups.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wave Sups holds 3.7 out of 5 on Trustpilot over 1,672 reviews, 303 of them in the last twelve months: 77% of customers give five stars and 15% one star. That volume places Wave Sups in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Adventure Sports Outdoor Sports Store Canoe and Kayak Store Surf Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wave Sups sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Wave Sups sells on Shopify, 82% of its catalogue in stock. The best seller is Tourer 3.0 SUP | Inflatable Paddleboard | 10'3/11'3ft, at £179.99–£189.99, followed by Cruiser 3.0 SUP | Inflatable Paddleboard | 10'9ft and Woody 3.0 SUP | Inflatable Paddleboard | 10'9ft.
#1Tourer 3.0 SUP | Inflatable Paddleboard | 10'3/11'3ftWave Sups£179.99–£189.99In stock
#2Cruiser 3.0 SUP | Inflatable Paddleboard | 10'9ftWave Sups£169.99In stock
#3Woody 3.0 SUP | Inflatable Paddleboard | 10'9ftWave Sups£209.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Wave Sups in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 66% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$71.13
- Currency
- GBP
04 · Ads
What Wave Sups is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wave Sups runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Find your Perfect KayakWave Sups2 Oct 2026video
No roof racks required. Pack, inflate & paddle.Wave Sups28 Sept 2026image
No roof racks needed. Pack, inflate, and paddle!Wave Sups24 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026WAVE DIRECT LIMITEDverified
Text ad19 Oct 2026WAVE DIRECT LIMITEDverified
Image ad2 Sept 2026WAVE DIRECT LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wave Sups.
The creators who tag @adventurewithwave on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @adventurewithwave on Instagram, led by Crystal Chan (17.9K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCrystal Chan@_crystallyc · 🇬🇧 GB | Travel tourism exploration Creator | 17.9K | 0.5% | 4 | Tagged @adventurewithwave |
06 · Competitors according to Gravity
Who Wave Sups competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wave Sups among Outdoor Recreation brands in United Kingdom. The closest is Cambridge Kayaks, then Mambobaby, swansuk.co.uk, SwimmingWild, SWIMZ, AqtivAqua.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cambridge Kayakscambridgekayaks.co.uk | |||||||
| Mambobabymambobabyfloat.com | |||||||
| swansuk.co.ukswansuk.co.uk | |||||||
| SwimmingWildswimmingwild.com | |||||||
| SWIMZswimz-shop.co.uk | |||||||
| AqtivAquaaqtivaqua.com |
07 · Company
The company behind Wave Sups.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wave Sups is a company based in Gosforth, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in March 2021. It employs about 47 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Gosforth
- Founded
- 2016, per LinkedIn
- Domain registered
- 8 Mar 2021
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 47 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wavesupboards.com · Shopify · GBP
- Catalogue
- 36 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wave Sups
What people ask Google about Wave Sups.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wave Sups legit or a scam?
According to Gravity by Benchr, Wave Sups is a brand based in Gosforth, United Kingdom: its website has existed since March 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 47 people on LinkedIn, it has 9,910 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Wave Sups?
Customers rate Wave Sups 3.7 out of 5 on Trustpilot over 1,672 reviews, 303 of them in the last twelve months: 77% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wave Sups known for?
Wave SUPS Inflatable Stand-Up Paddle boards and Inflatable Kayaks | Best Inflatable Paddle boards in UK | Non-Slip Deck | Lightweight Paddle | Removable Fin | 10/11ft | 8.6ft | Paddle boards for Beginners | SUPs for Surfing | All-Rounder SUP | iSUPs | Fast Shipping | Ride the wave all year round with Wave SUPS Range! Gravity by Benchr classifies it under Outdoor Recreation, with Boating & Water Sports making up 93% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Wave Sups expensive?
Wave Sups' best seller, Tourer 3.0 SUP | Inflatable Paddleboard | 10'3/11'3ft, sells from £179.99 to £189.99 on wavesupboards.com. 82% of the catalogue is in stock. Gravity does not track prices daily: check wavesupboards.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Wave Sups promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Wave Sups advertises on Facebook and Instagram and on Google, where its offers often run. Check wavesupboards.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Wave Sups?
Wave Sups sells on its own website, wavesupboards.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Wave Sups?
Gravity by Benchr records a company based in Gosforth, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in 2021, with 47 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wave Sups growing?
Not at the moment. Gravity by Benchr estimates about 36,800 visits to wavesupboards.com in September 2026, down 60% in a month and down 63% over three months. Wave Sups ranks #249 of 3,414 Outdoor Recreation brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wave Sups use?
Gravity by Benchr identifies wavesupboards.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Wave Sups' ad budget?
Gravity by Benchr does not publish a spend figure for Wave Sups on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United Kingdom?
Among Outdoor Recreation brands in United Kingdom in the Gravity by Benchr index, Wave Sups ranks #249 of 3,414 by estimated traffic. Its closest competitors on the same market are Cambridge Kayaks, Mambobaby, swansuk.co.uk, SwimmingWild, SWIMZ. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wave Sups.