Brand page · Games · United Kingdom
Wayland Games: 633K visits a month, 4 active Meta ads, Gravity score 601.
Wayland Games — Up to 20% off Warhammer, wargames, miniatures, board games, TCGs and more at Wayland Games - Europe's largest independent retailer of tabletop games!. In September 2026 waylandgames.co.uk drew an estimated 633K visits, down 6% on the month before. It ranks #2 of 785 Games brands in United Kingdom and holds a 4.8 Trustpilot rating over 62,800 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 20 peers: Games brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Up to 20% off Warhammer, wargames, miniatures, board games, TCGs and more at Wayland Games - Europe's largest independent retailer of tabletop games!
01 · Traffic
How much traffic Wayland Games gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wayland Games drew an estimated 633K visits in September 2026, down 6% on the month before and down 7% over three months.
- Worldwide#20,611of 4.5M sites · Top 1%
- In United Kingdom#876of 192K sites · Top 1%
- Games, worldwide#18of 13,383 brands · Top 1%
- Games, United Kingdom#2of 785 brands · Top 1%
633K
estimated visits in September
1 mo ▼ −6.0%4 mo ▼ −6.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wayland Games.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wayland Games holds 4.8 out of 5 on Trustpilot over 62,800 reviews, 9,695 of them in the last twelve months: 92% of customers give five stars and 1% one star. That volume places Wayland Games in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %. On Google, Wayland Games scores 4.7 over 1,080 reviews.
Game Store Hobby Store Gaming service Provider Gift Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wayland Games sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Wayland Games's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Wayland Games in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Wayland Games is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wayland Games runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2023 (image, text).
Codex: Space Marines - 10th Edition - German By Games WorkshopWayland Games Limited5 Oct 2026image
Warscroll Cards: Blades of Khorne - 3rd Edition - English By Games WorkshopWayland Games Limited5 Oct 2026image
The Horus Heresy: Liber Hereticus - 3rd Edition - English By Games WorkshopWayland Games Limited5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Wayland Games Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wayland Games.
The creators who tag @waylandgames on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @waylandgames on Instagram, led by David Nordquist (87.6K followers, 17.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDavid Nordquist@miniwargamer_dave · 🇬🇧 GB | Photography visual arts Creator | 87.6K | 17.4% | 2 | Tagged @waylandgames |
06 · Competitors according to Gravity
Who Wayland Games competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wayland Games among Games brands in United Kingdom. The closest is warhammer.com, then My Hobby Place, War for Less, Warlord Games, GoblinTrader, FUNFORGE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| warhammer.comwarhammer.com | |||||||
| My Hobby Placemyhobby.place | |||||||
| War for Lesswarforless.com.au | |||||||
| Warlord Gamesstore.warlordgames.com | |||||||
| GoblinTradergoblintrader.es | |||||||
| FUNFORGEfunforge.co.kr |
07 · Company
The company behind Wayland Games.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wayland Games is a company based in United Kingdom, on a domain registered in June 2008. It employs about 68 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 5 Jun 2008
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 68 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- waylandgames.co.uk · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wayland Games
What people ask Google about Wayland Games.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wayland Games legit?
According to Gravity by Benchr, Wayland Games is a brand based in United Kingdom: its website has existed since June 2008, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 68 people on LinkedIn, it has 22,324 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Wayland Games reviews: is it worth it?
Customers rate Wayland Games 4.8 out of 5 on Trustpilot over 62,800 reviews, 9,695 of them in the last twelve months: 92% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Wayland Games scores 4.7 over 1,080 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wayland Games?
Up to 20% off Warhammer, wargames, miniatures, board games, TCGs and more at Wayland Games - Europe's largest independent retailer of tabletop games! Gravity by Benchr classifies it under Games. Source: Gravity by Benchr product classification.
Is there a Wayland Games discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wayland Games advertises on Facebook and Instagram and on Google, where its offers often run. Check waylandgames.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Wayland Games?
Wayland Games sells on its own website, waylandgames.co.uk, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Wayland Games?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 2008, with 68 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wayland Games growing?
Not at the moment. Gravity by Benchr estimates about 632,700 visits to waylandgames.co.uk in September 2026, down 6% in a month and down 7% over three months. Wayland Games ranks #2 of 785 Games brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wayland Games use?
Gravity by Benchr identifies waylandgames.co.uk as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Wayland Games spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wayland Games on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Games brands in United Kingdom?
Among Games brands in United Kingdom in the Gravity by Benchr index, Wayland Games ranks #2 of 785 by estimated traffic. Its closest competitors on the same market are warhammer.com, My Hobby Place, War for Less, Warlord Games, GoblinTrader. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wayland Games.