Brand page · Clothing · United Kingdom
Wax London: 510K visits a month, 117 active Meta ads, Gravity score 637.
Wax London — Wax London is a London-based brand that creates menswear clothing and accessories with character and integrity, drawing inspiration from vintage and modern shapes to create pieces full of personality. In September 2026 waxlondon.com drew an estimated 510K visits, up 11% on the month before. It ranks #95 of 19,668 Clothing brands in United Kingdom and holds a 4.2 Trustpilot rating over 134 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wax London is a London-based brand that creates menswear clothing and accessories with character and integrity, drawing inspiration from vintage and modern shapes to create pieces full of personality.
01 · Traffic
How much traffic Wax London gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wax London drew an estimated 510K visits in September 2026, up 11% on the month before and up 27% over three months.
- Worldwide#24,451of 4.5M sites · Top 1%
- In United Kingdom#1,103of 192K sites · Top 1%
- Clothing, worldwide#1,998of 459,295 brands · Top 1%
- Clothing, United Kingdom#95of 19,668 brands · Top 1%
510K
estimated visits in September
1 mo ▲ +11.0%4 mo ▲ +27.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wax London.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wax London holds 4.2 out of 5 on Trustpilot over 134 reviews, 51 of them in the last twelve months: 81% of customers give five stars and 11% one star. That volume places Wax London in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wax London sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Wax London sells on Shopify, 87% of its catalogue in stock. The best seller is Whiting - Orange Pike Check Overshirt, at £155.00, followed by Whiting - Navy Marine Beatnik Overshirt and Dean - Ecru Textured Organic Cotton T-Shirt.
#1Whiting - Orange Pike Check OvershirtWax London£155.00In stock
#2Whiting - Navy Marine Beatnik OvershirtWax London£155.00In stock
#3Dean - Ecru Textured Organic Cotton T-ShirtWax London£45.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Wax London in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 55% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$178.68
- Currency
- GBP
04 · Ads
What Wax London is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wax London runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2023 (image, text, video).
Explore OvershirtsWax London6 Oct 2026image
Explore OvershirtsWax London6 Oct 2026video
Explore OvershirtsWax London6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Wax London Ltdverified
Text ad20 Oct 2026Wax London Ltdverified
Text ad20 Oct 2026Wax London Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wax London.
The creators who tag @waxlondonclothing on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @waxlondonclothing on Instagram, led by Tono Simone (23.9K followers, 2.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTono Simone@tonosimone · 🇮🇹 IT | Fashion style luxury Creator | 23.9K | 2.9% | 11 | Tagged @waxlondonclothing |
06 · Competitors according to Gravity
Who Wax London competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wax London among Clothing brands in United Kingdom. The closest is klubbstore.fr, then LEGEND, universalworks.co.uk, Scotch & Soda, MEN'S CLUB, TIMELUXE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| klubbstore.frklubbstore.fr | |||||||
| LEGENDlegendlondon.co | |||||||
| universalworks.co.ukuniversalworks.co.uk | |||||||
| Scotch & Sodascotchandsoda.com | |||||||
| MEN'S CLUBmensclubcollection.com | |||||||
| TIMELUXEtimeluxe.in |
07 · Company
The company behind Wax London.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wax London is a company based in London, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in September 2014. It employs about 62 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2015, per LinkedIn
- Domain registered
- 24 Sept 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 62 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- waxlondon.com · Shopify · GBP
- Catalogue
- 220 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wax London
What people ask Google about Wax London.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wax London a legit company?
According to Gravity by Benchr, Wax London is a brand based in London, United Kingdom: its website has existed since September 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 62 people on LinkedIn, it has 123,556 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Wax London reviews
Customers rate Wax London 4.2 out of 5 on Trustpilot over 134 reviews, 51 of them in the last twelve months: 81% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Wax London sell?
Wax London is a London-based brand that creates menswear clothing and accessories with character and integrity, drawing inspiration from vintage and modern shapes to create pieces full of personality. Gravity by Benchr classifies it under Clothing, with Outerwear making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Wax London cost?
Wax London's best seller, Whiting - Orange Pike Check Overshirt, sells £155.00 on waxlondon.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check waxlondon.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Wax London promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Wax London advertises on Facebook and Instagram and on Google, where its offers often run. Check waxlondon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Wax London?
Wax London sells on its own website, waxlondon.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Wax London?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in 2014, with 62 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wax London doing well?
Yes. Gravity by Benchr estimates about 510,300 visits to waxlondon.com in September 2026, up 11% in a month and up 27% over three months. Wax London ranks #95 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wax London use?
Gravity by Benchr identifies waxlondon.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Wax London's ad budget?
Gravity by Benchr does not publish a spend figure for Wax London on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Wax London ranks #95 of 19,668 by estimated traffic. Its closest competitors on the same market are klubbstore.fr, LEGEND, universalworks.co.uk, Scotch & Soda, MEN'S CLUB. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wax London.