Brand page · Clothing · United States
Subset: 72.9K visits a month, 23 active Meta ads, Gravity score 576.
Subset — Subset is an essential innerwear brand that sells organic cotton underwear, bras, and loungewear for men and women, focusing on sustainable and Fair Trade certified basics. In September 2026 wearsubset.com drew an estimated 72.9K visits, down 6% on the month before. It ranks #2,020 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Subset is an essential innerwear brand that sells organic cotton underwear, bras, and loungewear for men and women, focusing on sustainable and Fair Trade certified basics.
01 · Traffic
How much traffic Subset gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Subset drew an estimated 72.9K visits in September 2026, down 6% on the month before and down 10% over three months.
- Worldwide#122,972of 4.5M sites · Top 5%
- In United States#39,989of 1.2M sites · Top 5%
- Clothing, worldwide#11,860of 459,295 brands · Top 5%
- Clothing, United States#2,020of 97,158 brands · Top 5%
72.9K
estimated visits in September
1 mo ▼ −5.6%4 mo ▼ −10.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Subset.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Subset holds 3.3 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 0% one star.
Underwear Store Lingerie Store Women's Clothing Store Activewear Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Subset sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Subset sells on Shopify, 55% of its catalogue in stock. The best seller is Organic Cotton High-Rise Brief, at US$20.00, followed by Organic Cotton Mid-Rise Hipster and Organic Cotton Mid-Rise Brief.
#1Organic Cotton High-Rise BriefSubsetUS$20.00In stock
#2Organic Cotton Mid-Rise HipsterSubsetUS$20.00In stock
#3Organic Cotton Mid-Rise BriefSubsetUS$20.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Subset in its comparison group.
- Average rating
- 4.58 / 5
- Rated products
- 97% of the catalogue
- In stock
- 55%
- Upper price quartile
- US$24.00
- Currency
- USD
04 · Ads
What Subset is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Subset runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2023 (image, text).
Can't decide? We hear that a lot.Wear Subset6 Oct 2026video
Can't decide? We hear that a lot.Wear Subset6 Oct 2026video
Terracotta Just DroppedWear Subset2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026529 LLC, DBA Knickeyverified
Text ad20 Oct 2026529 LLC, DBA Knickeyverified
Text ad20 Oct 2026529 LLC, DBA Knickeyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Subset.
The creators who tag @wearsubset on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wearsubset on Instagram, led by soona studios (127K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ssoona studios@soonastudios · 🇺🇸 US | Photography visual arts Creator | 127K | 0.1% | 3 | Tagged @wearsubset |
06 · Competitors according to Gravity
Who Subset competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Subset among Clothing brands in United States. The closest is EBY, then Teri Lingerie, Coobie, Lacelove, b.tempt'd, Leading Lady.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| EBYeby.co | |||||||
| Teri Lingerieterilingerie.com | |||||||
| Coobieshopcoobie.com | |||||||
| Lacelovelaceloveshop.com | |||||||
| b.tempt'dshopbtemptd.com | |||||||
| Leading Ladyleadinglady.com |
07 · Company
The company behind Subset.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Subset is a company based in New York, United States, founded in 2017 according to LinkedIn, on a domain registered in November 2021. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2017, per LinkedIn
- Domain registered
- 17 Nov 2021
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wearsubset.com · Shopify · USD
- Catalogue
- 75 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Subset
What people ask Google about Subset.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Subset a legit company?
According to Gravity by Benchr, Subset is a brand based in New York, United States: its website has existed since November 2021, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 54,682 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Subset known for?
Subset is an essential innerwear brand that sells organic cotton underwear, bras, and loungewear for men and women, focusing on sustainable and Fair Trade certified basics. Gravity by Benchr classifies it under Clothing, with Lingerie making up 75% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Subset prices: how much is it?
Subset's best seller, Organic Cotton High-Rise Brief, sells US$20.00 on wearsubset.com. 55% of the catalogue is in stock. Gravity does not track prices daily: check wearsubset.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Subset promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Subset advertises on Facebook and Instagram and on Google, where its offers often run. Check wearsubset.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Subset?
Subset sells on its own website, wearsubset.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Subset?
Gravity by Benchr records a company based in New York, United States, founded in 2017 according to LinkedIn, on a domain registered in 2021, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Subset doing well?
Not at the moment. Gravity by Benchr estimates about 72,900 visits to wearsubset.com in September 2026, down 6% in a month and down 10% over three months. Subset ranks #2,020 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Subset use?
Gravity by Benchr identifies wearsubset.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Subset's ad budget?
Gravity by Benchr does not publish a spend figure for Subset on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Subset ranks #2,020 of 97,158 by estimated traffic. Its closest competitors on the same market are EBY, Teri Lingerie, Coobie, Lacelove, b.tempt'd. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Subset.