Brand page · Clothing · Canada
Numi: 77.1K visits a month, 127 active Meta ads, Gravity score 579.
Numi — Numi is a brand that sells sweat-proof undershirts for women, designed to prevent stains and odors while providing comfort and confidence for daily wear and layering. In September 2026 wearnumi.com drew an estimated 77.1K visits, up 10% on the month before. It ranks #1,926 of 97,158 Clothing brands in Canada and holds a 3.5 Trustpilot rating over 91 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 369 peers: Clothing brands in Canada with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Numi is a brand that sells sweat-proof undershirts for women, designed to prevent stains and odors while providing comfort and confidence for daily wear and layering.
01 · Traffic
How much traffic Numi gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Numi drew an estimated 77.1K visits in September 2026, up 10% on the month before and up 27% over three months.
- Worldwide#117,299of 4.5M sites · Top 5%
- In United States#38,240of 1.2M sites · Top 5%
- Clothing, worldwide#11,321of 459,295 brands · Top 5%
- Clothing, United States#1,926of 97,158 brands · Top 5%
77.1K
estimated visits in September
1 mo ▲ +9.7%4 mo ▲ +26.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Numi.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Numi holds 3.5 out of 5 on Trustpilot over 91 reviews, 9 of them in the last twelve months: 58% of customers give five stars and 29% one star. That volume places Numi in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Underwear Store Clothing Store Women's Clothing Store Lingerie Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Numi sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Numi sells on Shopify, 71% of its catalogue in stock. The best seller is The Signature Undershirt, at CA$65.00, followed by The Crop Undershirt and The Three Quarter Undershirt.
#1The Signature UndershirtNumiCA$65.00In stock
#2The Crop UndershirtNumiCA$65.00In stock
#3The Three Quarter UndershirtNumiCA$65.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Numi in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 81% of the catalogue
- In stock
- 71%
- Upper price quartile
- US$56.10
- Currency
- CAD
04 · Ads
What Numi is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Numi runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2024 (image, text, video).
As Seen in Oprah, Forbes, the Strategist and moreNumi7 Oct 2026video
As Seen in Oprah, Forbes, the Strategist and moreNumi6 Oct 2026video
Comment SHIRT for a link to my go to undershirt 🔗 #numipartnerNumi6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Numi Inc.verified
Text ad20 Oct 2026Numi Inc.verified
Text ad20 Oct 2026Numi Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Numi.
The creators who tag @wearnumi on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wearnumi on Instagram, led by Alex Davies (198K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAlex Davies@alexdaviesliving · 🇬🇧 GB | Fashion style luxury Creator | 198K | 1.1% | 1 | Tagged @wearnumi |
06 · Competitors according to Gravity
Who Numi competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Numi among Clothing brands in Canada. The closest is KinkyTease, then Jed North, Élona maternité, Cozy Ghost, Blended Thread Clothing, Oréole.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| KinkyTeasekinkytease.com | |||||||
| Jed Northjednorth.com | |||||||
| Élona maternitéelonamaternite.com | |||||||
| Cozy Ghostcozyghost.ca | |||||||
| Blended Thread Clothingblendedthreadclothing.com | |||||||
| Oréoleoreole-shop.com |
07 · Company
The company behind Numi.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Numi is a company based in Toronto, Canada, founded in 2013 according to LinkedIn, on a domain registered in May 2017. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Toronto
- Founded
- 2013, per LinkedIn
- Domain registered
- 8 May 2017
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wearnumi.com · Shopify · USD
- Catalogue
- 57 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Numi
What people ask Google about Numi.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Numi legit or a scam?
According to Gravity by Benchr, Numi is a brand based in Toronto, Canada: its website has existed since May 2017, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 45,643 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Numi reviews: is it worth it?
Customers rate Numi 3.5 out of 5 on Trustpilot over 91 reviews, 9 of them in the last twelve months: 58% give five stars, 29% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Numi?
Numi is a brand that sells sweat-proof undershirts for women, designed to prevent stains and odors while providing comfort and confidence for daily wear and layering. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Numi expensive?
Numi's best seller, The Signature Undershirt, sells CA$65.00 on wearnumi.com. 71% of the catalogue is in stock. Gravity does not track prices daily: check wearnumi.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Numi have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Numi advertises on Facebook and Instagram and on Google, where its offers often run. Check wearnumi.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Numi?
Numi sells on its own website, wearnumi.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Numi?
Gravity by Benchr records a company based in Toronto, Canada, founded in 2013 according to LinkedIn, on a domain registered in 2017, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Numi doing well?
Yes. Gravity by Benchr estimates about 77,100 visits to wearnumi.com in September 2026, up 10% in a month and up 27% over three months. Numi ranks #1,926 of 97,158 Clothing brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Numi use?
Gravity by Benchr identifies wearnumi.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Numi's ad budget?
Gravity by Benchr does not publish a spend figure for Numi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Canada?
Among Clothing brands in Canada in the Gravity by Benchr index, Numi ranks #1,926 of 97,158 by estimated traffic. Its closest competitors on the same market are KinkyTease, Jed North, Élona maternité, Cozy Ghost, Blended Thread Clothing. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Numi.