Brand page · Decor · United States
The Well Appointed House: 30.4K visits a month, 22 active Meta ads, Gravity score 495.
The Well Appointed House — The Well Appointed House is an online retailer of traditional luxury home decor and furnishings, offering furniture, decorative accessories, lighting, pet goods, patio and garden items, children's items and gifts. In September 2026 wellappointedhouse.com drew an estimated 30.4K visits, down 22% on the month before. It ranks #994 of 42,373 Decor brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Jan 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 810 peers: Decor brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Well Appointed House is an online retailer of traditional luxury home decor and furnishings, offering furniture, decorative accessories, lighting, pet goods, patio and garden items, children's items and gifts.
01 · Traffic
How much traffic The Well Appointed House gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Well Appointed House drew an estimated 30.4K visits in September 2026, down 22% on the month before and down 40% over three months.
- Worldwide#260,237of 4.5M sites · Top 10%
- In United States#81,324of 1.2M sites · Top 10%
- Decor, worldwide#5,746of 185,686 brands · Top 5%
- Decor, United States#994of 42,373 brands · Top 5%
30.4K
estimated visits in September
1 mo ▼ −22.1%4 mo ▼ −39.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Well Appointed House.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Well Appointed House holds 3.3 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 0% one star.
Home Goods Store Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Well Appointed House sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Well Appointed House sells on Shopify, 95% of its catalogue in stock. The best seller is "Friendship Isn't A Big Thing It's A Million Little Things" Decorative Tray, at US$49.00, followed by Sample and Porcelain Rose Canton Square Tissue Box Holder.
#1"Friendship Isn't A Big Thing It's A Million Little Things" Decorative TrayThe Well Appointed HouseUS$49.00In stock
#2SampleThe Well Appointed HouseUS$20.00In stock
#3Porcelain Rose Canton Square Tissue Box HolderThe Well Appointed HouseUS$113.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Well Appointed House in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 2% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$698.12
- Currency
- USD
04 · Ads
What The Well Appointed House is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Well Appointed House runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since June 2022 (image, text, video).
The Autumn Shop Has ArrivedThe Well Appointed House3 Oct 2026image
The Holiday ShopThe Well Appointed House1 Oct 2026image
The Holiday Shop Has Arrived.The Well Appointed House1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026The Well Appointed House, LLCverified
Text ad20 Oct 2026The Well Appointed House, LLCverified
Text ad20 Oct 2026The Well Appointed House, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Well Appointed House.
The creators who tag @wellappointedhouse on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wellappointedhouse on Instagram, led by Katie Richard (16.4K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKatie Richard@katierichard_designco · 🇺🇸 US | Decoration garden diy Creator | 16.4K | 0.4% | 3 | Tagged @wellappointedhouse |
06 · Competitors according to Gravity
Who The Well Appointed House competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Well Appointed House among Decor brands in United States. The closest is Lifelong Collectibles, then ShopTheAddison, acolorfulfarmhouse.com, Dear Keaton, The Enchanted, Threadbare Gypsy Soul.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lifelong Collectibleslifelongcollectibles.com | |||||||
| ShopTheAddisonshoptheaddison.com | |||||||
| acolorfulfarmhouse.comacolorfulfarmhouse.com | |||||||
| Dear Keatondearkeaton.com | |||||||
| The Enchantedenchantedhome.com | |||||||
| Threadbare Gypsy Soultbgypsysoul.com |
07 · Company
The company behind The Well Appointed House.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Well Appointed House is a company based in Greenwich, United States, founded in 2001 according to LinkedIn, on a domain registered in April 2002. It employs about 6 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Greenwich
- Founded
- 2001, per LinkedIn
- Domain registered
- 28 Apr 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wellappointedhouse.com · Shopify · USD
- Catalogue
- 644 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Well Appointed House
What people ask Google about The Well Appointed House.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Well Appointed House legit or a scam?
According to Gravity by Benchr, The Well Appointed House is a brand based in Greenwich, United States: its website has existed since April 2002, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 135,441 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is The Well Appointed House?
The Well Appointed House is an online retailer of traditional luxury home decor and furnishings, offering furniture, decorative accessories, lighting, pet goods, patio and garden items, children's items and gifts. Gravity by Benchr classifies it under Decor, with Seasonal & Holiday Decorations making up 8% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The Well Appointed House cost?
The Well Appointed House's best seller, "Friendship Isn't A Big Thing It's A Million Little Things" Decorative Tray, sells US$49.00 on wellappointedhouse.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check wellappointedhouse.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
The Well Appointed House promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Well Appointed House advertises on Facebook and Instagram and on Google, where its offers often run. Check wellappointedhouse.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Well Appointed House?
The Well Appointed House sells on its own website, wellappointedhouse.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Well Appointed House?
Gravity by Benchr records a company based in Greenwich, United States, founded in 2001 according to LinkedIn, on a domain registered in 2002, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Well Appointed House doing well?
Not at the moment. Gravity by Benchr estimates about 30,400 visits to wellappointedhouse.com in September 2026, down 22% in a month and down 40% over three months. The Well Appointed House ranks #994 of 42,373 Decor brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Well Appointed House use?
Gravity by Benchr identifies wellappointedhouse.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Well Appointed House spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Well Appointed House on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United States?
Among Decor brands in United States in the Gravity by Benchr index, The Well Appointed House ranks #994 of 42,373 by estimated traffic. Its closest competitors on the same market are Lifelong Collectibles, ShopTheAddison, acolorfulfarmhouse.com, Dear Keaton, The Enchanted. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Well Appointed House.