Brand page · Clothing · United States
FIGS: 6.4M visits a month, 1,686 active Meta ads.
FIGS — FIGS sells comfortable and stylish medical apparel and scrubs for healthcare professionals, using proprietary technical fabrics that are wrinkle resistant, moisture wicking and feature four-way stretch. In September 2026 wearfigs.com drew an estimated 6.4M visits, down 21% on the month before. It ranks #12 of 97,158 Clothing brands in United States and holds a 4.1 Trustpilot rating over 26,329 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
FIGS sells comfortable and stylish medical apparel and scrubs for healthcare professionals, using proprietary technical fabrics that are wrinkle resistant, moisture wicking and feature four-way stretch.
01 · Traffic
How much traffic FIGS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FIGS drew an estimated 6.4M visits in September 2026, down 21% on the month before and up 9% over three months.
- Worldwide#3,194of 4.5M sites · Top 1%
- In United States#1,118of 1.2M sites · Top 1%
- Clothing, worldwide#205of 459,295 brands · Top 1%
- Clothing, United States#12of 97,158 brands · Top 1%
6.4M
estimated visits in September
1 mo ▼ −20.7%4 mo ▲ +8.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FIGS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FIGS holds 4.1 out of 5 on Trustpilot over 26,329 reviews, 20,912 of them in the last twelve months: 69% of customers give five stars and 14% one star. That volume places FIGS in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, FIGS scores 4.3 over 77 reviews.
Uniform Store Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FIGS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read FIGS's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places FIGS in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What FIGS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FIGS runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2024 (image, text, video).
FRESH AS IT GETSFIGS14 Oct 2026image
FRESH AS IT GETSFIGS14 Oct 2026image
SHOW UP. SQUARE UP. REFUSE TO BACK DOWN.FIGS14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026FIGS, Inc.verified
Text ad20 Oct 2026FIGS, Inc.verified
Image ad20 Oct 2026FIGS, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about FIGS.
The creators who tag @wearfigs on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wearfigs on Instagram, led by Sianna & Kendra | RDH (69.9K followers, 3.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSianna & Kendra | RDH@dentaltoothy · 🇨🇦 CA | Health medicine Creator | 69.9K | 3.5% | 17 | Tagged @wearfigs |
06 · Competitors according to Gravity
Who FIGS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FIGS among Clothing brands in United States. The closest is Uniform Advantage, then AllHeart, Scrubs & Beyond, scrub-n.com, apolloscrubs.com, The Scrub Life.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Uniform Advantageuniformadvantage.com | |||||||
| AllHeartallheart.com | |||||||
| Scrubs & Beyondscrubsandbeyond.com | |||||||
| scrub-n.comscrub-n.com | |||||||
| apolloscrubs.comapolloscrubs.com | |||||||
| The Scrub Lifeshopthescrublife.com |
07 · Company
The company behind FIGS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FIGS is a company based in United States, founded in 2013 according to LinkedIn, on a domain registered in December 2009. It employs about 503 people, is listed at ipo stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 2013, per LinkedIn
- Domain registered
- 6 Dec 2009
- Share capital
- Data not available
- Status
- ipo
- President
- Data not available
- Activity code
- Data not available
- Employees
- 503 on LinkedIn
- Funding stage
- Ipo · last deal: post ipo equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wearfigs.com · Shopify
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FIGS
What people ask Google about FIGS.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FIGS legit?
According to Gravity by Benchr, FIGS is a brand based in United States: its website has existed since December 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 503 people on LinkedIn, it has 1,791,098 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
FIGS reviews
Customers rate FIGS 4.1 out of 5 on Trustpilot over 26,329 reviews, 20,912 of them in the last twelve months: 69% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, FIGS scores 4.3 over 77 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is FIGS?
FIGS sells comfortable and stylish medical apparel and scrubs for healthcare professionals, using proprietary technical fabrics that are wrinkle resistant, moisture wicking and feature four-way stretch. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
FIGS promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: FIGS advertises on Facebook and Instagram and on Google, where its offers often run. Check wearfigs.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy FIGS?
FIGS sells on its own website, wearfigs.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns FIGS?
Gravity by Benchr records a company based in United States, founded in 2013 according to LinkedIn, on a domain registered in 2009, with 503 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is FIGS doing well?
Yes. Gravity by Benchr estimates about 6,407,000 visits to wearfigs.com in September 2026, down 21% in a month and up 9% over three months. FIGS ranks #12 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does FIGS use?
Gravity by Benchr identifies wearfigs.com as a Shopify store (standard plan, not Shopify Plus). The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records.
What is FIGS' ad budget?
Gravity by Benchr does not publish a spend figure for FIGS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, FIGS ranks #12 of 97,158 by estimated traffic. Its closest competitors on the same market are Uniform Advantage, AllHeart, Scrubs & Beyond, scrub-n.com, apolloscrubs.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FIGS.