Brand page · Personal Care · Australia
Weleda: 35.2K visits a month, 35 active Meta ads, Gravity score 638.
Weleda — Weleda is a manufacturer of certified natural and organic skincare products, baby care items, and wellness products. The company offers skincare that is NATRUE certified and uses over 80% certified organic plant ingredients. In September 2026 weleda.com.au drew an estimated 35.2K visits, up 45% on the month before. It ranks #265 of 6,103 Personal Care brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 263 peers: Personal Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Weleda is a manufacturer of certified natural and organic skincare products, baby care items, and wellness products. The company offers skincare that is NATRUE certified and uses over 80% certified organic plant ingredients.
01 · Traffic
How much traffic Weleda gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Weleda drew an estimated 35.2K visits in September 2026, up 45% on the month before and up 24% over three months.
- Worldwide#229,347of 4.5M sites · Top 10%
- In Australia#5,884of 105K sites · Top 10%
- Personal Care, worldwide#11,671of 215,119 brands · Top 10%
- Personal Care, Australia#265of 6,103 brands · Top 5%
35.2K
estimated visits in September
1 mo ▲ +44.6%4 mo ▲ +24.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Weleda.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Weleda holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Beauty Product Supplier Health and Beauty Shop Cosmetic Products Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Weleda sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Weleda's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Weleda in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Weleda is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Weleda runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2023 (image, text, video).
Gentle Care for Mum & Bub – Now 20% OffWeleda6 Oct 2026image
Gentle Care for Mum & Bub – Now 20% OffWeleda1 Oct 2026image
Exclusive Offer: 20% Off Mother & Baby CareWeleda1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026WELEDA AUSTRALIA PTY LTDverified
Text ad21 Oct 2026WELEDA AUSTRALIA PTY LTDverified
Text ad21 Oct 2026WELEDA AUSTRALIA PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Weleda.
The creators who tag @weledaaustralia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @weledaaustralia on Instagram, led by JESSICA YANG | Makeup & Hair (11.2K followers, 17.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJESSICA YANG | Makeup & Hair@jessicayangmakeup · 🇦🇺 AU | Beauty cosmetics skincare Creator | 11.2K | 17.7% | 8 | Tagged @weledaaustralia |
06 · Competitors according to Gravity
Who Weleda competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Weleda among Personal Care brands in Australia. The closest is panorasa.com, then optinol.ru, MediNatural, YONELLE, Anua香港官方網站：從成分研究到滲透科技，專注護膚功效, pharmesthetic.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| panorasa.companorasa.com | |||||||
| optinol.ruoptinol.ru | |||||||
| MediNaturalmedinatural.hu | |||||||
| YONELLEyonelle.pl | |||||||
| Anua香港官方網站：從成分研究到滲透科技，專注護膚功效anua.hk | |||||||
| pharmesthetic.compharmesthetic.com |
07 · Company
The company behind Weleda.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Weleda is a company based in Australia, founded in 1921 according to LinkedIn. It employs about 18 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 1921, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 18 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- weleda.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Weleda
What people ask Google about Weleda.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Weleda a legit company?
According to Gravity by Benchr, Weleda is a brand based in Australia: it employs 18 people on LinkedIn, it has 36,768 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Weleda sell?
Weleda is a manufacturer of certified natural and organic skincare products, baby care items, and wellness products. The company offers skincare that is NATRUE certified and uses over 80% certified organic plant ingredients. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Weleda have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Weleda advertises on Facebook and Instagram and on Google, where its offers often run. Check weleda.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Weleda?
Gravity by Benchr records a company based in Australia, founded in 1921 according to LinkedIn, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Weleda doing well?
Yes. Gravity by Benchr estimates about 35,200 visits to weleda.com.au in September 2026, up 45% in a month and up 24% over three months. Weleda ranks #265 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Weleda's ad budget?
Gravity by Benchr does not publish a spend figure for Weleda on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, Weleda ranks #265 of 6,103 by estimated traffic. Its closest competitors on the same market are panorasa.com, optinol.ru, MediNatural, YONELLE, Anua香港官方網站：從成分研究到滲透科技，專注護膚功效. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Weleda.