Brand page · Clothing · United States

Wellow Top 5% worldwide Top 5% in United States Top 5% in Clothing Top 5% in Clothing in United States
wearwellow.com·🇺🇸 New York, United States· Shopify·Since 2021

Wellow: 98.3K visits a month, 129 active Meta ads, Gravity score 535.

Wellow — Wellow is a brand that makes compression socks for men and women, using bamboo materials to provide comfort and support for better blood flow and all-day wear. In September 2026 wearwellow.com drew an estimated 98.3K visits, down 17% on the month before. It ranks #1,519 of 97,158 Clothing brands in United States and holds a 2.8 Trustpilot rating over 12 reviews.

wearwellow.com@wearwellow 70.6KFacebookLinkedIn 701Trustpilot 2.8Meta Ad Library 129

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
98.3K
−17% vs. August 2026
Instagram followers
70.6K
259 posts · @wearwellow
Trustpilot
2.8
12 reviews · 7 in 12 months
Meta ads
129
active · on Google since 2024
Products
98%
in stock · 82 collections
Rank in United States
#1,519
of 97,158 in Clothing
LinkedIn
701
followers · 9 employees
Earned media value
€123.7
per month, Instagram

Gravity score

535/ 1000 · 10 of 10 indicators rated
Brand Power456
Momentum509
Performance641

Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Wellow is a brand that makes compression socks for men and women, using bamboo materials to provide comfort and support for better blood flow and all-day wear.

01 · Traffic

How much traffic Wellow gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Wellow drew an estimated 98.3K visits in September 2026, down 17% on the month before and down 28% over three months.

  • Worldwide#95,090of 4.5M sites · Top 5%
  • In United States#31,122of 1.2M sites · Top 5%
  • Clothing, worldwide#9,036of 459,295 brands · Top 5%
  • Clothing, United States#1,519of 97,158 brands · Top 5%
Monthly visitssource Sept 2026

98.3K

estimated visits in September

1 mo ▼ −17.4%4 mo ▼ −27.8%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Wellow.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Wellow holds 2.8 out of 5 on Trustpilot over 12 reviews, 7 of them in the last twelve months: 8% of customers give five stars and 58% one star. On Google, Wellow scores 4.4 over 12 reviews.

Trustpilotread 21 Oct 2026
2.8TrustScore · 12 reviews · 7 in 12 months
5 ★8%
4 ★8%
3 ★0%
2 ★25%
1 ★58%

Sportswear Store Underwear Store Clothing Store Shoe Store Activewear Store

Google reviewsread 19 Oct 2026
4.412 reviews on the Google business profile
5 ★83%
4 ★0%
3 ★0%
2 ★0%
1 ★17%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Wellow sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Wellow sells on Shopify, 98% of its catalogue in stock. The best seller is Priority Processing, at US$2.99, followed by Mystery Pair and Black.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Socks100%
Gift Cards0%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing100%
Gift Cards0%

The dominant category places Wellow in its comparison group.

Prices and ratingsstore data
Average rating
4.81 / 5
Rated products
100% of the catalogue
In stock
98%
Upper price quartile
US$95.97
Currency
USD

05 · Influencers

Who talks about Wellow.

The creators who tag @wearwellow on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @wearwellow on Instagram, led by Erin Devine (184K followers, 1.8% engagement).

Influencersaccounts tagging @wearwellow · Instagram
AccountProfileFollowersEngagementTagsRelationship
EErin Devine@devinedwelling · 🇺🇸 USBeauty cosmetics skincare Creator184K1.8%1Tagged @wearwellow
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Wellow competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Wellow among Clothing brands in United States. The closest is Sockwell, then doublesoul, Hushed Socks, Balega US, Nordic Socks, Crazy Compression.

CompetitorsClothing · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Sockwellsockwellusa.com
doublesouldoublesoul.co
Hushed Sockshushedsocks.com
Balega USbalega.com
Nordic Socksnordicsocks.com
Crazy Compressioncrazycompression.com
Competitors Gravity finds for Wellow. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Wellow with Sockwell

07 · Company

The company behind Wellow.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Wellow is a company based in New York, United States, founded in 2021 according to LinkedIn, on a domain registered in September 2021. It employs about 9 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · New York
Founded
2021, per LinkedIn
Domain registered
9 Sept 2021
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
9 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
wearwellow.com · Shopify · USD
Catalogue
82 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Wellow

What people ask Google about Wellow.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Wellow legit or a scam?

According to Gravity by Benchr, Wellow is a brand based in New York, United States: its website has existed since September 2021, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 70,569 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Wellow?

Customers rate Wellow 2.8 out of 5 on Trustpilot over 12 reviews, 7 of them in the last twelve months: 8% give five stars, 58% one star. On Google, Wellow scores 4.4 over 12 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Wellow?

Wellow is a brand that makes compression socks for men and women, using bamboo materials to provide comfort and support for better blood flow and all-day wear. Gravity by Benchr classifies it under Clothing, with Socks making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Wellow prices: how much is it?

Wellow's best seller, Priority Processing, sells US$2.99 on wearwellow.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check wearwellow.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Wellow discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Wellow advertises on Facebook and Instagram and on Google, where its offers often run. Check wearwellow.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Wellow?

Wellow sells on its own website, wearwellow.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Wellow?

Gravity by Benchr records a company based in New York, United States, founded in 2021 according to LinkedIn, on a domain registered in 2021, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Wellow doing well?

Not at the moment. Gravity by Benchr estimates about 98,300 visits to wearwellow.com in September 2026, down 17% in a month and down 28% over three months. Wellow ranks #1,519 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Wellow use?

Gravity by Benchr identifies wearwellow.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Wellow spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Wellow on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in United States?

Among Clothing brands in United States in the Gravity by Benchr index, Wellow ranks #1,519 of 97,158 by estimated traffic. Its closest competitors on the same market are Sockwell, doublesoul, Hushed Socks, Balega US, Nordic Socks. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wellow.