Brand page · Personal Care · Netherlands
WECOLOUR: 90.2K visits a month, 36 active Meta ads, Gravity score 609.
WECOLOUR — WECOLOUR is a hair color brand that sells hair dye for home use, offering 24 hair colors without ammonia, resorcinol, and parabens, and is cruelty-free. In September 2026 wecolour.com drew an estimated 90.2K visits, down 13% on the month before. It ranks #14 of 609 Personal Care brands in Netherlands and holds a 3.9 Trustpilot rating over 334 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 113 peers: Personal Care brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
WECOLOUR is a hair color brand that sells hair dye for home use, offering 24 hair colors without ammonia, resorcinol, and parabens, and is cruelty-free.
01 · Traffic
How much traffic WECOLOUR gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
WECOLOUR drew an estimated 90.2K visits in September 2026, down 13% on the month before and down 34% over three months.
- Worldwide#102,273of 4.5M sites · Top 5%
- In Belgium#495of 36.5K sites · Top 5%
- Personal Care, worldwide#5,070of 215,119 brands · Top 5%
- Personal Care, Belgium#14of 609 brands · Top 5%
90.2K
estimated visits in September
1 mo ▼ −12.6%4 mo ▼ −34.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about WECOLOUR.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
WECOLOUR holds 3.9 out of 5 on Trustpilot over 334 reviews, 40 of them in the last twelve months: 67% of customers give five stars and 10% one star. That volume places WECOLOUR in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %.
Hair Product Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What WECOLOUR sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read WECOLOUR's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places WECOLOUR in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What WECOLOUR is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
WECOLOUR runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2022 (image, text, video).
Vraag hier jouw tester aanWECOLOUR2 Oct 2026video
WECOLOURWECOLOUR2 Oct 2026image
Milde haarverf die 100% dektWECOLOUR2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026WECOLOURverified
Text ad20 Oct 2026WECOLOURverified
Text ad20 Oct 2026WECOLOURverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about WECOLOUR.
The creators who tag @wecolour on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who WECOLOUR competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for WECOLOUR among Personal Care brands in Netherlands. The closest is seedbee.co.kr, then BaByliss Romania, Phyto, GATSBY, SHIRORU(シロル), L'Oréal Group.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| seedbee.co.krseedbee.co.kr | |||||||
| BaByliss Romaniababyliss-romania.ro | |||||||
| Phytophyto.com | |||||||
| GATSBYgatsby.sg | |||||||
| SHIRORU(シロル)shiroru.jp | |||||||
| L'Oréal Grouplorealparis.pl |
07 · Company
The company behind WECOLOUR.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
WECOLOUR is a company based in Netherlands, founded in 2014 according to LinkedIn, on a domain registered in March 2013. It employs about 6 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2014, per LinkedIn
- Domain registered
- 8 Mar 2013
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wecolour.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about WECOLOUR
What people ask Google about WECOLOUR.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is WECOLOUR legit or a scam?
According to Gravity by Benchr, WECOLOUR is a brand based in Netherlands: its website has existed since March 2013, its Trustpilot profile is claimed by the brand, it employs 6 people on LinkedIn, it has 3,263 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about WECOLOUR?
Customers rate WECOLOUR 3.9 out of 5 on Trustpilot over 334 reviews, 40 of them in the last twelve months: 67% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is WECOLOUR known for?
WECOLOUR is a hair color brand that sells hair dye for home use, offering 24 hair colors without ammonia, resorcinol, and parabens, and is cruelty-free. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
WECOLOUR promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: WECOLOUR advertises on Facebook and Instagram and on Google, where its offers often run. Check wecolour.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind WECOLOUR?
Gravity by Benchr records a company based in Netherlands, founded in 2014 according to LinkedIn, on a domain registered in 2013, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is WECOLOUR growing?
Not at the moment. Gravity by Benchr estimates about 90,200 visits to wecolour.com in September 2026, down 13% in a month and down 34% over three months. WECOLOUR ranks #14 of 609 Personal Care brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is WECOLOUR's ad budget?
Gravity by Benchr does not publish a spend figure for WECOLOUR on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Netherlands?
Among Personal Care brands in Netherlands in the Gravity by Benchr index, WECOLOUR ranks #14 of 609 by estimated traffic. Its closest competitors on the same market are seedbee.co.kr, BaByliss Romania, Phyto, GATSBY, SHIRORU(シロル). Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with WECOLOUR.