Brand page · Linens & Bedding · United States
Plufl: 107K visits a month, 160 active Meta ads, Gravity score 563.
Plufl — Plufl is a brand that sells the world's first human dog bed, designed as a cooling body pillow for napping and relaxation. In September 2026 weareplufl.com drew an estimated 107K visits, down 1% on the month before. It ranks #101 of 5,362 Linens & Bedding brands in United States and holds a 3.7 Trustpilot rating over 399 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 108 peers: Linens & Bedding brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Plufl is a brand that sells the world's first human dog bed, designed as a cooling body pillow for napping and relaxation.
01 · Traffic
How much traffic Plufl gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Plufl drew an estimated 107K visits in September 2026, down 1% on the month before and down 19% over three months.
- Worldwide#88,545of 4.5M sites · Top 5%
- In United States#29,042of 1.2M sites · Top 5%
- Linens & Bedding, worldwide#419of 24,680 brands · Top 5%
- Linens & Bedding, United States#101of 5,362 brands · Top 5%
107K
estimated visits in September
1 mo ▼ −0.7%4 mo ▼ −18.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Plufl.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Plufl holds 3.7 out of 5 on Trustpilot over 399 reviews, 107 of them in the last twelve months: 67% of customers give five stars and 19% one star. That volume places Plufl in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Plufl sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Plufl sells on Shopify, 97% of its catalogue in stock. The best seller is Hugl™ Cooling Body Pillow, at US$189.00–US$199.00, followed by Plufl Human Dog Bed and Hugl Spare Cover (Machine Washable).
#1Hugl™ Cooling Body PillowPluflUS$189.00–US$199.00In stock
#3Plufl Human Dog BedPluflUS$249.00–US$375.00In stock
Hugl Spare Cover (Machine Washable)PluflUS$79.00–US$84.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Plufl in its comparison group.
- Average rating
- 4.59 / 5
- Rated products
- 66% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$139.00
- Currency
- USD
04 · Ads
What Plufl is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Plufl runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2022 (image, text, video).
Say Goodbye to Back Pain 👋😫Plufl6 Oct 2026image
Say Goodbye to Night Sweats! 👋💧Plufl2 Oct 2026video
Say Goodbye to Night Sweats 👋💧Plufl28 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Plufl Bed LLCverified
Text ad20 Oct 2026Plufl Bed LLCverified
Text ad20 Oct 2026Plufl Bed LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Plufl.
The creators who tag @weareplufl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @weareplufl on Instagram, led by mouse 🐾 (115K followers, 9.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| mmouse 🐾@moronic_mouse · 🇺🇸 US | Pets nature Creator | 115K | 9.4% | 2 | Tagged @weareplufl |
06 · Competitors according to Gravity
Who Plufl competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Plufl among Linens & Bedding brands in United States. The closest is Shayla, then ViscoSoft, Pillow Cube, Olive + Crate, The Pillow, Eucalypso.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Shaylashayla.co | |||||||
| ViscoSoftviscosoft.com | |||||||
| Pillow Cubepillowcube.com | |||||||
| Olive + Crateoliveandcrate.com | |||||||
| The Pillowthepillowhome.com | |||||||
| Eucalypsoeucalypsohome.com |
07 · Company
The company behind Plufl.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Plufl is a company based in Austin, United States, founded in 2021 according to LinkedIn, on a domain registered in March 2022. It employs about 7 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Austin
- Founded
- 2021, per LinkedIn
- Domain registered
- 29 Mar 2022
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Seed · last deal: pre seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- weareplufl.com · Shopify · USD
- Catalogue
- 18 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Plufl
What people ask Google about Plufl.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Plufl legit or a scam?
According to Gravity by Benchr, Plufl is a brand based in Austin, United States: its website has existed since March 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 84,843 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Plufl reviews
Customers rate Plufl 3.7 out of 5 on Trustpilot over 399 reviews, 107 of them in the last twelve months: 67% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Plufl?
Plufl is a brand that sells the world's first human dog bed, designed as a cooling body pillow for napping and relaxation. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 49% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Plufl cost?
Plufl's best seller, Hugl™ Cooling Body Pillow, sells from US$189.00 to US$199.00 on weareplufl.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check weareplufl.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Plufl discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Plufl advertises on Facebook and Instagram and on Google, where its offers often run. Check weareplufl.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Plufl?
Plufl sells on its own website, weareplufl.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Plufl?
Gravity by Benchr records a company based in Austin, United States, founded in 2021 according to LinkedIn, on a domain registered in 2022, with 7 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Plufl growing?
Not at the moment. Gravity by Benchr estimates about 107,000 visits to weareplufl.com in September 2026, down 1% in a month and down 19% over three months. Plufl ranks #101 of 5,362 Linens & Bedding brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Plufl use?
Gravity by Benchr identifies weareplufl.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Plufl's ad budget?
Gravity by Benchr does not publish a spend figure for Plufl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in United States?
Among Linens & Bedding brands in United States in the Gravity by Benchr index, Plufl ranks #101 of 5,362 by estimated traffic. Its closest competitors on the same market are Shayla, ViscoSoft, Pillow Cube, Olive + Crate, The Pillow. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Plufl.