Brand page · Personal Care · United Kingdom
Make Waves: 152K visits a month, 260 active Meta ads, Gravity score 680.
Make Waves — Make Waves is a UK-based brand that sells natural refillable antiperspirant and deodorant products. The company offers high-performance skincare products with premium natural ingredients in sustainable packaging. In September 2026 wearemakewaves.com drew an estimated 152K visits, down 6% on the month before. It ranks #113 of 8,226 Personal Care brands in United Kingdom and holds a 4.8 Trustpilot rating over 7,979 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Make Waves is a UK-based brand that sells natural refillable antiperspirant and deodorant products. The company offers high-performance skincare products with premium natural ingredients in sustainable packaging.
01 · Traffic
How much traffic Make Waves gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Make Waves drew an estimated 152K visits in September 2026, down 6% on the month before and down 12% over three months.
- Worldwide#65,888of 4.5M sites · Top 5%
- In United Kingdom#3,379of 192K sites · Top 5%
- Personal Care, worldwide#3,127of 215,119 brands · Top 5%
- Personal Care, United Kingdom#113of 8,226 brands · Top 5%
152K
estimated visits in September
1 mo ▼ −5.9%4 mo ▼ −11.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Make Waves.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Make Waves holds 4.8 out of 5 on Trustpilot over 7,979 reviews, 4,151 of them in the last twelve months: 93% of customers give five stars and 1% one star. That volume places Make Waves in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %.
Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Make Waves sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Make Waves sells on Shopify, 95% of its catalogue in stock. The best seller is Bergamot & Amber - Antiperspirant, at £7.00, followed by Coconut & Vanilla - Antiperspirant and Sandalwood & Patchouli - Antiperspirant.
#1Bergamot & Amber - AntiperspirantMake Waves£7.00In stock
#2Coconut & Vanilla - AntiperspirantMake Waves£7.00In stock
#3Sandalwood & Patchouli - AntiperspirantMake Waves£7.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Make Waves in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 93% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$27.80
- Currency
- GBP
04 · Ads
What Make Waves is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Make Waves runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2024 (image, text, video).
No More Sweat PatchesMake Waves6 Oct 2026video
Award-Winning Sweat ProtectionMake Waves6 Oct 2026video
Award-Winning Sweat ProtectionMake Waves5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Make Waves Fashion Limitedverified
Text ad20 Oct 2026Make Waves Fashion Limitedverified
Text ad20 Oct 2026Make Waves Fashion Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Make Waves.
The creators who tag @wearemakewaves on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wearemakewaves on Instagram, led by @aisle8comms (12.9K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| aaisle8comms@aisle8comms · 🇬🇧 GB | Marketing sales branding Creator | 12.9K | 0.7% | 3 | Tagged @wearemakewaves |
06 · Competitors according to Gravity
Who Make Waves competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Make Waves among Personal Care brands in United Kingdom. The closest is ladyspeedstick.com, then secret.com, Polarwise, Estrid, Carpe, Mando.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ladyspeedstick.comladyspeedstick.com | |||||||
| secret.comsecret.com | |||||||
| Polarwisepolarwise.com | |||||||
| Estridestrid.com | |||||||
| Carpemycarpe.com | |||||||
| Mandoshopmando.com |
07 · Company
The company behind Make Waves.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Make Waves is a company based in London, United Kingdom, founded in 2023 according to LinkedIn, on a domain registered in October 2022. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2023, per LinkedIn
- Domain registered
- 14 Oct 2022
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wearemakewaves.com · Shopify · GBP
- Catalogue
- 10 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Make Waves
What people ask Google about Make Waves.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Make Waves legit?
According to Gravity by Benchr, Make Waves is a brand based in London, United Kingdom: its website has existed since October 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 36,508 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Make Waves?
Customers rate Make Waves 4.8 out of 5 on Trustpilot over 7,979 reviews, 4,151 of them in the last twelve months: 93% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Make Waves known for?
Make Waves is a UK-based brand that sells natural refillable antiperspirant and deodorant products. The company offers high-performance skincare products with premium natural ingredients in sustainable packaging. Gravity by Benchr classifies it under Personal Care, with Deodorants & Anti-Perspirant making up 75% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Make Waves expensive?
Make Waves' best seller, Bergamot & Amber - Antiperspirant, sells £7.00 on wearemakewaves.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check wearemakewaves.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Make Waves have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Make Waves advertises on Facebook and Instagram and on Google, where its offers often run. Check wearemakewaves.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Make Waves?
Make Waves sells on its own website, wearemakewaves.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Make Waves?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2023 according to LinkedIn, on a domain registered in 2022, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Make Waves growing?
Not at the moment. Gravity by Benchr estimates about 152,100 visits to wearemakewaves.com in September 2026, down 6% in a month and down 12% over three months. Make Waves ranks #113 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Make Waves use?
Gravity by Benchr identifies wearemakewaves.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Make Waves spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Make Waves on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Make Waves ranks #113 of 8,226 by estimated traffic. Its closest competitors on the same market are ladyspeedstick.com, secret.com, Polarwise, Estrid, Carpe. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Make Waves.